{"id":17327,"date":"2020-08-04T13:31:21","date_gmt":"2020-08-04T08:01:21","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17327"},"modified":"2022-04-21T15:29:54","modified_gmt":"2022-04-21T09:59:54","slug":"headlines-top-media-ad-news-in-india-for-the-week-28th-july-3rd-aug","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-28th-july-3rd-aug\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (28th July-3rd Aug)"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>1. Google has launched Ads Transparency Spotlight, a tool to offer more transparency to its users about the ads they see. Now Google display ad will have a new option \u201dAbout this ad\u201d which will show users the verified name of the advertiser.&nbsp;<\/p>\n\n\n\n<p>2.&nbsp; Inmobi released a new report \u201cAudience Insight Mobile Gaming, Asia Pacific\u201d. A few highlights-&nbsp;<\/p>\n\n\n\n<ul><li>India has witnessed an overall growth of almost 80% in the gaming app usage during April and May 2020.&nbsp;<\/li><li>Almost 40% of mobile game app users come under the age group of 45+.&nbsp;<\/li><li>Gaming is popular in south India with 34% of share followed by North India at 33%, West India 26%, and East India with 8%.<\/li><\/ul>\n\n\n\n<p>3. EORtV launches Video sharing Social media platform EORtOK &amp; gives users an opportunity to debut on their upcoming web series.<\/p>\n\n\n\n<p>4. Kantar released a new ICUBE report which mainly discusses the online video consumption in India. According to the report, SVOD (Subscription Video on Demand) has seen a jump of 82% in terms of users over the last year.&nbsp;<\/p>\n\n\n\n<p>5. The GEC genre registered a growth of overall 51% in total ad volumes in week 30 when compared to the week 23. Also in the GEC genre, Hindi GEC has garnered the highest share of 23% in total ad volumes- TAM Adex<\/p>\n\n\n\n<p>6. Fever FM continues to lead in Mumbai and Delhi, while Radio City tops in Bangalore and Radio Mirchi in Kolkata in week 21-22. (RAM Radio Ratings)<\/p>\n\n\n\n<p>7. Jio Savaan has launched a new book for brands and advertisers- \u201cConnecting From A Safe Distance: The Digital Audio Playbook For A New Reality\u201d. The audiobook talks about creating relevant and engaging digital audio advertising strategies for a new listener landscape.<\/p>\n\n\n\n<p>8.&nbsp; HT Media has acquired Mosaic Media Ventures that operates digital media properties VCCircle and Techcircle<\/p>\n\n\n\n<p>9. Top 10 Multi-Platform Properties in June in India (Desktop and Mobile)- Google Sites, Facebook, Times Internet Limited, Amazon Sites, Flipkart SItes, Bytedance Inc, Truecaller.com, Paytm.com, ZEE Digital, Reliance Jio digital services.<\/p>\n\n\n\n<p>10. Top 5 advertisers in terms of the number of spots (18th- 24th July)-&nbsp;<\/p>\n\n\n\n<ul><li>VICKS VAPORUB<\/li><li>AMAZON.IN<\/li><li>HORLICKS<\/li><li>DOVE CREAM BATHING BAR<\/li><li>GARNIER BLACK NATURALS<\/li><\/ul>\n\n\n\n<p>11. According to BARC weekly data following were the top 5 free and&nbsp; &nbsp; pay-TV channels in the 29th week (18th-24th July)-&nbsp;<\/p>\n\n\n\n<ul><li>Pay\u2013&nbsp; Sun TV, Star Plus, Sony Sab, Star Maa, Zee Telugu.&nbsp;<\/li><li>Free\u2013 Zee Anmol, Dangal, Star Utsav, Colors Rishtey, Sony Pal.<\/li><\/ul>\n\n\n\n<p>Stay tuned for the weekly update of top media ad news headlines.<\/p>\n\n\n\n<p>Also, share on social media to keep your contacts updated.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Google has launched Ads Transparency Spotlight, a tool to offer more transparency to its users about the ads they see. Now Google display ad will have a new option&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":17328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283,869],"tags":[2446,2418],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/08\/top-headlines-news-themem-background_1017-14199.png?fit=626%2C455&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17327"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17327"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17327\/revisions"}],"predecessor-version":[{"id":17331,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17327\/revisions\/17331"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17328"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}