{"id":17789,"date":"2020-11-09T11:13:20","date_gmt":"2020-11-09T05:43:20","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17789"},"modified":"2020-11-09T11:13:21","modified_gmt":"2020-11-09T05:43:21","slug":"headlines-top-media-ad-news-in-india-for-the-week-2nd-9th-nov","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-2nd-9th-nov\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (2nd – 9th Nov)"},"content":{"rendered":"\n
  1. Audio OTT platforms have reached to 23.3 million adults in India in September 2020- Kantar-VITON<\/li><\/ol>\n\n\n\n
    1.  Ad Volumes for Mutual Funds on TV, Radio, & Print has surged by 2x, 7x, and 3,4x respectively during Jul-Sep\u201920 compared to Apr-Jun\u201920- TAM AdEx<\/li><\/ol>\n\n\n\n
      1. Twitter India has launched- ArtHouse- a creative suite of services to help brands in creating and optimizing Twitter-first content. <\/li><\/ol>\n\n\n\n
        1. Voot has witnessed a 40% increase in watch-time in the launch week over last year for Big Boss 14 that has garnered 1.5 billion viewing minutes.<\/li><\/ol>\n\n\n\n
          1. Digital Ad volume grew 32% in Jul-Sep\u201920 as compared to the Apr-Jun\u201920- TAM AdEx<\/li><\/ol>\n\n\n\n
            1. Advertising volume on TV has seen the highest surge in the week of 30th October since 2015, telecasted over 38.7 million seconds of Ad volumes. <\/li><\/ol>\n\n\n\n
              1. Top 5 IPL advertisers of the week 43rd (24th – 30th Oct): Dream11, Amazon.in, Kamla Pasand Pan Masala, Samsung Galaxy S20 FE, Disney+Hotstar VIP. <\/li><\/ol>\n\n\n\n
                1. BARC- Top 5 advertisers of week 43rd (24th – 30th Oct): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Godrej Consumer Products, Wipro LTD. <\/li><\/ol>\n\n\n\n
                  1. According to BARC weekly data, the following were the top 5 free and pay-TV channels in the week 42nd (17th- 23rd OCT)- <\/li><\/ol>\n\n\n\n
                    •    Pay\u2013  Star Sports 1 Hindi, Star Plus, Sun TV, Star Maa, ZEE TV<\/li>
                    •    Free\u2013 Star Utsav, Zee Anmol, Dangal,  Colors Rishtey, Sony Pal<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

                      Audio OTT platforms have reached to 23.3 million adults in India in September 2020- Kantar-VITON  Ad Volumes for Mutual Funds on TV, Radio, & Print has surged by 2x, 7x,…<\/p>\n","protected":false},"author":34416,"featured_media":17790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[869,2283],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/11\/Headlines_-Top-Media-Ad-News-in-India-for-the-Week-2nd-9th-Nov.png?fit=1200%2C628&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17789"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17789"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17789\/revisions"}],"predecessor-version":[{"id":17791,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17789\/revisions\/17791"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17790"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17789"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17789"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17789"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}