{"id":18119,"date":"2020-12-21T11:00:45","date_gmt":"2020-12-21T05:30:45","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18119"},"modified":"2020-12-21T11:00:46","modified_gmt":"2020-12-21T05:30:46","slug":"headlines-top-media-ad-news-in-india-for-the-week-15-21st-dec","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-15-21st-dec\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (15-21st Dec)"},"content":{"rendered":"\n
  1. The car transportation category in India saw an increase of 74% in unique visitors between April\u201920-Oct\u201920, yet the reach is still down by 40% compared to Jan\u201920- Comscore. <\/li><\/ol>\n\n\n\n
    1. Boston Consulting Group (BCG) and Confederation of Indian Industry (CII) has released a report \u201cLights, Camera, Action\u2026and the Show Goes On\u201d on the impact on Media and Entertainment industry in 2020. According to the report: <\/li><\/ol>\n\n\n\n
      • TV consumption surged by almost 40% during the lockdown.<\/li>
      • Video consumption on smartphones has witnessed a 50%-60% increase in subscribers over the last year. <\/li>
      • The share of digital advertising has reached 15% in 2020 and will continue to grow more. <\/li><\/ul>\n\n\n\n
        1. MMA in association with GroupM released a report \u201cModern Marketer Reckoner\u201d, for businesses and the ecosystem situation in 2020. According to which: <\/li><\/ol>\n\n\n\n
          • 34% of businesses have increased digital media budget in 2020. <\/li>
          • Among the digital-first timers – 45% streamed movies, 43% got WFH software, 33% used an e-learning app, 28% purchased groceries online and 22% consulted a doctor online.<\/li><\/ul>\n\n\n\n
            1. The advertising volume on the regional language channels on TV has grown by 21% during this festive period- Aug-Dec\u201920 as compared to last year- TAM AdEx. <\/li><\/ol>\n\n\n\n
              1. ClanConnect.ai launched a new study based on the top 1000 Instagram influencers in India. A few key highlights: <\/li><\/ol>\n\n\n\n
                • The majority of the top 1k influencers in India are women. <\/li>
                • Food influencers garner the highest quality engagement of 88%. <\/li>
                • Quality engagement received by Education, finance, and career influencers is 85% altogether. <\/li><\/ul>\n\n\n\n
                  1. Fever FM has emerged as the top radio station in terms of listenership share in Mumbai and Delhi for week 42-45. Radio City and Radio Mirchi were the top stations in Bangalore and Kolkata respectively: RAM Ratings.<\/li><\/ol>\n\n\n\n
                    1. BARC- Top 5 Kannada Movie channel advertisers for week 49 (5-11th Dec): Lizol, Castrol CRB Turbomax, Asian Paints Royale Health Shield, Strepsils Orange, Dettol Toilet Soaps. <\/li><\/ol>\n\n\n\n
                      1. BARC- Top 5 advertisers of week 49 (5-11th Dec): Hindustan Lever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Cadbury India, Ponds India.<\/li><\/ol>\n\n\n\n
                        1. According to BARC weekly data, the following were the top 5 free and pay-TV channels in week 49 (5-11th Dec)- <\/li><\/ol>\n\n\n\n
                          • Pay\u2013   Sun TV, STAR Plus, STAR Maa, STAR Vijay, Colors. <\/li>
                          • Free\u2013 Star Utsav, Zee Anmol, Sony Pal. Dhinchaak, Colors Rishtey<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

                            The car transportation category in India saw an increase of 74% in unique visitors between April\u201920-Oct\u201920, yet the reach is still down by 40% compared to Jan\u201920- Comscore.  Boston Consulting…<\/p>\n","protected":false},"author":34416,"featured_media":18120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283,869],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/12\/Headlines_-Top-Media-Ad-News-in-India-for-the-Week-2nd-9th-Nov-2.png?fit=1200%2C628&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18119"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18119"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18119\/revisions"}],"predecessor-version":[{"id":18121,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18119\/revisions\/18121"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/18120"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}