{"id":17797,"date":"2020-11-23T10:48:31","date_gmt":"2020-11-23T05:18:31","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17797"},"modified":"2020-11-23T10:55:43","modified_gmt":"2020-11-23T05:25:43","slug":"headlines-top-media-ad-news-in-india-for-the-week-17th-23rd-nov","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-17th-23rd-nov\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (17th-23rd Nov)"},"content":{"rendered":"\n<ol><li>GroupM launched a new report: \u201cCovid-19: A Game Changer For Media And Purchasing\u201d that focuses on the insights from the consumers. According to the report-&nbsp;<\/li><\/ol>\n\n\n\n<ul><li>Digital Entertainment has seen a 21% increase in average Daily Time Spent globally.\u00a0<\/li><li>The number of people watching TV Programmes or films via paid-for on-demand service has seen a daily growth of 76%.\u00a0<\/li><li>Video Games have seen the largest increases YOY with growing at 47% on a daily basis.\u00a0\u00a0<\/li><\/ul>\n\n\n\n<ol start=\"2\"><li>Ad Volumes of the sports genre, News, and GEC grew by 3X, 14%, and 15% respectively during 53 days of IPL 13- TAM AdEx.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"3\"><li>Whistle, a mobile marketing startup, launched a pin-code feature to help advertisers with hyper-local messaging marketing.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"4\"><li>New Emerging World of Journalism Pvt Ltd has launched NEWJ Gujarati, launched a new channel to feature video content in Gujarati on social media and leading OTT Platforms.\u00a0<\/li><\/ol>\n\n\n\n<ol start=\"5\"><li>Dream 11 IPL 2020 has witnessed a growth of 23% in overall TV viewership (versus 2019), with average impressions of 31.57mn- Star India&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"6\"><li>Prajavani, the leading Kannada Newspaper has released its news app on both Android and iOS platforms. The app would mainly focus on local content.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"7\"><li>Comscore launched a new report \u201cThe Global State of Mobile\u201d to provide in-depth mobile insights on the global market. According to the report:&nbsp;<\/li><\/ol>\n\n\n\n<ul><li>India has registered the highest rise of 96% in time spent on mobile in August 2020 as compared to August 2019.&nbsp;<\/li><\/ul>\n\n\n\n<ol start=\"8\"><li>Fever FM has emerged as the top radio station in terms of listenership share in Mumbai and Delhi for week 38-41. Radio City and Radio Mirchi were the top stations in Bangalore and Kolkata respectively: RAM Ratings.<\/li><\/ol>\n\n\n\n<ol start=\"9\"><li>BARC- Top 5 English Music advertisers for week 45 (7th &#8211; 13th Nov): H&amp;M Hennes &amp; Mauritz, VOOT Select, Philips Heated Straightening Brush,&nbsp; LG Linear Cooling, LG OLED TV.&nbsp;&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"10\"><li>BARC- Top 5 advertisers of week 45 (7th &#8211; 13th Nov): Hindustan Lever Ltd, Reckitt Benckiser (INDIA) Ltd, Godrej Consumer Products, ITC LTD, Ponds India.<\/li><\/ol>\n\n\n\n<ol start=\"11\"><li>According to BARC weekly data, the following were the top 5 free and pay-TV channels in week 45 (7th &#8211; 13th Nov)-&nbsp;<\/li><\/ol>\n\n\n\n<ul><li>Pay\u2013 &nbsp; Sun TV, Star Plus, Star Maa, Star Vijay, ZEE TV<\/li><li>Free\u2013 Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>GroupM launched a new report: \u201cCovid-19: A Game Changer For Media And Purchasing\u201d that focuses on the insights from the consumers. According to the report-&nbsp; Digital Entertainment has seen a&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":17798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[869,2283],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/11\/Headlines_-Top-Media-Ad-News-in-India-for-the-Week-2nd-9th-Nov-1.png?fit=1200%2C628&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17797"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17797"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17797\/revisions"}],"predecessor-version":[{"id":17802,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17797\/revisions\/17802"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17798"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}