{"id":17560,"date":"2020-09-30T19:40:36","date_gmt":"2020-09-30T14:10:36","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17560"},"modified":"2020-10-01T10:35:25","modified_gmt":"2020-10-01T05:05:25","slug":"festive-season-2020-advertising-this-year-vs-last-year-part-1-of-the-series","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/festive-season-2020-advertising-this-year-vs-last-year-part-1-of-the-series\/","title":{"rendered":"Festive season 2020 advertising: This year vs Last year (Part 1 of the series)"},"content":{"rendered":"\n
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The festive season is around the corner. We are still facing the wrath of Covid-19 but with most businesses up and running and mega-events like IPL 2020 happening, consumer sentiments are slowly returning to normal. In this upcoming series of articles, we would discuss how advertising would differ this festive season as compared to previous years. But before delving deeper into the series, let’s have a recap of topics we covered last year. You might find these interesting and worth reading and sharing.<\/p>\n\n\n\n

Our festive advertising 2019 series predominately revolved around one question- We all know that the importance of the festive season for brands. Most brands record 40-50% of their total annual sales during the festive season only. Big brands, especially e-commerce brands run various sale campaigns, and most traditional media verticals like television and newspaper are cluttered with ads. In this scenario, is it a good idea for brands with limited advertising budgets to advertise? Let’s find out through the following articles:<\/p>\n\n\n\n

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Table of Contents<\/p>\n