{"id":17391,"date":"2020-08-17T13:46:26","date_gmt":"2020-08-17T08:16:26","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17391"},"modified":"2020-08-17T13:46:27","modified_gmt":"2020-08-17T08:16:27","slug":"headlines-top-media-ad-news-in-india-for-the-week-10th-17th-aug","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-10th-17th-aug\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (10th-17th Aug)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. Fever FM maintained it\u2019s lead in Mumbai and Delhi, while Radio City tops in Bangalore and Radio Mirchi in Kolkata in week 23rd-26th (Ram Radio Ratings)&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. The movie genre on TV registered a growth of 49% in overall ad volumes in the first week of August while compared with the first week of June. The Hindi movie genre has topped in ad volumes with a 46% share in total ad volume in the same comparison period- TAM Adex<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. HiPi, the short video platform by Zee5 has finally launched in the market. The platform can be accessed on the Zee5 app, where content creators can upload a video of up to 90secs with audio and other filters and features.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. According to the experts- FMCG, which contributes almost 40% in Indian Adex, will focus more on TV and Digital advertising during this festive season.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. EY released a new report- Life in a pandemic which highlights some obvious and other not-so-obvious changes in consumer habits and behavior patterns that marketers must address.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">6. White Rivers Media launched \u2018101 Marketing Insights for a Post-pandemic World\u2019 which is collective learning of the top-ranking leaders on this pandemic and post-pandemic marketing world.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">7. Top 5 advertisers in GEC Malayalam (1st-7th August)-&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wipro Max Clean, Dettol Antiseptic Liquid, Comfort Germ Protect, Nestle Milkmaid, Boost<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">8. BARC- Top 5 advertisers of 31st week (1st-7th August): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Amazon Online India, Wipro LTD.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">9. According to BARC weekly data following were the top 5 free and pay-TV channels in the 30th week (1st-7th August)-&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pay\u2013&nbsp; Sun TV, Star Plus, Sony SAB,&nbsp; Star Maa, Zee Telugu.<\/li><li>Free\u2013 Zee Anmol, Star Utsav, Dangal, Colors Rishtey, Sony Pal.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Stay tuned for the weekly update of top media ad news headlines.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Also, share on social media to keep your contacts updated.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Fever FM maintained it\u2019s lead in Mumbai and Delhi, while Radio City tops in Bangalore and Radio Mirchi in Kolkata in week 23rd-26th (Ram Radio Ratings)&nbsp; 2. The movie&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":17392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[869,2283],"tags":[2354],"class_list":["post-17391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-quiz-and-news","category-top-media-headlines","tag-media-ad-news-of-the-week"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/08\/top-headlines-news-themem-background_1017-14199-2.png?fit=626%2C455&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17391","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17391"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17391\/revisions"}],"predecessor-version":[{"id":17393,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17391\/revisions\/17393"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17392"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17391"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17391"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}