{"id":17288,"date":"2020-07-27T09:28:28","date_gmt":"2020-07-27T03:58:28","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17288"},"modified":"2022-04-28T16:00:15","modified_gmt":"2022-04-28T10:30:15","slug":"headlines-top-media-ad-news-in-india-for-the-week-21st-27th-july","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-21st-27th-july\/","title":{"rendered":"Headlines: Top Media Ad News India Week starting 21\/7"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<ol><li>Omnicom Mediagroup has released a report \u201cCOVID- 19: The impact on Media Consumption of Indians\u201d. The report provides comprehensive insights into the evolving media consumption habits and the content formats that are driving high media consumption.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"2\"><li>Isobar India launched Isobar consulting, a consulting firm to help brands define their digital transformation strategies.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"3\"><li>WATConsult released a new report \u201cDigital, Diverse &amp; Multilingual India\u201d which maps out the digital content consumption patterns across local and regional languages.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"4\"><li>Kantar released insights on the impact of the ban of 59 Chinese apps on consumers\u2019 digital behaviour.&nbsp;<\/li><\/ol>\n\n\n\n<p>A few key findings:&nbsp;<\/p>\n\n\n\n<ul><li>Instagram and facebook saw an immediate increase in time spent on the platform of almost 35%.<\/li><li>Sharechat also witnessed a 2.5X increase in time spent.&nbsp;<\/li><li>Youtube, already the most popular social media platform, witnessed a 25% jump in time spent.&nbsp;<\/li><\/ul>\n\n\n\n<ol start=\"5\"><li>Fever FM is the top radio channel in Mumbai and Delhi, and Radio City and Radio Mirchi topped the charts in Bangalore and Kolkata respectively- RAM Radio Ratings for 19th-22nd Week.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"6\"><li>TAM AdEx released a new report, according to which- Newspaper advertising saw 3.2x jump in average ad volume per day in June over April. Also, 75% of the ads in April-June are in Hindi and English.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"7\"><li>Adquick, AdTech OOH company, has released its new programmatic DOOH software. The software can help the marketers plan and execute real-time DOOH campaigns.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"8\"><li>Top 3 Hindi and English news channels of 28th week (11th-17th July) in terms of the number of advertisers-&nbsp;<\/li><\/ol>\n\n\n\n<ul><li>Hindi- Aaj Tak, Zee News, ABP News<\/li><li>English- Times Now, India Today, Republic TV<\/li><\/ul>\n\n\n\n<ol start=\"9\"><li>BARC- Top 5 advertisers of 28th week (11th- 17th July): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, Godrej Consumer Products LTD, ITC Ltd, Bond Lipton India.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"10\"><li>According to BARC weekly data following were the top 5 free and&nbsp; &nbsp; pay-TV channels in the 28th week (11th-17th July)-&nbsp;<\/li><\/ol>\n\n\n\n<ul><li>Pay\u2013&nbsp; Sun TV, Star Plus, Sony Sab, Star Maa, Nick.<\/li><li>Free\u2013 Dangal, Star Utsav, Zee Anmol, Colors Rishtey, Sony Pal.<\/li><\/ul>\n\n\n\n<p>Stay tuned for the weekly update of top media ad news headlines. <\/p>\n\n\n\n<p>Also, share on social media to keep your contacts updated. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Omnicom Mediagroup has released a report \u201cCOVID- 19: The impact on Media Consumption of Indians\u201d. The report provides comprehensive insights into the evolving media consumption habits and the content formats&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":17289,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2283,869],"tags":[2747,879,2746],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/news.png?fit=626%2C455&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17288"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17288"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17288\/revisions"}],"predecessor-version":[{"id":20240,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17288\/revisions\/20240"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17289"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}