{"id":17242,"date":"2020-07-14T10:55:04","date_gmt":"2020-07-14T05:25:04","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17242"},"modified":"2020-07-14T10:55:13","modified_gmt":"2020-07-14T05:25:13","slug":"media-trivia-television-advertising-during-lockdown-apr-jun-2020","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/media-trivia-television-advertising-during-lockdown-apr-jun-2020\/","title":{"rendered":"Media Trivia: Television Advertising during Lockdown (Apr-Jun 2020)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Lockdown brought a lot of activities to a halt including new content generation for television and OTTs. This, however, didn\u2019t deter the audience from enjoying these two media. 80s and 90s were back. While the roads were deserted, people were glued to their television sets to watch Ramayan and Mahabharat. But as advertisers, the question is: <strong>what was the lockdown\u2019s impact on television advertising?<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Now that lockdown seems to be staying here for some more time, we need to track it more closely. Hence, we have created this interesting quiz based on the latest TAM reports on TV advertising during Apr-Jun 2020.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\t\t\r\n\t\t\t\r\n\r\n\t\t<style>\r\n\t\t\t#fca_qc_quiz_17227.fca_qc_quiz p:not( .fca_qc_back_response ):not( #fca_qc_question_right_or_wrong ):not( .fca_qc_question_response_correct_answer ):not( .fca_qc_question_response_response ):not( .fca_qc_question_response_hint ):not( .fca_qc_question_response_item p ),\r\n\t\t\t#fca_qc_quiz_17227.fca_qc_quiz a:not( .fca_qc_share_link ),\r\n\t\t\t#fca_qc_quiz_17227.fca_qc_quiz div:not( .correct-answer ):not( .wrong-answer ){\r\n\t\t\t\tcolor: #151515;\r\n\t\t\t}\r\n\r\n\t\t\t#fca_qc_quiz_17227.fca_qc_quiz div.fca-qc-back.correct-answer,\r\n\t\t\t#fca_qc_quiz_17227.fca_qc_quiz div.fca_qc_question_response_item.correct-answer {\r\n\t\t\t\tbackground-color: #abdc8c;\r\n\t\t\t}\r\n\r\n\t\t\t#fca_qc_quiz_17227.fca_qc_quiz div.fca-qc-back.wrong-answer,\r\n\t\t\t#fca_qc_quiz_17227.fca_qc_quiz div.fca_qc_question_response_item.wrong-answer {\r\n\t\t\t\tbackground-color: #f57484;\r\n\t\t\t}\r\n\r\n\t\t\t#fca_qc_quiz_17227.fca_qc_quiz div.fca_qc_question_response_item p {\r\n\t\t\t\tcolor: #151515;\r\n\t\t\t}\r\n\r\n\t\t\t#fca_qc_quiz_17227.fca_qc_quiz{\r\n\t\t\t\tborder: #151515 0px solid;\r\n\t\t\t\tborder-radius: 0pxpx;\r\n\t\t\t}\r\n\r\n\t\t\t#fca_qc_quiz_17227.fca_qc_quiz button.fca_qc_next_question {\r\n\t\t\t\tcolor: #151515;\r\n\t\t\t\tborder: #151515 2px solid;\r\n\t\t\t\tbackground-color:  transparent;\r\n\t\t\t}\r\n\r\n\t\t\t#fca_qc_quiz_17227.fca_qc_quiz button.fca_qc_next_question:hover {\r\n\t\t\t\tbackground-color: #FFFFFF;\r\n\t\t\t}\r\n\r\n\t\t\t#fca_qc_quiz_17227.fca_qc_quiz button.fca_qc_button {\r\n\t\t\t\tbackground-color: #58afa2;\r\n\t\t\t\tbox-shadow: 0 2px 0 0 #3c7d73;\r\n\t\t\t\tcolor: #FFFFFF;\r\n\t\t\t}\r\n\r\n\t\t\t#fca_qc_quiz_17227.fca_qc_quiz button.fca_qc_button:hover {\r\n\t\t\t\tbackground-color: #3c7d73;\r\n\t\t\t}\r\n\t\t\t\r\n\t\t\t#fca_qc_quiz_17227.fca_qc_quiz div.fca_qc_answer_div {\r\n\t\t\t\tbackground-color: #6d6d6d;\r\n\t\t\t\tborder: #6d6d6d 0px solid;\r\n\t\t\t}\r\n\r\n\t\t\t#fca_qc_quiz_17227.fca_qc_quiz div.fca_qc_answer_div:hover,\r\n\t\t\t#fca_qc_quiz_17227.fca_qc_quiz div.fca_qc_answer_div.fakehover,\r\n\t\t\t#fca_qc_quiz_17227.fca_qc_quiz div.fca_qc_answer_div:active {\r\n\t\t\t\tbackground-color: #6868ac;\r\n\t\t\t}\r\n\r\n\t\t\t#fca_qc_quiz_17227.fca_qc_quiz span.fca_qc_answer_span {\r\n\t\t\t\tcolor: #ffffff;\r\n\t\t\t}\r\n\r\n\t\t\t\t\t<\/style>\r\n\t\t\t\r\n\t\t<div class='fca_qc_quiz' id='fca_qc_quiz_17227'>\r\n\t\t\t<span class='fca_qc_mobile_check'><\/span>\r\n\t\t\t\t\t\t<p class='fca_qc_quiz_title'><\/p>\r\n\t\t\t<div class='fca_qc_quiz_description'><\/div>\r\n\t\t\t<img decoding=\"async\" class=\"fca_qc_quiz_description_img\" src=\"\" alt=\"\" title=\"\">\r\n\t\t\t<button