{"id":17536,"date":"2020-09-14T11:09:39","date_gmt":"2020-09-14T05:39:39","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17536"},"modified":"2020-09-14T12:07:57","modified_gmt":"2020-09-14T06:37:57","slug":"headlines-top-media-ad-news-in-india-for-the-week-7th-14th-sep","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-7th-14th-sep\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (7th- 14th Sep)"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>1. The Ad insertions on TV grew by 18% and 35% on Digital during August compared to January 2020- TAM Adex.<\/p>\n\n\n\n<p>2. Dentsu Marketing Cloud (DMC) has unveiled a new report &#8211; \u201c Now streaming: The Indian Youth OTT Story\u201d which shows the insights of OTT content and gaming habits of Gen Z in India.&nbsp;<\/p>\n\n\n\n<p>A few highlights:&nbsp;<\/p>\n\n\n\n<ul><li>49% of India\u2019s youth speed 2-3 hours a day binge-watching.&nbsp;<\/li><li>4 hours is the average time spent watching OTT content in a day by Genz and Millenials&nbsp;<\/li><li>On average, people signed on to 3 new OTT platforms during the lockdown.&nbsp;<\/li><li>65% of millennials and Gen Z prefer video content on OTT platforms over TV.&nbsp;<\/li><\/ul>\n\n\n\n<p>3.. The overall advertising volume witnessed a growth of over 10% in July-August of 2020 when compared to the same period last year. Tv showed the highest growth with an 11% rise in ad volumes in the same period.&nbsp;<\/p>\n\n\n\n<p>4. Dailyhunt officially launched its short-video app \u201cJosh\u201d. The platform has already garnered over 50 million downloads with 1 billion videos being watched on a daily basis on the platform.&nbsp;<\/p>\n\n\n\n<p>5. POKKT to roll out the Influencer marketing platform &#8211; CastingAsia in India. The platform is already one of the largest influencers and creators networks in Asia.&nbsp;<\/p>\n\n\n\n<p>6. WATConsult has released a new issue of WATPapers- \u201cOnline Gaming During COVID-19 Pandemic\u201d, according to which 70% of the gamers feel that the time they spend gaming online has increased as compared to the pre-lockdown period.\u00a0<\/p>\n\n\n\n<p>7. Fever FM maintained its top spot in Mumbai and Delhi, while Radio City and Radio Mirchi continued to lead in Bangalore and Kolkata respectively in the 30th week- RAM radio ratings.<\/p>\n\n\n\n<p>8.\u00a0 Top 5 advertisers in Hindi Music channels, week 35th\u00a0 (29th Aug-4th Sep): Facebook, Whatsapp, Disney+Hotstar, Clean and dry intimate wash, Jawa Motorcycles.\u00a0\u00a0<\/p>\n\n\n\n<p>9. BARC- Top 5 advertisers of week 35th\u00a0 (29th Aug-4th Sep): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, Brooke Bond Lipton India, Godrej Consumer Products, Procter &amp; Gamble.\u00a0<\/p>\n\n\n\n<p>10. According to BARC weekly data, the following were the top 5 free and pay-TV channels in the week 35th\u00a0 (29th Aug-4th Sep)-\u00a0<\/p>\n\n\n\n<ul><li>Pay\u2013&nbsp; Star Plus, Sun TV, Star Maa, Zee TV, Sony SAB<\/li><li>Free\u2013 Star Utsav, Zee Anmol, Dangal, Sony Pal, Colors Rishtey<\/li><\/ul>\n\n\n\n<p>Stay tuned for the weekly update of top media ad news headlines.<\/p>\n\n\n\n<p>Also, share on social media to keep your contacts updated.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. The Ad insertions on TV grew by 18% and 35% on Digital during August compared to January 2020- TAM Adex. 2. Dentsu Marketing Cloud (DMC) has unveiled a new&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":17537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[869,2283],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/09\/top-headlines-news-themem-background_1017-14199-1.png?fit=626%2C455&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17536"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17536"}],"version-history":[{"count":6,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17536\/revisions"}],"predecessor-version":[{"id":17545,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17536\/revisions\/17545"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17537"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}