{"id":17257,"date":"2020-07-16T09:26:55","date_gmt":"2020-07-16T03:56:55","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17257"},"modified":"2022-04-28T17:31:07","modified_gmt":"2022-04-28T12:01:07","slug":"how-a-post-evaluation-report-can-help-brands-optimize-their-tv-campaigns-a-case-study","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/how-a-post-evaluation-report-can-help-brands-optimize-their-tv-campaigns-a-case-study\/","title":{"rendered":"Post-evaluation report can help TV campaigns- A Case Study"},"content":{"rendered":"\n<p>Reporting is for digital advertising only and not for television advertising. If you have believed this for a long time, you are here for a pleasant surprise.  Here&#8217;s a snapshot of how a post-evaluation report can help brands understand their TV campaigns.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"648\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/07\/Picture9-1024x896.png?resize=740%2C648&#038;ssl=1\" alt=\"Television advertising post evaluation report\" class=\"wp-image-17258\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/Picture9.png?resize=1024%2C896&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/Picture9.png?resize=300%2C263&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/Picture9.png?resize=768%2C672&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/Picture9.png?w=1244&amp;ssl=1 1244w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"262\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/07\/Picture10-1024x362.png?resize=740%2C262&#038;ssl=1\" alt=\"How to do a post evaluation for a TV ad campaign?\" class=\"wp-image-17259\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/Picture10.png?resize=1024%2C362&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/Picture10.png?resize=300%2C106&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/Picture10.png?resize=768%2C271&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/Picture10.png?w=1242&amp;ssl=1 1242w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"683\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/07\/Picture14-1024x945.png?resize=740%2C683&#038;ssl=1\" alt=\"\" class=\"wp-image-17266\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/Picture14.png?resize=1024%2C945&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/Picture14.png?resize=300%2C277&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/Picture14.png?resize=768%2C709&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/Picture14.png?w=1241&amp;ssl=1 1241w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"308\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/07\/Picture15-1024x426.png?resize=740%2C308&#038;ssl=1\" alt=\"\" class=\"wp-image-17267\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/Picture15.png?resize=1024%2C426&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/Picture15.png?resize=300%2C125&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/Picture15.png?resize=768%2C319&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/Picture15.png?w=1241&amp;ssl=1 1241w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Reporting is for digital advertising only and not for television advertising. If you have believed this for a long time, you are here for a pleasant surprise. Here&#8217;s a snapshot&#8230;<\/p>\n","protected":false},"author":34,"featured_media":17261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2120,2111,2383,2385],"tags":[882,160,396],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/meeting-office-workers-table-looking-presentation-with-diagrams-tv_78826-2721.jpg?fit=626%2C417&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17257"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17257"}],"version-history":[{"count":5,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17257\/revisions"}],"predecessor-version":[{"id":20281,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17257\/revisions\/20281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17261"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}