{"id":17636,"date":"2020-10-05T11:23:30","date_gmt":"2020-10-05T05:53:30","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17636"},"modified":"2020-10-05T11:55:14","modified_gmt":"2020-10-05T06:25:14","slug":"headlines-top-media-ad-news-in-india-for-the-week-29th-sep-5th-oct","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-29th-sep-5th-oct\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (29th Sep- 5th Oct)"},"content":{"rendered":"\n

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  1. Enterr10 Television increases its regional footprint with Dangal Kannada, the channel is available across DTH and local cable networks. <\/li><\/ol>\n\n\n\n
    1. KPMG released its media and entertainment report- \u201cA year off-script: Time for resilience\u201d. According to the report-\u00a0<\/li><\/ol>\n\n\n\n
      • Indian ad spend is set to witness a drop of 20% in FY21. <\/li><\/ul>\n\n\n\n
        1. Kantar in collaboration with VTION has released a report on audio OTT consumption. According to the report-\u00a0<\/li><\/ol>\n\n\n\n
          • 20.7 million people have tuned into the audio OTT platform in August 2020. <\/li><\/ul>\n\n\n\n
            1. Elara Capital has launched a new report on the GEC genre. According to the report-\u00a0<\/li><\/ol>\n\n\n\n
              • The GEC genre which was down 60- 65% in terms of pricing during April-May for the TV industry, has seen a sharp recovery and is down a mere 25-30%. <\/li><\/ul>\n\n\n\n
                1. BARC and Nielsen has released a full analysis of the 1st week of the IPL 2020. According to the report-\u00a0<\/li><\/ol>\n\n\n\n
                  • Star India witnessed a 15% growth in viewership and 21% growth in Impressions. <\/li>
                  • 269 mn viewers watched IPL in its opening week.<\/li><\/ul>\n\n\n\n
                    1. An independent OTT platform just for Malayalam content has been launched, the app is called \u201cKoode\u201d<\/li><\/ol>\n\n\n\n
                      1. Fever FM maintained the lead with the most listenership share in Mumbai and Delhi, while Radio City topped the charts in Bangalore and Radio Mirchi in Kolkata in week 30th-33th- RAM Ratings. <\/li><\/ol>\n\n\n\n
                        1. Top 5 advertisers on IPL in the first week (19th-26th Sep): INTL Cricket Council, PhonePe, Kamla Pasand Pan Masala, Dream11.com, Samsung Galaxy Note.<\/li><\/ol>\n\n\n\n
                          1. BARC- Top 5 advertisers of week 38th  (19th-25th Sep): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Godrej Consumer Products, Colgate Palmolive Ltd. <\/li><\/ol>\n\n\n\n
                            1. According to BARC weekly data, the following were the top 5 free and pay-TV channels in the week 38th  (19th-25th Sep)- <\/li><\/ol>\n\n\n\n
                              • Pay\u2013  Star Sports 1 Hindi, Star Plus, Sun TV, Star Maa, Star Vijay<\/li>
                              • Free\u2013 Star Utsav, Zee Anmol, Dangal, Sony Pal, Colors Rishtey<\/li><\/ul>\n","protected":false},"excerpt":{"rendered":"

                                Enterr10 Television increases its regional footprint with Dangal Kannada, the channel is available across DTH and local cable networks.  KPMG released its media and entertainment report- \u201cA year off-script: Time…<\/p>\n","protected":false},"author":34416,"featured_media":17637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[869,2283],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/10\/top-headlines-news-themem-background_1017-14199.png?fit=626%2C455&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17636"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17636"}],"version-history":[{"count":7,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17636\/revisions"}],"predecessor-version":[{"id":17644,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17636\/revisions\/17644"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17637"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}