{"id":18144,"date":"2021-01-04T11:09:11","date_gmt":"2021-01-04T05:39:11","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18144"},"modified":"2021-01-04T11:11:53","modified_gmt":"2021-01-04T05:41:53","slug":"headlines-top-media-ad-news-in-india-for-the-week-28th-dec-4th-jan","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-28th-dec-4th-jan\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (28th Dec- 4th Jan)"},"content":{"rendered":"\n<ol><li>71 percent of Gen Zers say they want ads to have more diversity- a study by Amazon Alexa.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"2\"><li>40% market share of TikTok has been captured by home-grown short-format video platforms among which JOSH is leading the race- RedSeer.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"3\"><li>35% of the leading 250 CMO\u2019s in India expect their industry to have a V-shaped recovery and further boost in the economy- Octane research report.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"4\"><li>The ad volumes on the GEC genre covered more than one-fourth of the total ad volumes in 2020- TAM AdEx<\/li><\/ol>\n\n\n\n<ol start=\"5\"><li>Fever FM has emerged as the top radio station in terms of listenership share in Mumbai and Delhi for week 44-47. Radio City and Radio Mirchi were the top stations in Bangalore and Kolkata respectively: RAM Ratings.<\/li><\/ol>\n\n\n\n<ol start=\"6\"><li>BARC- Top 5 advertisers of week 51 (19th- 25th DEC): Hindustan Lever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Cadbury India, Procter &amp; Gamble.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"7\"><li>According to BARC weekly data, the following were the top 5 free and pay-TV channels in week 51 (19th- 25th DEC)-&nbsp;<\/li><\/ol>\n\n\n\n<ul><li>Pay\u2013 &nbsp; Sun TV, STAR Plus, STAR Maa, STAR Vijay, Colors.&nbsp;<\/li><li>Free\u2013 Star Utsav, Zee Anmol, Sony Pal. Dhinchaak, Colors Rishtey<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>71 percent of Gen Zers say they want ads to have more diversity- a study by Amazon Alexa.&nbsp; 40% market share of TikTok has been captured by home-grown short-format video&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":18145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283,869],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2021\/01\/Headlines_-Top-Media-Ad-News-in-India-for-the-Week-2nd-9th-Nov.png?fit=1200%2C628&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18144"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18144"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18144\/revisions"}],"predecessor-version":[{"id":18148,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18144\/revisions\/18148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/18145"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}