{"id":17510,"date":"2020-09-07T12:12:08","date_gmt":"2020-09-07T06:42:08","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17510"},"modified":"2020-09-07T12:12:35","modified_gmt":"2020-09-07T06:42:35","slug":"headlines-top-media-ad-news-in-india-for-the-week-31st-aug-7th-sep","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-31st-aug-7th-sep\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (31st Aug- 7th Sep)"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>1.&nbsp; MoEngage and Apptopia released a new report \u201cGlobal Mobile Consumer Trends Report 2020\u201d, which tracks the movements in Q2 vs Q1 2020. A few highlights:&nbsp;<\/p>\n\n\n\n<ul><li>Dating apps saw a whooping 398% jump in DAU in India&nbsp;<\/li><li>Fitness apps saw a 156% jump in downloads in India, accounting for over 58 Mn active users.&nbsp;<\/li><li>Edtech apps saw an increase in DAU by 22% and downloads by 34%.&nbsp;<\/li><li>Ecommerce apps witnessed a decline of -1.4% in downloads and -14% in DAU.&nbsp;<\/li><\/ul>\n\n\n\n<p>2.&nbsp; Fever FM maintained its top spot in Mumbai and Delhi, while Radio City and Radio Mirchi continued to lead in Bangalore and Kolkata respectively in the 26-29th week- RAM radio ratings.<\/p>\n\n\n\n<p>3. Republic Bharat has become the No 1 Hindi News channel with a 19.53% market share in the 34th week- BARC&nbsp;<\/p>\n\n\n\n<p>4. Inmobi unveiled new research data on&nbsp; \u201cUnderstanding the festive journey in the new normal\u201d. The research study discusses the shopping sentiments of Indian consumers this festive season to help marketers in fine-tuning their marketing strategies.&nbsp;<\/p>\n\n\n\n<p>5. TV advertising witnessed a growth of 11% in July-August this year compared to the same duration last year- Adex India.&nbsp;<\/p>\n\n\n\n<p>6. Momspresso with Qoruz has released a report \u201cTop 100 Mom social media influencers of India\u201d which is a data-driven ranking of top mom influencers on Instagram.&nbsp;<\/p>\n\n\n\n<p>7. Top 5 English advertisers in English News (week- 34th, 22nd- 28th Aug)-&nbsp; Kia Sonet, Thyrocare, BMW Car, Dell technologies, Sharda University<\/p>\n\n\n\n<p>8. BARC- Top 5 advertisers of 34th week (22nd &#8211; 28th Aug): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Brooke Bond Lipton India, Godrej Consumer Products,&nbsp;<\/p>\n\n\n\n<p>9. According to BARC weekly data, following were the top 5 free and pay-TV channels in the 34th week (22nd-28th Aug)-&nbsp;<\/p>\n\n\n\n<p>Pay\u2013&nbsp; Sun TV, Star Plus, Star Maa, Sony SAB, Zee Telugu.<\/p>\n\n\n\n<p>Free\u2013 Star Utsav, Zee Anmol, Dangal, Sony Pal, Colors Rishtey<\/p>\n\n\n\n<p>Stay tuned for the weekly update of top media ad news headlines.<\/p>\n\n\n\n<p>Also, share on social media to keep your contacts updated.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1.&nbsp; MoEngage and Apptopia released a new report \u201cGlobal Mobile Consumer Trends Report 2020\u201d, which tracks the movements in Q2 vs Q1 2020. A few highlights:&nbsp; Dating apps saw a&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":17511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283,869],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/09\/top-headlines-news-themem-background_1017-14199.png?fit=626%2C455&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17510"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17510"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17510\/revisions"}],"predecessor-version":[{"id":17513,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17510\/revisions\/17513"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17511"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}