<\/p>\n\n\n\n
1. Fever FM maintained it\u2019s lead in Mumbai and Delhi, while Radio City tops in Bangalore and Radio Mirchi in Kolkata in week 23rd-26th (Ram Radio Ratings) <\/p>\n\n\n\n
2. The movie genre on TV registered a growth of 49% in overall ad volumes in the first week of August while compared with the first week of June. The Hindi movie genre has topped in ad volumes with a 46% share in total ad volume in the same comparison period- TAM Adex<\/p>\n\n\n\n
3. HiPi, the short video platform by Zee5 has finally launched in the market. The platform can be accessed on the Zee5 app, where content creators can upload a video of up to 90secs with audio and other filters and features. <\/p>\n\n\n\n
4. According to the experts- FMCG, which contributes almost 40% in Indian Adex, will focus more on TV and Digital advertising during this festive season. <\/p>\n\n\n\n
5. EY released a new report- Life in a pandemic which highlights some obvious and other not-so-obvious changes in consumer habits and behavior patterns that marketers must address. <\/p>\n\n\n\n
6. White Rivers Media launched \u2018101 Marketing Insights for a Post-pandemic World\u2019 which is collective learning of the top-ranking leaders on this pandemic and post-pandemic marketing world. <\/p>\n\n\n\n
7. Top 5 advertisers in GEC Malayalam (1st-7th August)- <\/p>\n\n\n\n
Wipro Max Clean, Dettol Antiseptic Liquid, Comfort Germ Protect, Nestle Milkmaid, Boost<\/p>\n\n\n\n
8. BARC- Top 5 advertisers of 31st week (1st-7th August): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC Ltd, Amazon Online India, Wipro LTD. <\/p>\n\n\n\n
9. According to BARC weekly data following were the top 5 free and pay-TV channels in the 30th week (1st-7th August)- <\/p>\n\n\n\n
Stay tuned for the weekly update of top media ad news headlines.<\/p>\n\n\n\n
Also, share on social media to keep your contacts updated.<\/p>\n","protected":false},"excerpt":{"rendered":"
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