{"id":17411,"date":"2020-08-24T13:56:24","date_gmt":"2020-08-24T08:26:24","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17411"},"modified":"2020-08-24T13:56:25","modified_gmt":"2020-08-24T08:26:25","slug":"headlines-top-media-ad-news-in-india-for-the-week-17th-24th-aug","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-17th-24th-aug\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (17th &#8211; 24th Aug)"},"content":{"rendered":"\n<p>1. Pitch Madison has launched its mid-year 2020 report. A few highlights:&nbsp;<\/p>\n\n\n\n<ul><li>Adex witnessed a drop of almost 39% in the first half of 2020.&nbsp;<\/li><li>Traditional media witnessed a de-growth of almost 40% in H1 2020.&nbsp;<\/li><li>Print and radio saw a dip of almost 80% and 90% respectively in Q2.&nbsp;<\/li><li>In terms of category growth, FMCG is moved up to 38% ad share compared to 33% share it had in 2019.&nbsp;<\/li><\/ul>\n\n\n\n<p>2. Game streaming and esports app, Loco, has witnessed a 6x growth in DAUs in the past month.<\/p>\n\n\n\n<p>3. Fever FM continued to top in Mumbai and Delhi, while Radio City was the most tuned-in station in Bangalore, and Radio Mirchi maintained its lead in Kolkata in the 24-27th week (RAM Radio Ratings)<\/p>\n\n\n\n<p>4. Unicommerce, e-commerce focused SAAS platform, has released a report \u201cE-commerce Trends Report 2020\u201d. The report sheds light on the trends related to e-commerce growth, region-wise consumer demand, and D2C trends and how it affects the industry in the post-COVID-19 world.&nbsp;<\/p>\n\n\n\n<p>5. According to a poll conducted by Media4growth, 67% of respondents agree that it\u2019s a good time to invest in outdoor properties, while 11% chose otherwise and the rest weren\u2019t sure.&nbsp;<\/p>\n\n\n\n<p>6. Top 5 Youtube ads of July (2020)- 1. #<a href=\"https:\/\/youtu.be\/-e8r7ZTfGJU\" rel=\"nofollow noopener\" target=\"_blank\">vivoX50Series<\/a> | Ultra Stable Videos powered by Gimbal Stabilization, 2. The Supercar of all Smartphones | <a href=\"https:\/\/youtu.be\/fsC-X0M2YzQ\" rel=\"nofollow noopener\" target=\"_blank\">OPPO Find X2 Pro Automobili Lamborghini Edition<\/a>, 3. <a href=\"https:\/\/youtu.be\/G-8s1uukt2Q\" rel=\"nofollow noopener\" target=\"_blank\">Camp Google 2020<\/a> | Let your kid make the most of this summer, 4. This is #MyNord | <a href=\"https:\/\/youtu.be\/d-dBGRwAeNA\" rel=\"nofollow noopener\" target=\"_blank\">OnePlus India<\/a>, 5. ROG Phone 3 | @CarryMinati | Defeat. Destruct. Dominate! | <a href=\"https:\/\/youtu.be\/lBs_rOzXBKU\" rel=\"nofollow noopener\" target=\"_blank\">ASUS India<\/a><\/p>\n\n\n\n<p>7. Top 5 advertisers in Malayalam News (7th-14th August): Elite Premium Elaichi Rusk, Dettol Antiseptic Liquid, Nissan Datsun Redi-Go, Byjus Learning App, Elite Dreams Choco Cup Cakes<\/p>\n\n\n\n<p>8. BARC- Top 5 advertisers of 32nd week (7th &#8211; 14th August): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Godrej Consumer Products, Procter &amp; Gamble.&nbsp;<\/p>\n\n\n\n<p>9. According to BARC weekly data following were the top 5 free and pay-TV channels in the 32nd week (1st-7th August)-&nbsp;<\/p>\n\n\n\n<ul><li>Pay\u2013\u00a0 Sun TV, Star Plus, Sony SAB,\u00a0 Star Maa, Zee Telugu.<\/li><li>Free\u2013 Star Utsav, Zee Anmol, Dangal, Sony Pal, Colors Rishtey<\/li><\/ul>\n\n\n\n<p>Stay tuned for the weekly update of top media ad news headlines.<\/p>\n\n\n\n<p>Also, share on social media to keep your contacts updated.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Pitch Madison has launched its mid-year 2020 report. A few highlights:&nbsp; Adex witnessed a drop of almost 39% in the first half of 2020.&nbsp; Traditional media witnessed a de-growth&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":17412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[869,2283],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/08\/top-headlines-news-themem-background_1017-14199.jpg?fit=626%2C455&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17411"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17411"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17411\/revisions"}],"predecessor-version":[{"id":17413,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17411\/revisions\/17413"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17412"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}