facebook advertising<\/strong><\/a> should be your top choice.<\/p>\n\n\n\nSo, when it comes to fulfilling both these objectives of a campaign (awareness and traffic generation), facebook advertising<\/strong> seemed the most fitting for the job.<\/p>\n\n\n\n<\/span>Facebook Advertising Strategy<\/strong><\/span><\/h2>\n\n\n\nThe campaign objective is simply your business goal, with facebook advertising strategy <\/strong>what you want to accomplish by running an ad on facebook, and what action you want people to take when they see your ad. <\/p>\n\n\n\nIt\u2019s important to choose the facebook advertising strategy <\/strong>that will optimize your ad placements based on your objective. <\/p>\n\n\n\nFacebook advertising strategy<\/strong> offers many types of marketing objectives to choose from which generally fall under these 3 categories: Awareness, Consideration, Conversion. <\/p>\n\n\n\nNow let\u2019s discuss each of the facebook advertising strategies<\/strong> and the major objectives to have a better understanding. <\/p>\n\n\n\n- Brand Awareness<\/strong>\u2013 When one wants to increase their brand\u2019s visibility as well as reach out to the audience who are more likely to follow your page. <\/li>
- Reach<\/strong>\u2013 When one wants to maximize the reach of their ad to the maximum number of the potential audience. <\/li>
- Traffic<\/strong>\u2013 When one wants to drive an audience to one particular designation like the website, app, page, or messenger conversation. <\/li>
- Engagement<\/strong>\u2013 When one wants to reach the audience to drive engagement on the ad, such as page shares, likes, post comments, increasing attendance of the event, engage with the offer, etc. <\/li>
- App Installs<\/strong>\u2013 When one wants people to install an app. <\/li>
- Video Views<\/strong>\u2013 When one wants people to watch the video ads. <\/li><\/ol>\n\n\n\n
- Lead Generation<\/strong>\u2013 When one wants to collect prospects\/leads for the business or brand. <\/li>
- Messages<\/strong>\u2013 When one wants to encourage the audience to interact with the business using messenger conversation, WhatsApp number, or Instagram direct. <\/li><\/ol>\n\n\n\n
<\/span>Facebook Advertising Targeting Options<\/strong><\/span><\/h3>\n\n\n\n- Interest based targeting<\/strong>\u2013 Shows ads to people based on the pages they have liked or the content they have followed.<\/li>
- Behavioural targeting<\/strong>\u2013 Shows ads to the users according to their interests or retargets them based on their history. <\/li>
- Demographics targeting<\/strong>\u2013 Shows ads to the audience based on their age, gender, job title, education and more.<\/li><\/ul>\n\n\n\n