{"id":17552,"date":"2020-09-28T10:51:47","date_gmt":"2020-09-28T05:21:47","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17552"},"modified":"2022-04-28T16:04:58","modified_gmt":"2022-04-28T10:34:58","slug":"headlines-top-media-ad-news-in-india-for-the-week-21st-28th","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-21st-28th\/","title":{"rendered":"Headlines: Top Media Ad News India Week starting 21\/10"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<ol><li>AltBalaji has entered into a partnership with Roposo, in order to leverage and strengthen each other\u2019s presence in Tier 2, 3 cities. With this association, AltBalaji will be tapping the huge userbase of Roposo to promote its content more innovatively.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"2\"><li>Criteo has released its Holiday Report 2020 which highlights the key trends in the online E-commerce industry in the festive season including Raksha Bandhan, Big Billion Days, and Diwali. According to which- there has been a 28% YOY increase in the overall online retail sales.<\/li><\/ol>\n\n\n\n<ol start=\"3\"><li>Laqshya Media Insights Group has launched a new report on the traffic data of India which can be helpful for companies with their OOH advertising. According to which:&nbsp;<\/li><\/ol>\n\n\n\n<ul><li>Time spent on the road in Mumbai is at 77-88% to the peak traffic time observed in Jan 2020, in Delhi it\u2019s at 70% of the peak, and Bengaluru it\u2019s at 80%.&nbsp;<\/li><\/ul>\n\n\n\n<ol start=\"4\"><li>Times Internet\u2019s M360 has partnered with Google as a Google Ad manager partner. M360 will now be able to monetize publisher inventory using the Google ad manager platform.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"5\"><li>Inmobi released a new report, based on a survey, which discusses the spending patterns and shopping habits of Indians during the festive season to help marketers. A few highlights:&nbsp;  <\/li><\/ol>\n\n\n\n<ul><li>Indians will spend INR 15k on average&nbsp;<\/li><li>The top shopping categories will include Apparel, Home appliance, Gift Packs &amp; Work from home needs.&nbsp;<\/li><li>Mobile is the primary channel to explore and buy products for more than 60% of consumers.&nbsp;<\/li><\/ul>\n\n\n\n<ol start=\"6\"><li>Enterr10 TV has launched another Bhojpuri GEC channel Enterr10 Rangeela.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"7\"><li>GroupM and Facebook have launched an industry-first media playbook for advertisers and marketers to adapt to consumer behavior of the new normal.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"8\"><li>Fever FM retained its top position in Mumbai and Delhi, while Radio City maintained lead in Bangalore and Radio Mirchi in Kolkata in week 29-32- RAM ratings.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"9\"><li>Top 5 advertisers in the Hindi movie genre in 37th week (12th-18th Sep): Disney+Hotstar VIP, Glow &amp; Lovely Advanced Multivitamin, Close Up Ever Fresh, Lux Toilet Soap, Clinic Plus Shampoo.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"10\"><li>&nbsp;BARC- Top 5 advertisers of week 37th&nbsp; (12th-18th Sep): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Godrej Consumer Products, Procter &amp; Gamble.<\/li><\/ol>\n\n\n\n<ol start=\"11\"><li>According to BARC weekly data, the following were the top 5 free and pay-TV channels in the week 37th&nbsp; (12th-18th Sep)-&nbsp;<\/li><\/ol>\n\n\n\n<ul><li>Pay\u2013&nbsp; Star Plus, Sun TV, Star Maa, Sony SAB, Zee TV<\/li><li>Free\u2013 Star Utsav, Zee Anmol, Dangal, Sony Pal, Colors Rishtey<\/li><\/ul>\n\n\n\n<p>Stay tuned for the weekly update of top media ad news headlines.<\/p>\n\n\n\n<p>Also, share on social media to keep your contacts updated.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>AltBalaji has entered into a partnership with Roposo, in order to leverage and strengthen each other\u2019s presence in Tier 2, 3 cities. With this association, AltBalaji will be tapping the&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":17553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[869,2283],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/09\/top-headlines-news-themem-background_1017-14199-3.png?fit=626%2C455&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17552"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17552"}],"version-history":[{"count":5,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17552\/revisions"}],"predecessor-version":[{"id":20242,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17552\/revisions\/20242"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17553"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17552"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17552"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17552"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}