{"id":17959,"date":"2022-07-10T16:53:00","date_gmt":"2022-07-10T11:23:00","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17959"},"modified":"2022-08-11T12:35:12","modified_gmt":"2022-08-11T07:05:12","slug":"how-adda52-used-regional-digital-news-platforms-to-increase-the-sign-ups","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/how-adda52-used-regional-digital-news-platforms-to-increase-the-sign-ups\/","title":{"rendered":"Case Study: How Adda52 Used Regional Digital News Platforms To Increase The Sign-Ups"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69df6f2f440e4\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69df6f2f440e4\"  type=\"checkbox\" id=\"item-69df6f2f440e4\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/how-adda52-used-regional-digital-news-platforms-to-increase-the-sign-ups\/#The_Product\" title=\"The Product&nbsp;\">The Product&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/how-adda52-used-regional-digital-news-platforms-to-increase-the-sign-ups\/#Objective\" title=\"Objective&nbsp;\">Objective&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/how-adda52-used-regional-digital-news-platforms-to-increase-the-sign-ups\/#Target_Audience\" title=\"Target Audience\">Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/how-adda52-used-regional-digital-news-platforms-to-increase-the-sign-ups\/#Geography\" title=\"Geography&nbsp;\">Geography&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/how-adda52-used-regional-digital-news-platforms-to-increase-the-sign-ups\/#Challenge\" title=\"Challenge&nbsp;\">Challenge&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/how-adda52-used-regional-digital-news-platforms-to-increase-the-sign-ups\/#Approach\" title=\"Approach&nbsp;\">Approach&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/how-adda52-used-regional-digital-news-platforms-to-increase-the-sign-ups\/#Solution\" title=\"Solution&nbsp;\">Solution&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/how-adda52-used-regional-digital-news-platforms-to-increase-the-sign-ups\/#Campaign_Execution\" title=\"Campaign Execution&nbsp;\">Campaign Execution&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Product\"><\/span>The Product&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Adda 52 is one of India\u2019s largest online gaming platform to play poker with a userbase of over 2.5 million. The platform offers varieties of cash games, and fun tournaments to win prizes. You can play games by creating your room with your friends or join the private tables.&nbsp;<\/p>\n\n\n\n<p>The games can be played on their official website or their Android\/IOS app.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Objective\"><\/span>Objective&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Increase the sign-ups on the platform&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_Audience\"><\/span><strong>Target Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Local Digital Audience- male, 20-44 age group&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geography\"><\/span><strong>Geography&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Southern region and Maharashtra.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenge\"><\/span><strong>Challenge&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>The popular digital platforms like Google and Facebook doesn\u2019t allow the promotion of real-money based games. Hence, the challenge was to choose those digital advertising platforms which allow the promotion of such games to reach out to the target audience.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Approach\"><\/span><strong>Approach&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Due to the pandemic, people were forced to stay at home which increased the dependency on digital platforms for almost all our daily life activities, especially for entertainment and consuming news. Which also resulted in increasing the number of visitors to news websites for consuming news as an alternative to the newspaper.&nbsp;<\/p>\n\n\n\n<p>Based on our article on \u201c<a href=\"https:\/\/blog.themediaant.com\/advertise-online-rummy-and-online-poker-games-on-these-platforms-part-2-1\" rel=\"nofollow noopener\" target=\"_blank\">How to promote online rummy and online poker games<\/a>\u201d:<\/p>\n\n\n\n<ul><li>The real money card games are more popular in southern and some of the western regions of the country like Andhra Pradesh, Karnataka, Tamil Nadu, Kerala, Pune, and Mumbai.&nbsp;&nbsp;<\/li><li>Real money card games are usually preferred by the male in the range of 20-44 years.&nbsp;<\/li><\/ul>\n\n\n\n<p>Hence, we chose the digital platforms which allow the promotion of real money card-based games &amp; are common in the southern and the western regions among the target audience.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/10\/p9-1024x576.png?resize=740%2C416&#038;ssl=1\" alt=\"Real Money Based Card Games Audience Profile\" title=\"\" data-recalc-dims=\"1\"><figcaption>Audience Profile Of The Real Money Card Based Games:<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Solution\"><\/span><strong>Solution&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Keeping the approach in mind, based on the experience and past campaign executions, following digital advertising platforms were suggested<\/p>\n\n\n\n<ol><li><strong>Vijay Karnataka<\/strong>&#8211; Vijay Karnataka\u2019s online website is one of the leading news entities in Karnataka for consuming news in Kannada. The platform covers various news topics thoroughly which makes it highly likable in the region.