{"id":17793,"date":"2020-11-16T11:12:56","date_gmt":"2020-11-16T05:42:56","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17793"},"modified":"2020-11-16T11:12:57","modified_gmt":"2020-11-16T05:42:57","slug":"headlines-top-media-ad-news-in-india-for-the-week-9th-16th-nov","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-9th-16th-nov\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (9th-16th Nov)"},"content":{"rendered":"\n<p>1- Online news and OTT content has been brought under the jurisdiction of the Ministry of Information &amp; Broadcasting.<\/p>\n\n\n\n<p>2- IPL 13 is estimated to have generated a revenue of INR 26,000 Crore for Disney-Star India, 250 Crore of which is estimated to be contributed by Hotstar.<\/p>\n\n\n\n<p>3- Ipsos has launched Utsavnama, a month-long festival tracker to track consumer behavior during this festive season.<\/p>\n\n\n\n<p>4- DTH subscribers base in India has increased from 70.26 million in Mar 2020 to 70.58 million in Jun 2020: TRAI<\/p>\n\n\n\n<p>5- ShareChat in partnership with Nielsen India has rolled out a report titled \u2018Understanding India\u2019s Next Billion Internet Users\u2019 that focuses on overall social media usage, consumption &amp; online behavior. Some of the key findings are:<\/p>\n\n\n\n<ul><li>78% of native language users engage in social media activities during their leisure time.<\/li><li>73% of internet users sign into social networking platforms every day and are most active between 7pm and 11pm. They spend over 5 hours a week, signing in at least 3 times every day.<\/li><li>Video is the most preferred content format with users spending more than 2 minutes on every video.<\/li><li>49% of users post content daily, images having the highest share followed by videos.<\/li><li>Entertainment &amp; networking are the two top reasons to sign up on any social media.<\/li><\/ul>\n\n\n\n<p>6- India Today has launched its web edition in Malayalam opening its doors to 18 million active internet users.<\/p>\n\n\n\n<p>7- IN10 Media Network inaugurated a new Kids\u2019 channel on the occasion of Children\u2019s Day: Gubbare- Masti Ke Phuwarre.<\/p>\n\n\n\n<p>8- Fever FM has emerged as the top radio station in terms of listenership share in Mumbai and Delhi for the week 37-40. Radio City and Radio Mirchi were the top stations in Bangalore and Kolkata respectively: RAM Ratings<\/p>\n\n\n\n<p>9- BARC- Top 5 Tamil GEC\u00a0 advertisers for week 44 (31st Oct \u20136th Nov): Lizol, Hamam Neem, Boost, Ramraj Veshtee, Vasanth &amp; Co.<\/p>\n\n\n\n<p>10- BARC- Top 5 advertisers of week 44 (31st Oct \u20136th Nov): Hindustan Lever Ltd, Reckitt Benckiser (INDIA) Ltd, Wipro Ltd, Ponds India, Godrej Consumer Products.<\/p>\n\n\n\n<p>11- According to BARC weekly data, the following were the top 5 free and pay-TV channels in week 44 (31st Oct \u20136th Nov)-\u00a0<\/p>\n\n\n\n<ul><li>&nbsp;&nbsp;&nbsp;Pay\u2013&nbsp; Star Sports 1 Hindi, Star Plus, Sun TV, Star Maa, Star Vijay<\/li><li>&nbsp;&nbsp;&nbsp;Free\u2013 Star Utsav, Zee Anmol, Sony Pal, Dangal, Colors Rishtey<\/li><\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>1- Online news and OTT content has been brought under the jurisdiction of the Ministry of Information &amp; Broadcasting. 2- IPL 13 is estimated to have generated a revenue of&#8230;<\/p>\n","protected":false},"author":34,"featured_media":17794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283],"tags":[2423,2422,2421,879,2420,2418,2419],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/11\/Headlines.jpg?fit=1920%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17793"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17793"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17793\/revisions"}],"predecessor-version":[{"id":17795,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17793\/revisions\/17795"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17794"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17793"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17793"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}