{"id":17921,"date":"2020-11-30T11:31:27","date_gmt":"2020-11-30T06:01:27","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17921"},"modified":"2020-11-30T14:30:52","modified_gmt":"2020-11-30T09:00:52","slug":"headlines-top-media-ad-news-in-india-for-the-week-24th-30th-nov","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-24th-30th-nov\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (24th- 30th Nov)"},"content":{"rendered":"\n<ol><li>TV9 Network announced the launch of TV9 Bangla- a news channel for the Bengal market and its digital version. (<a href=\"http:\/\/tv9bangla.com\/\" rel=\"nofollow noopener\" target=\"_blank\">http:\/\/tv9bangla.com\/<\/a>)<\/li><\/ol>\n\n\n\n<ol start=\"2\"><li>Instagram launched a new feature that will allow advertisers to build sponsored ads from the user accounts. The ads will be regular posts with a paid partnership tag.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"3\"><li>Kantar has released a new study called \u201cGlobal Business Compass\u201d to understand the business\u2019 take on rebound and recovery across industries. According to the report-&nbsp;<\/li><\/ol>\n\n\n\n<ul><li>61% of the companies had reduced their marketing spend by an average of 36.7% in 2020.&nbsp;<\/li><li>69% of businesses expect to end the second half of 2020 in decline.&nbsp;<\/li><li>27% of respondents expect their business to take as long as two years to fully recover from the COVID crisis.<\/li><\/ul>\n\n\n\n<ol start=\"4\"><li>HuffPost India has shut its India operations.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"5\"><li>The share of ads featuring sports celebrities has gone up to 17% in IPL 2020 from 14% in IPL 2019- BARC<\/li><\/ol>\n\n\n\n<ol start=\"6\"><li>TV ad volume increased by 19% during the festive season in 2020 as compared to 2019- TAM AdEx.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"7\"><li>YouTube has launched an audio-only ad format for advertisers to target music and podcast listeners. <\/li><\/ol>\n\n\n\n<ol start=\"8\"><li>Fever FM has emerged as the top radio station in terms of listenership share in Mumbai and Delhi for week 39-42. Radio City and Radio Mirchi were the top stations in Bangalore and Kolkata respectively: RAM Ratings.<\/li><\/ol>\n\n\n\n<ol start=\"9\"><li>BARC- Top 5 Hindi Movies advertisers for week 46 (14th-20th Nov): Close Up Ever Fresh, LUX Toilet Soap, Sting Energy Drink, Click Plus Shampoo, Dove Cream Bathing Bar.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"10\"><li>BARC- Top 5 advertisers of week 46 (14th-20th Nov): Hindustan Lever Ltd, Reckitt Benckiser (INDIA) Ltd, Godrej Consumer Products, ITC LTD, Cadbury India.\u00a0<\/li><\/ol>\n\n\n\n<ol start=\"11\"><li>According to BARC weekly data, the following were the top 5 free and pay-TV channels in week 46 (14th-20th Nov)-&nbsp;<\/li><\/ol>\n\n\n\n<ul><li>Pay\u2013 &nbsp; Sun TV, Star Maa, Star Plus, Star Vijay, ZEE TV<\/li><li>Free\u2013 Star Utsav, Zee Anmol, Colors Rishtey, Sony Pal, Dhinchaak<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TV9 Network announced the launch of TV9 Bangla- a news channel for the Bengal market and its digital version. (http:\/\/tv9bangla.com\/) Instagram launched a new feature that will allow advertisers to&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":17922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[869,2283],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/11\/Headlines_-Top-Media-Ad-News-in-India-for-the-Week-2nd-9th-Nov-2.png?fit=1200%2C628&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17921"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17921"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17921\/revisions"}],"predecessor-version":[{"id":17926,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17921\/revisions\/17926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17922"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}