{"id":17694,"date":"2020-10-26T10:21:50","date_gmt":"2020-10-26T04:51:50","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17694"},"modified":"2020-10-26T11:11:00","modified_gmt":"2020-10-26T05:41:00","slug":"headlines-top-media-ad-news-in-india-for-the-week-19th-26th-oct","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-19th-26th-oct\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (19th-26th Oct)"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<ol><li>India\u2019s OTT market to be the 6th largest market in the world while growing at 30.7% CAGR from $708mn in 2019 to $2.7bn in 2024 (Source- PWC\u2019s Global Entertainment and media outlook 2020-2024.)&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"2\"><li>Hindi news channel Aaj-Tak has entered the Bengal market with a launch of its digital extension- bangla.aajtak.in.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"3\"><li>Truecaller introduces 3 new major features- Call Reason, Schedule SMS, &amp; SMS Translate. Call Reason will enable users to set a reason for their call before making the call.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"4\"><li>Mediasmart, a self-serve mobile programmatic platform, has launched its audience targeting &amp; household sync technology on the connected TV. This will enable brands to sync Connected TV ads with the other connected devices in the same households.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"5\"><li>Fever FM maintained the lead with the most listenership share in Mumbai and Delhi, while Radio City topped the charts in Bangalore and Radio Mirchi in Kolkata in week 34th- 37th- RAM Ratings.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"6\"><li>BARC- Top 5 advertisers of week 41st (10th- 18th OCT): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Amazon Online India PVT Ltd, Godrej Consumer Products.\u00a0<\/li><\/ol>\n\n\n\n<ol start=\"7\"><li>According to BARC weekly data, the following were the top 5 free and pay-TV channels in the week 41st (10th- 18th OCT)-&nbsp;<\/li><\/ol>\n\n\n\n<ul><li>Pay\u2013&nbsp; Star Sports 1 Hindi, Star Plus, Sun TV, Star Maa, Colors<\/li><li>Free\u2013 Star Utsav, Zee Anmol, Colors Rishtey, Dangal, Sony Pal<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"<p>India\u2019s OTT market to be the 6th largest market in the world while growing at 30.7% CAGR from $708mn in 2019 to $2.7bn in 2024 (Source- PWC\u2019s Global Entertainment and&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":17695,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[869,2283],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/10\/top-headlines-news-themem-background_1017-14199-3.png?fit=626%2C455&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17694"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17694"}],"version-history":[{"count":4,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17694\/revisions"}],"predecessor-version":[{"id":17702,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17694\/revisions\/17702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17695"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}