{"id":18150,"date":"2021-01-11T10:01:34","date_gmt":"2021-01-11T04:31:34","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18150"},"modified":"2022-04-28T17:57:04","modified_gmt":"2022-04-28T12:27:04","slug":"headlines-top-media-ad-news-in-india-for-the-week-4th-11th-jan","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-4th-11th-jan\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week   (4th &#8211; 11th Jan)"},"content":{"rendered":"\n<ol><li>The movie genre witnessed a growth of 11% in ad volumes in 2020 compared to 2019, contributing the highest share of 23% to overall TV advertising- TAM AdEx.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"2\"><li>Unlu, a celebrity engagement app, has announced a launch of a celebrity- powered learning and entertainment platform Unluclass. The industry experts will give life lessons in their respective fields.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"3\"><li>Chingari, a short video app, collaborated with the short video news app Dekko to provide infotainment to its users. This tie-up will allow Chingari\u2019s users to access the latest news information on the platform.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"4\"><li>Schbang has launched a new report \u201cHow 2020 Change The Indian Consumer\u201d based on the survey conducted with 3k Indians. The key highlights:&nbsp;<\/li><\/ol>\n\n\n\n<ul><li>81% of consumers will choose natural beauty products.&nbsp;<\/li><li>86% of young Indian consumers have become more conscious of their food intake.&nbsp;<\/li><li>72% of Indian consumers adopted various means to practice mindfulness in 2020.&nbsp;<\/li><\/ul>\n\n\n\n<ol start=\"5\"><li>Octane Research and DMAasia have launched a new report based on the data collected from over 250 CMO. The key highlights:&nbsp;<\/li><\/ol>\n\n\n\n<ul><li>Video is the most simulating type of content for consumers with an ROI as high as 61.8%.&nbsp;<\/li><li>Blogs and email campaigns are among the top five channels for consumer engagement.&nbsp;<\/li><li>51% of Indian CMOs leveraged microsites and social media for marketing promotions and consumer engagement.<\/li><\/ul>\n\n\n\n<ol start=\"6\"><li>Fever FM has emerged as the top radio station in terms of listenership share in Mumbai and Delhi for week 45-48. Radio City and Radio Mirchi were the top stations in Bangalore and Kolkata respectively: RAM Ratings.<\/li><\/ol>\n\n\n\n<ol start=\"7\"><li>Top 5 ads that created a buzz on Youtube in Dec\u201920: 1) <a href=\"https:\/\/www.youtube.com\/watch?v=BFrF5zJQ7Rk\" rel=\"nofollow noopener\" target=\"_blank\">Pro Trendsetters | realme India,<\/a> 2) #<a href=\"https:\/\/www.youtube.com\/watch?v=cQSOZ-j8vvU\" rel=\"nofollow noopener\" target=\"_blank\">PregaNewsMeansGoodNews Moment | Prega News<\/a>, 3) <a href=\"https:\/\/www.youtube.com\/watch?v=3CStkBS2HLk\" rel=\"nofollow noopener\" target=\"_blank\">Jab paison ki baat ho toh jaldi karenge, jaldbaazi nahi| Google India<\/a>, 4) <a href=\"https:\/\/www.youtube.com\/watch?v=Wf96HXpa9hA\" rel=\"nofollow noopener\" target=\"_blank\">#SwitchOff for your family time &#8211; #2021Together | Vivo India<\/a> 5) <a href=\"https:\/\/www.youtube.com\/watch?v=6Jk30z4HkwQ\" rel=\"nofollow noopener\" target=\"_blank\">The magic of mini feat. Tierra Whack \u2013 Apple<\/a><\/li><\/ol>\n\n\n\n<ol start=\"8\"><li>BARC- Top 5 advertisers of week 52 (26th Dec- 1st Jan): Hindustan Lever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Procter &amp; Gamble, Ponds India.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"9\"><li>According to BARC weekly data, the following were the top 5 free and pay-TV channels in week 52 (26th Dec- 1st Jan)-&nbsp;<\/li><\/ol>\n\n\n\n<ul><li>Pay\u2013 &nbsp; Sun TV, STAR Plus, STAR Maa, STAR Vijay, Zee TV.&nbsp;<\/li><li>Free\u2013 Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dhinchaak<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>The movie genre witnessed a growth of 11% in ad volumes in 2020 compared to 2019, contributing the highest share of 23% to overall TV advertising- TAM AdEx.&nbsp; Unlu, a&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":18151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283,869],"tags":[2446,2765,2766],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/01\/Headlines_-Top-Media-Ad-News-in-India-for-the-Week-2nd-9th-Nov-1.png?fit=1200%2C628&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18150"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18150"}],"version-history":[{"count":4,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18150\/revisions"}],"predecessor-version":[{"id":20286,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18150\/revisions\/20286"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/18151"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}