{"id":17803,"date":"2020-11-25T12:23:00","date_gmt":"2020-11-25T06:53:00","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17803"},"modified":"2022-08-13T17:07:20","modified_gmt":"2022-08-13T11:37:20","slug":"case-study-how-havmor-leveraged-digital-medium-to-increase-its-brand-awareness","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/case-study-how-havmor-leveraged-digital-medium-to-increase-its-brand-awareness\/","title":{"rendered":"Case Study: How Havmor leveraged Digital Medium to increase its brand awareness"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-havmor-leveraged-digital-medium-to-increase-its-brand-awareness\/#The_Product\" >The Product&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-havmor-leveraged-digital-medium-to-increase-its-brand-awareness\/#Objective\" >Objective&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-havmor-leveraged-digital-medium-to-increase-its-brand-awareness\/#Target_Audience\" >Target Audience&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-havmor-leveraged-digital-medium-to-increase-its-brand-awareness\/#Geography\" >Geography&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-havmor-leveraged-digital-medium-to-increase-its-brand-awareness\/#Challenge\" >Challenge&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-havmor-leveraged-digital-medium-to-increase-its-brand-awareness\/#Approach\" >Approach&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-havmor-leveraged-digital-medium-to-increase-its-brand-awareness\/#Solution\" >Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-havmor-leveraged-digital-medium-to-increase-its-brand-awareness\/#Campaign_Execution\" >Campaign Execution&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Product\"><\/span><strong>The Product&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Established in the year 1945, Havmor is one of the largest ice-cream brands in India.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Havmor is especially known for its various unique ice-cream flavors, ranging from homegrown Paan, Laddu (etc) to international flavors such as Mocha and Hazelnut Chiffon (etc).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Besides ice-creams, Havmor has various products in its basket such as candies, roll cuts, cakes, etc.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Havmor has 60,000+ retail outlets, 200+ flagship stores across 20 states of India.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Objective\"><\/span><strong>Objective&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Increase awareness and sale in the target locations through digital channels<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_Audience\"><\/span><strong>Target Audience&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Digital audience&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geography\"><\/span><strong>Geography&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Bangalore and Delhi&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenge\"><\/span><strong>Challenge&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Store footfalls had decreased significantly during and after the lockdown. The challenge was to increase awareness and purchase through digital sales channels.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Approach\"><\/span><strong>Approach&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Due to the Pandemic, people were forced to stay at home which increased the dependency on digital platforms. Since every activity was happening from home, like working, entertainment, studying, shopping, etc, the time spent on digital platforms increased considerably.&nbsp;&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Hence, we chose the popular digital platforms which have a high reach and were being commonly used by almost every set of audience.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Solution\"><\/span><strong>Solution<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol class=\"wp-block-list\"><li><a href=\"https:\/\/www.themediaant.com\/digital\/hotstar-app-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Hotstar<\/a>&#8211; Hotstar is one of the top OTT streaming platforms in India with over 300 million monthly active users, and the most popular source of entertainment platform during the lockdown. Hotstar offers advanced targeting options like age, location, and interest targeting, hence, it helped the brand generating awareness among the relevant group.&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/www.themediaant.com\/digital\/inshorts-app-advertising\" target=\"_blank\">Inshorts <\/a>&amp; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.themediaant.com\/digital\/dailyhunt-app-advertising\" target=\"_blank\">Dailyhunt<\/a>&#8211; Inshorts and Dailyhunt are the top-visited news content platforms in India. They have high-popularity among the people who want to keep themselves updated with the current affairs and trends.&nbsp;These platforms also allow geography targeting hence helping the advertiser reach out to the right kind of audience.&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"3\"><li><a href=\"https:\/\/www.themediaant.com\/digital\/jio-saavn-app-advertisinghttps:\/\/www.themediaant.com\/digital\/jio-saavn-app-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Jio Saavn<\/a> and <a href=\"https:\/\/www.themediaant.com\/digital\/gaana-app-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Gaana<\/a>&#8211; Jio Saavn and Gaana are one of the most popular audio OTT platforms in India on which the average time that listeners spend is almost 60 mins per day. Owing to the high engagement rate, Gaana and Jio Saavn are one of the best platforms to reach out to the digital audience with eye-catching banner ads.&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"4\"><li><a href=\"https:\/\/www.themediaant.com\/digital\/voot-app-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Voot<\/a>&#8211; Voot is one of the top OTT streaming platforms in India with almost 100 million monthly active users, with an average time-spent of 50 mins on the platform per day. It\u2019s also considered as one of the most engaging OTT platforms because of the interactive content it gives the users other than the usual episodes&#8230; The platform also provides various targeting options which helped the brand in generating awareness among the right set of audiences.&nbsp;<\/li><\/ol>\n\n\n\n<ol class=\"wp-block-list\" start=\"5\"><li><a href=\"https:\/\/www.themediaant.com\/digital\/ludo-king-app-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Ludo King<\/a>&#8211; Ludo King is one of the most popular video gaming apps in India with a whopping 48.3 + million downloads. The app has been ranked number 1 in the mobile gaming apps category during the lockdown. Hence, advertising on such a platform that has high and unmatched reach helped the brand in leveling up their brand awareness game.&nbsp;<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Execution\"><\/span>Campaign Execution&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The brand came up with interesting and compelling ads in a form of banners and a video.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Delhi-&nbsp;<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/b0ObgcIA08GjdgA6gRO2_pndrvVEaDDFMFPEa4s-wEiwLXY9yRvV3WderJFfVDS2rtnus_lnZumJFuerQtFXdkVquMyfgjrj5lNkYkIQsrDHTAtMckIPwYlQ3y_u9aVkaKM8QIoV\" alt=\"\" width=\"375\" height=\"250\" title=\"\"><\/figure>\n\n\n\n\n\n<figure class=\"wp-block-video\"><video controls src=\"https:\/\/blog.themediaant.com\/wp-content\/uploads\/2020\/11\/WhatsApp-Video-2020-11-24-at-12.00.18-PM.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Bangalore<\/strong>&#8211;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In Bangalore, the landing page of all the ads was redirecting the viewers to Dunzo, which encourage people to order their favorite ice creams directly from Dunzo.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/z5FQMPgjVtMfF_92tuhhWeMnGYJL8iD7dlyz0Q4izEvB7d0siIS5iYhOGp0lcyxCEJtjpPGNqRAEMIOmUqsXEjLOs7GRXF71m9imQBV3SvaSnY0dm9xqgedwzeN7GcWOi-YY2M_T\" alt=\"\" width=\"416\" height=\"416\" title=\"\"><\/figure>\n\n\n\n<figure class=\"wp-block-video\"><video height=\"608\" style=\"aspect-ratio: 608 \/ 608;\" width=\"608\" controls src=\"https:\/\/blog.themediaant.com\/wp-content\/uploads\/2020\/11\/WhatsApp-Video-2020-11-24-at-12.02.10-PM-2.mp4\"><\/video><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Want a similar success story for your brand? Write to us at Help@TheMediaAnt.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Product&nbsp; Established in the year 1945, Havmor is one of the largest ice-cream brands in India.&nbsp; Havmor is especially known for its various unique ice-cream flavors, ranging from homegrown&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":17808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2111,5,2425],"tags":[2424,882],"class_list":["post-17803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-casestudies","category-fmcg","tag-havmor","tag-show-at-top"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/11\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-WEBDESK.png?fit=2000%2C1200&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17803"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17803\/revisions"}],"predecessor-version":[{"id":17813,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17803\/revisions\/17813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17808"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}