{"id":18111,"date":"2020-12-14T11:33:07","date_gmt":"2020-12-14T06:03:07","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=18111"},"modified":"2020-12-14T11:49:38","modified_gmt":"2020-12-14T06:19:38","slug":"headlines-top-media-ad-news-in-india-for-the-week-8-14th-dec","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-8-14th-dec\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (8-14th Dec)"},"content":{"rendered":"\n<ol><li>Hero Indian Super League (ISL) 2020-21 has witnessed a growth of 8% in viewership (garnered 3.42 billion viewing minutes) in the opening week as compared to the last year- BARC<\/li><\/ol>\n\n\n\n<ol start=\"2\"><li>The news genre topped with a 29% share in overall TV ad volumes, and the movie genre has emerged as the second-highest with a 24% growth in Aug-Dec (5th)- TAM AdEx.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"3\"><li>Group M has released its This Year, Next Year: Global 2020 End-of-Year forecast report to highlight the state of the advertising industry. According to the report:&nbsp;<\/li><\/ol>\n\n\n\n<ul><li>Digital advertising is estimated to take 66% of the global market share by 2024.&nbsp;<\/li><li>Outdoor advertising is estimated to decline by 31% during 2020.&nbsp;<\/li><li>Television advertising is estimated to decline by 15.1% in 2020.&nbsp;<\/li><li>Print advertising (including newspapers and magazines) is expected to decline by 5% in 2020.&nbsp;<\/li><\/ul>\n\n\n\n<ol start=\"4\"><li>Zenith released a new global report &#8211; Advertising Expenditure Forecasts. According to the report:&nbsp;<\/li><\/ol>\n\n\n\n<ul><li>The global ad spends will grow by 5.6 % to reach $620 bn in 2021.&nbsp;<\/li><li>The global digital ad spends will witness a rise of 1.4 % in 2020 to account for&nbsp;52% of the overall ad spend, up from 48% in 2019.&nbsp;<\/li><\/ul>\n\n\n\n<ol start=\"5\"><li>Fever FM has emerged as the top radio station in terms of listenership share in Mumbai and Delhi for week 41-44. Radio City and Radio Mirchi were the top stations in Bangalore and Kolkata respectively: RAM Ratings.<\/li><\/ol>\n\n\n\n<ol start=\"6\"><li>Youtube Leaderboard: Top 5 ads in November: 1) The most powerful iPhone ever | <a href=\"https:\/\/www.youtube.com\/watch?v=5dojIxgSCtU\" rel=\"nofollow noopener\" target=\"_blank\">Apple India<\/a>, 2) #DelightEveryMoment with a #SmileWalaDiya | <a href=\"https:\/\/www.youtube.com\/watch?v=6DrjWqyzQD4\" rel=\"nofollow noopener\" target=\"_blank\">Vivo India<\/a>, 3) OPPO F17 Pro &#8211; Be The Light To Spread The Light | <a href=\"https:\/\/www.youtube.com\/watch?v=RgYwl2tI-hw\" rel=\"nofollow noopener\" target=\"_blank\">OPPO Mobile India<\/a>, 4) <a href=\"https:\/\/www.youtube.com\/watch?v=KF1e-Y3PRag\" rel=\"nofollow noopener\" target=\"_blank\">Unacademy <\/a>| Cracking the Game, 5) Google Pay-Go India Game &#8211; India is a place in our hearts | <a href=\"https:\/\/www.youtube.com\/watch?v=pRhhhz84HWI\" rel=\"nofollow noopener\" target=\"_blank\">Google India<\/a><\/li><\/ol>\n\n\n\n<ol start=\"7\"><li>BARC- Top 5 Hindi music channel advertisers for week 48 (27th Nov- 4 Dec): Instagram Reels, Maggi Noodles, Veet Cold Wax Strip, Krack Heel Repair Cream, Dettol Toilet Soaps.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"8\"><li>BARC- Top 5 advertisers of week 48 (27th Nov- 4 Dec): Hindustan Lever Ltd, Reckitt Benckiser (INDIA) Ltd, Ponds India,&nbsp; ITC Ltd, Cadbury India.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"9\"><li>According to BARC weekly data, the following were the top 5 free and pay-TV channels in week 48 (27th Nov- 4 Dec)-&nbsp;<\/li><\/ol>\n\n\n\n<ul><li>Pay\u2013 &nbsp; Sun TV, STAR Plus, STAR Maa, SONY SAB, Zee TV.&nbsp;<\/li><li>Free\u2013 Star Utsav, Zee Anmol, Sony Pal. Colors Rishtey, Dangal.<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Hero Indian Super League (ISL) 2020-21 has witnessed a growth of 8% in viewership (garnered 3.42 billion viewing minutes) in the opening week as compared to the last year- BARC&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":18112,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[869,2283],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/12\/Headlines_-Top-Media-Ad-News-in-India-for-the-Week-2nd-9th-Nov-1.png?fit=1200%2C628&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18111"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=18111"}],"version-history":[{"count":4,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18111\/revisions"}],"predecessor-version":[{"id":18117,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/18111\/revisions\/18117"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/18112"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=18111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=18111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=18111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}