{"id":17291,"date":"2022-07-28T11:21:00","date_gmt":"2022-07-28T05:51:00","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17291"},"modified":"2022-08-11T12:34:08","modified_gmt":"2022-08-11T07:04:08","slug":"case-study-how-ok-credit-drove-80k-app-installs-through-hotstar-advertising","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/case-study-how-ok-credit-drove-80k-app-installs-through-hotstar-advertising\/","title":{"rendered":"Case Study: How OK Credit Drove 80k+ App Installs Through Hotstar Advertising"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a2fad87d5b6d\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a2fad87d5b6d\"  type=\"checkbox\" id=\"item-6a2fad87d5b6d\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-ok-credit-drove-80k-app-installs-through-hotstar-advertising\/#Brand_Introduction\" title=\"Brand Introduction&nbsp;\">Brand Introduction&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-ok-credit-drove-80k-app-installs-through-hotstar-advertising\/#Campaign_Objective\" title=\"Campaign Objective&nbsp;\">Campaign Objective&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-ok-credit-drove-80k-app-installs-through-hotstar-advertising\/#Target_Audience\" title=\"Target Audience\">Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-ok-credit-drove-80k-app-installs-through-hotstar-advertising\/#Geography\" title=\"Geography&nbsp;\">Geography&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-ok-credit-drove-80k-app-installs-through-hotstar-advertising\/#Challenge\" title=\"Challenge&nbsp;\">Challenge&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-ok-credit-drove-80k-app-installs-through-hotstar-advertising\/#Approach\" title=\"Approach\">Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-ok-credit-drove-80k-app-installs-through-hotstar-advertising\/#Solution\" title=\"Solution&nbsp;\">Solution&nbsp;<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-ok-credit-drove-80k-app-installs-through-hotstar-advertising\/#Hotstar\" title=\"Hotstar\">Hotstar<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-ok-credit-drove-80k-app-installs-through-hotstar-advertising\/#Implementation\" title=\"Implementation&nbsp;\">Implementation&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-ok-credit-drove-80k-app-installs-through-hotstar-advertising\/#Campaign_Creatives\" title=\"Campaign Creatives\">Campaign Creatives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-ok-credit-drove-80k-app-installs-through-hotstar-advertising\/#Result\" title=\"Result&nbsp;\">Result&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Brand_Introduction\"><\/span><strong>Brand Introduction&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Founded in the year 2017, OK Credit is a mobile based app-solution for small and medium sized business owners to maintain and record their overall credit\/payment transactions on a daily basis, also known as their \u201cKhata Book\u201d or \u201cLedger Account Book\u201d&nbsp;<\/p>\n\n\n\n<p>The app also allows the merchants to send notifications to their customers for the payment reminder and receive notifications to the both end once done.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Objective\"><\/span><strong>Campaign Objective&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Achieve maximum number of App Installs for OK Credit&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_Audience\"><\/span><strong>Target Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Small and medium sized marchants\/retailers&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geography\"><\/span><strong>Geography&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>India&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenge\"><\/span><strong>Challenge&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>The main challenge of the campaign was to select the platform which has high reach among retailers and also suited for app installation campaigns.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Approach\"><\/span><strong>Approach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>To reach the target audience online we tabbed an entertainment platform which is popular among our target audience, and also frequently visited by them on a daily basis. To finetune the target audience, filters like age, gender, and Geo were used.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Solution\"><\/span><strong>Solution&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Based on our approach and objective of the campaign, following media platform was used-&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hotstar\"><\/span><strong>Hotstar<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Hotstar is one of the most popular video OTT platforms in India with a reach of almost 400 Mn, also it\u2019s one of the most visited platforms for day-to-day entertainment, especially when you can\u2019t tune in your TV all the time. One major attraction of Hotstar is cricket, which is one of the most popular and favoured topics of the majority of Indians.&nbsp;<\/p>\n\n\n\n<p>Due to the lack of time and flexibility of having a Television on the workplace, retailers and merchants often watch their favorite sport on Hotstar.&nbsp;<\/p>\n\n\n\n<p>Hence, the campaign was executed during the T20 match to gain more popularity and increase its app visibility.&nbsp;<\/p>\n\n\n\n<p>Hotstar also offers targeting filters like Age, Geo, and Gender which helped the brand reach out to their targeted customer more effectively.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Implementation\"><\/span><strong>Implementation&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Since the objective of the campaign was to secure maximum app installs, we ran an app install campaign on Hotstar.&nbsp;<\/p>\n\n\n\n<p><strong>A brief on App Install campaign-&nbsp;<\/strong><\/p>\n\n\n\n<p>App install campaigns are digital advertising campaigns that charge the advertiser only when someone installs the app. It is a performance-driven campaign where conversion is the main objective and hence, the payment method is dependent upon app installs and not how many people saw or clicked on the ad.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Creatives\"><\/span>Campaign Creatives<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are some of the exciting and captivating banner ads and video ads that OK Credit came up with- <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/07\/CC_1.png?resize=348%2C348&#038;ssl=1\" alt=\"\" class=\"wp-image-17293\" width=\"348\" height=\"348\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/CC_1.png?w=500&amp;ssl=1 500w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/CC_1.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/CC_1.png?resize=150%2C150&amp;ssl=1 150w\" sizes=\"(max-width: 348px) 100vw, 348px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/07\/01_Hotstar-Carousal-500x500-1-1.jpg?resize=351%2C351&#038;ssl=1\" alt=\"\" class=\"wp-image-17295\" width=\"351\" height=\"351\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/01_Hotstar-Carousal-500x500-1-1.jpg?w=1000&amp;ssl=1 1000w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/01_Hotstar-Carousal-500x500-1-1.jpg?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/01_Hotstar-Carousal-500x500-1-1.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/01_Hotstar-Carousal-500x500-1-1.jpg?resize=768%2C768&amp;ssl=1 768w\" sizes=\"(max-width: 351px) 100vw, 351px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"OkCredit - Ab Hoga Hisaab Bina Kisi Kitaab\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/mysjhLxHc4g?start=3&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Result\"><\/span><strong>Result&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>The brand got more 80,000 app installs and the exposure they were looking for. <\/li><\/ul>\n\n\n\n<p>Want a similar success story for your brand?  or do you have a story or case study that you want us to cover?  Write to us at Help@TheMediaAnt.com<\/p>\n\n\n\n<div>[formidable id=&#8221;2&#8243;]<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brand Introduction&nbsp; Founded in the year 2017, OK Credit is a mobile based app-solution for small and medium sized business owners to maintain and record their overall credit\/payment transactions on&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":17298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2111,2369],"tags":[882,1662],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-WEBDESK.png?fit=2000%2C1200&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17291"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17291"}],"version-history":[{"count":5,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17291\/revisions"}],"predecessor-version":[{"id":21445,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17291\/revisions\/21445"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17298"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}