2020 has been a unique year so far. With the advertising revenue for the first half of the year totally wiped out by the pandemic, the festive season proved to be a much-needed relief. According to the TAM Adex data, TV ad volumes grew 19% during the festive season (Aug- Nov) in 2020 as compared to same time the previous year. Not only in terms of ad volume but also in terms of ad communication, this year was different. While like all years, the thought of love, caring, sharing and togetherness was the main theme, pandemic-specific concept like social distancing, digital adoption as well as supporting the local businesses were seen too. So, here\u2019s our article covering the top Diwali ads 2020:<\/p>\n\n\n\n