&nbsp;&nbsp;The platform also allows geography targeting which helped the brand in reaching out to the relevant audience.&nbsp;&nbsp;&nbsp;&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"2\"><li><strong>DailyThanti<\/strong>&#8211; Daily Thanthi is the highest circulated Tamil Daily published from Tamil Nadu. The website has over a million daily visitors consuming news in Tamil. The website publishes various topics including current affairs, district\/city wise news, star signs, live feeds, etc. The platform allows geography targeting which helped the brand in reaching out to the right set of audiences.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"3\"><li><strong>Lokmat<\/strong>&#8211; Lokmat is the largest read regional newspaper in Maharashtra. The digital variant of the same is quite popular among Marathi readers. The website allows geography targeting which helped the brand in targeting the Maharashtrian audience.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"4\"><li><strong>Sakal<\/strong>&#8211; Sakal is a Marathi-language daily newspaper by Sakal Media Group. It ranks among the top 10 language dailies of India and is one of the largest circulated Marathi newspaper. The digital platform of the Sakal holds the same popularity among its fans. Hence, the platform helped in increasing brand awareness.&nbsp;<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Execution\"><\/span>Campaign Execution&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here\u2019s are some of the eye-catching and engaging content that Adda 52 came up with for the chosen platforms-<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-3 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"250\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/12\/300x250_1.jpg?resize=300%2C250&#038;ssl=1\" alt=\"\" data-id=\"17960\" data-full-url=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/12\/300x250_1.jpg?resize=300%2C250&#038;ssl=1\" data-link=\"https:\/\/blog.themediaant.com\/?attachment_id=17960\" class=\"wp-image-17960\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"250\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/12\/300x250_3.jpg?resize=300%2C250&#038;ssl=1\" alt=\"\" data-id=\"17961\" data-full-url=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/12\/300x250_3.jpg?resize=300%2C250&#038;ssl=1\" data-link=\"https:\/\/blog.themediaant.com\/?attachment_id=17961\" class=\"wp-image-17961\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"250\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/12\/300x250_4.jpg?resize=300%2C250&#038;ssl=1\" alt=\"\" data-id=\"17962\" data-full-url=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/12\/300x250_4.jpg?resize=300%2C250&#038;ssl=1\" data-link=\"https:\/\/blog.themediaant.com\/?attachment_id=17962\" class=\"wp-image-17962\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"221\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/12\/1170x350_LP_3-1024x306.jpg?resize=740%2C221&#038;ssl=1\" alt=\"\" data-id=\"17963\" data-full-url=\"https:\/\/blog.themediaant.com\/wp-content\/uploads\/2020\/12\/1170x350_LP_3.jpg\" data-link=\"https:\/\/blog.themediaant.com\/?attachment_id=17963\" class=\"wp-image-17963\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/12\/1170x350_LP_3.jpg?resize=1024%2C306&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/12\/1170x350_LP_3.jpg?resize=300%2C90&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/12\/1170x350_LP_3.jpg?resize=768%2C230&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/12\/1170x350_LP_3.jpg?w=1170&amp;ssl=1 1170w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Want a similar success story for your brand? Write to us at Help@TheMediaAnt.com<\/p>\n\n\n\n<div>[formidable id=&#8221;2&#8243;]<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Product&nbsp; Adda 52 is one of India\u2019s largest online gaming platform to play poker with a userbase of over 2.5 million. The platform offers varieties of cash games, and&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":17964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2111,2433],"tags":[2431,2432,882],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/12\/adda52-review.jpg?fit=800%2C423&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17959"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17959"}],"version-history":[{"count":7,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17959\/revisions"}],"predecessor-version":[{"id":21443,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17959\/revisions\/21443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17964"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17959"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17959"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17959"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}