{"id":17682,"date":"2020-10-19T11:06:55","date_gmt":"2020-10-19T05:36:55","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17682"},"modified":"2020-10-19T14:20:16","modified_gmt":"2020-10-19T08:50:16","slug":"headlines-top-media-ad-news-in-india-for-the-week-12th-19th-oct","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-12th-19th-oct\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (12th – 19th Oct)"},"content":{"rendered":"\n

<\/p>\n\n\n\n

  1. TAM released a new report \u201cTAM Sports IPL 2020 Report\u201d. According to the report: <\/li><\/ol>\n\n\n\n
    \n
    • 8% growth registered in Avg. Ad volumes during 13th season of IPL compared to IPL 12<\/li>
    • During 22 days of IPL 13, ad volumes in the Sports genre spiked by nearly 3 times compared to 28th Aug- 18th Sep 2020 <\/li>
    • 5 of the top 10 categories were E-commerce with a 35% share of IPL 13 advertising <\/li><\/ul>\n<\/div><\/div>\n\n\n\n
      1. Fever FM launched a Progressive Web App- Fevernetwork.FM. The web app will give the listeners the chance to interact with the brand in real-time and get exclusive deals and prizes. <\/li><\/ol>\n\n\n\n
        1. BARC India will cease publishing the weekly individual ratings of all \u201cnews\u201d channels. This exercise is being done to improve their statistical robustness. <\/li><\/ol>\n\n\n\n
          1. Warner Media International has decided to discontinue \u201cHBO SD & HD\u201d from India and Pakistan, and WB movie channels from India, Pakistan, Bangladesh, and Maldives from December 15, 2020.<\/li><\/ol>\n\n\n\n
            1. Zee Entertainment has launched a Marathi music channel- Zee Vajwa. <\/li><\/ol>\n\n\n\n
              1. The average print ad volumes per day saw an increase of 5.7 times in August 2020 compared to the numbers in April 2020. <\/li><\/ol>\n\n\n\n
                1. Fever FM maintained the lead with the most listenership share in Mumbai and Delhi, while Radio City topped the charts in Bangalore and Radio Mirchi in Kolkata in week 32nd- 35th week- RAM Ratings. <\/li><\/ol>\n\n\n\n
                  1. BARC- Top 5 advertisers of week 40th (3rd-9th OCT): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, Cadbury India LTD, Godrej Consumer Products, ITC Ltd. <\/li><\/ol>\n\n\n\n
                    1. According to BARC weekly data, the following were the top 5 free and pay-TV channels in the week 40th (3rd-9th OCT)-\u00a0<\/li><\/ol>\n\n\n\n
                      • Pay\u2013  Star Sports 1 Hindi, Star Plus, Sun TV, Star Maa, Colors<\/li>
                      • Free\u2013 Star Utsav, Zee Anmol, Sony Pal, Colors Rishtey, Dangal<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

                        TAM released a new report \u201cTAM Sports IPL 2020 Report\u201d. According to the report:  8% growth registered in Avg. Ad volumes during 13th season of IPL compared to IPL 12…<\/p>\n","protected":false},"author":34416,"featured_media":17683,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283,869],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/10\/top-headlines-news-themem-background_1017-14199-2.png?fit=626%2C455&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17682"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17682"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17682\/revisions"}],"predecessor-version":[{"id":17686,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17682\/revisions\/17686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17683"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}