type='button' class='fca_qc_button fca_qc_start_button'>Start Quiz<\/button>\r\n\t\t\t\t\t\t\r\n\t\t\t<div class='flip-container fca_qc_quiz_div' style='display: none;'>\r\n\r\n\t\t\t\t\t\t\t\t<div class='fca-qc-flipper'>\r\n\t\t\t\t\t<div class='fca-qc-front' id='fca_qc_answer_container'><p id='fca_qc_question'>Question<\/p><img decoding=\"async\" class=\"fca_qc_quiz_question_img\" src=\"\" alt=\"\" title=\"\"><div class='fca_qc_answer_div' data-question='1'><img decoding=\"async\" class=\"fca_qc_quiz_answer_img\" src=\"\" alt=\"\" title=\"\"><span class='fca_qc_answer_span'><\/span><\/div><div class='fca_qc_answer_div' data-question='2'><img decoding=\"async\" class=\"fca_qc_quiz_answer_img\" src=\"\" alt=\"\" title=\"\"><span class='fca_qc_answer_span'><\/span><\/div><div class='fca_qc_answer_div' data-question='3'><img decoding=\"async\" class=\"fca_qc_quiz_answer_img\" src=\"\" alt=\"\" title=\"\"><span class='fca_qc_answer_span'><\/span><\/div><div class='fca_qc_answer_div' data-question='4'><img decoding=\"async\" class=\"fca_qc_quiz_answer_img\" src=\"\" alt=\"\" title=\"\"><span class='fca_qc_answer_span'><\/span><\/div><\/div> \r\n\t\t\t\t\t<div class='fca-qc-back' id='fca_qc_back_container'><p style='color: #000' id='fca_qc_question_right_or_wrong'><\/p><img decoding=\"async\" class=\"fca_qc_quiz_question_img\" src=\"\" alt=\"\" title=\"\"><span style='color: #000' id='fca_qc_question_back'><\/span><p style='color: #000' id='fca_qc_back_response_p' class='fca_qc_back_response'>Your answer: <span id='fca_qc_your_answer'><\/span><\/p><p style='color: #000' id='fca_qc_correct_answer_p' class='fca_qc_back_response'>Correct answer: <span id='fca_qc_correct_answer'><\/span><\/p><p style='color: #000' id='fca_qc_hint_p' class='fca_qc_back_response'><\/p><button type='button' class='fca_qc_next_question'>Next<\/button><\/div> \r\n\t\t\t\t\t\r\n\t\t\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class='fca_qc_wait_container' style='display:none;'><p>Please wait..<\/p><span class='fca_qc_spin'>\u21ba<\/span><\/div> \r\n\t\t\t\r\n\t\t\t<div class='fca_qc_score_container' style='display:none;'><div class='fca_qc_score_text'>You got {{SCORE_CORRECT}} out of {{SCORE_TOTAL}} <\/div><div class='fca_qc_score_time'><\/div><div class='fca_qc_score_title'><\/div><img decoding=\"async\" class=\"fca_qc_score_img\" src=\"\" alt=\"\" title=\"\"><div class='fca_qc_score_desc'><\/div><\/div> \r\n\t\t\t\r\n\t\t\t<div class='fca_qc_quiz_footer' style='display: none;'>\r\n\t\t\t\t<span class='fca_qc_question_count'><\/span>\t\t\r\n\t\t\t<\/div>\r\n\t\t\t\t\t\t\r\n\t\t\t<div class='fca_qc_your_answer_container' style='display:none;'><p class='fca_qc_your_answers_text'>Your Answers<\/p><div class='fca_qc_insert_response_above'><\/div><\/div> \r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\t\t\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lockdown brought a lot of activities to a halt including new content generation for television and OTTs. This, however, didn\u2019t deter the audience from enjoying these two media. 80s and&#8230;<\/p>\n","protected":false},"author":34,"featured_media":17243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[870,869],"tags":[882,160,404,2365],"class_list":["post-17242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trivia","category-media-quiz-and-news","tag-show-at-top","tag-television-advertising","tag-tv-advertising","tag-tv-advertising-during-lockdown"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/people-holding-retro-television-each-other_53876-24912.jpg?fit=626%2C441&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17242"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17242\/revisions"}],"predecessor-version":[{"id":17244,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17242\/revisions\/17244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17243"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}