{"id":17760,"date":"2020-11-02T11:07:38","date_gmt":"2020-11-02T05:37:38","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17760"},"modified":"2020-11-02T11:26:08","modified_gmt":"2020-11-02T05:56:08","slug":"headlines-top-media-ad-news-in-india-for-the-week-26th-oct-2nd-nov","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-26th-oct-2nd-nov\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (26th Oct- 2nd Nov)"},"content":{"rendered":"\n

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  1. Republic Media Network launched its Hindi news digital platform – bharat.republicworld.com.\u00a0<\/li><\/ol>\n\n\n\n
    1. Zenith, the ROI agency of Publicis Media, launched a new video entertainment report. According to the report-\u00a0<\/li><\/ol>\n\n\n\n
      • OTT in India will witness an almost 24% increase in ad spends in FY21 and 34% in FY22 over FY20. <\/li>
      • Ad spends on TV will witness an increase of 4% in FY21 and 9% in FY22 over FY20. <\/li><\/ul>\n\n\n\n
        1. Taboola Newsroom launched a new feature for publishers that uses machine learning to identify which users are more likely to subscribe and also allows publishers to target the same for better engagement.\u00a0<\/li><\/ol>\n\n\n\n
          1. IPL 13 has registered 7 bn viewing mins for the first 41 matches which is 28% higher as compared to IPL 12 (which garnered 5.5 bn viewing min in the first 44 matches)<\/li><\/ol>\n\n\n\n
            1. ME TV, an Indo-Australian broadcasting company, has launched a multi-lingual OTT platform ME World. The users will be able to watch content and can also book tickets for the events to be held in their locality.\u00a0<\/li><\/ol>\n\n\n\n
              1. Instagram launched a new feature which will allow users to find people with Facebook accounts and message them on Instagram, with additional controls. <\/li><\/ol>\n\n\n\n
                1. Fever FM maintained the lead with the most listenership share in Mumbai and Delhi, while Radio City topped the charts in Bangalore and Radio Mirchi in Kolkata in week 35th- 38th- RAM Ratings. <\/li><\/ol>\n\n\n\n
                  1. BARC- Top 5 advertisers of week 42nd (17th- 23rd OCT): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Godrej Consumer Products, Amazon Online India PVT Ltd. <\/li><\/ol>\n\n\n\n
                    1. According to BARC weekly data, the following were the top 5 free and pay-TV channels in the week 42nd (17th- 23rd OCT)- <\/li><\/ol>\n\n\n\n
                      • Pay\u2013  Star Sports 1 Hindi, Star Plus, Sun TV, Star Maa, ZEE TV<\/li>
                      • Free\u2013 Star Utsav, Zee Anmol, Dangal,  Colors Rishtey, Sony Pal<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

                        Republic Media Network launched its Hindi news digital platform – bharat.republicworld.com.\u00a0 Zenith, the ROI agency of Publicis Media, launched a new video entertainment report. According to the report-\u00a0 OTT in…<\/p>\n","protected":false},"author":34416,"featured_media":17761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283,869],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/11\/top-headlines-news-themem-background_1017-14199.png?fit=626%2C455&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17760"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17760"}],"version-history":[{"count":7,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17760\/revisions"}],"predecessor-version":[{"id":17768,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17760\/revisions\/17768"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17761"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}