{"id":17228,"date":"2020-07-13T13:10:09","date_gmt":"2020-07-13T07:40:09","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17228"},"modified":"2020-07-13T13:11:18","modified_gmt":"2020-07-13T07:41:18","slug":"headlines-top-media-ad-news-in-india-for-the-week-6th-13th-july","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-6th-13th-july\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (6th- 13th July)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1. GroupM\u2019s Kinetic Worldwide has announced a launch of their OOH planning tool- IOM (India On Move). The tool will help in understanding the audience traffic pattern to implement better targeting and minimizing the spillover.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. MX Player has launched an alternative to Tik-Tok in India- \u201cTakaTak\u201d.The app enables the users to create and browse short-form video apps.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. TV Advertising volume is close to touching normalcy, witnessing the least decline of 6.45% in June when compared to the same period last year. April and May saw a significant dip in ad duration of about 47% and 41.6% respectively (in comparison with the same period last year)- TAM AdEx<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. Zee5 to launch its own self- serve platform that will be based on a first-price unified auction model for programmatic buying.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. Gaana has launched Hotshots, a platform where content creators can create and share short formatted videos and stories.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">6. The share of GEC (General entertainment channel) in the total viewership has gone up from 43% to 48% from week 22 to week 26. Also, the total TV viewership recorded a jump of almost 15% in comparison to the pre-covid time- BARC India and Nielsen Report.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">7. Top 10 ads on Youtube in India in June- 60X Super Zoom Super Speed |<a href=\"https:\/\/youtu.be\/z40VAMYVCPU\" rel=\"nofollow noopener\" target=\"_blank\"> realme India<\/a>, #HyperTaskersWelcome | <a href=\"https:\/\/youtu.be\/FQ2OcXtaGbA\" rel=\"nofollow noopener\" target=\"_blank\">OnePlus India<\/a>, Awesome Design | <a href=\"https:\/\/youtu.be\/mx8da8yvVTU\" rel=\"nofollow noopener\" target=\"_blank\">Samsung India<\/a>, Float | <a href=\"https:\/\/youtu.be\/imdquN6Ricg\" rel=\"nofollow noopener\" target=\"_blank\">Apple India<\/a>, Raahi #PrideFromHome |<a href=\"https:\/\/youtu.be\/h6ENMyXWrcE\" rel=\"nofollow noopener\" target=\"_blank\"> Tinder India<\/a>, Padhai Hamari Jaari hai | <a href=\"https:\/\/youtu.be\/VjfBFjhs6Uk\" rel=\"nofollow noopener\" target=\"_blank\">Aakash Institute<\/a>, Goodknight Gold Flash | Tamil <a href=\"https:\/\/youtu.be\/zNqorqJMWZI\" rel=\"nofollow noopener\" target=\"_blank\">GoodKnight<\/a>, Taking extra care to keep you safe | <a href=\"https:\/\/youtu.be\/M7PJZU_Ue20\" rel=\"nofollow noopener\" target=\"_blank\">Ola<\/a>, Happy Father&#8217;s Day 2020 | <a href=\"https:\/\/youtu.be\/ykf8YTYC8BY\" rel=\"nofollow noopener\" target=\"_blank\">Tata Motors<\/a>,&nbsp; Handwash Hindi |<a href=\"https:\/\/youtu.be\/HHMa1dzhli0\" rel=\"nofollow noopener\" target=\"_blank\"> Lifebuoy India<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">8. BARC- Top advertisers of 26th week (27th June- 3rd July): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, Brooke Bond Lipton India, Godrej Consumer Products LTD, ITC LTD.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">9. According to BARC weekly data following were the top 5 free and pay-TV channels in the&nbsp; 26th week (27th June- 3rd July)-<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pay\u2013&nbsp; Sun TV, Star Plus, Sony Sab, Star Maa, Nick.<\/li><li>Free\u2013 Dangal, Star Utsav, Colors Rishtey, Zee Anmol, Sony Pal.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Stay tuned for the weekly update of top media ad news headlines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. GroupM\u2019s Kinetic Worldwide has announced a launch of their OOH planning tool- IOM (India On Move). The tool will help in understanding the audience traffic pattern to implement better&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":17229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[869,2283],"tags":[],"class_list":["post-17228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media-quiz-and-news","category-top-media-headlines"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/top-headlines-news-themem-background_1017-14199.jpg?fit=626%2C455&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17228","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17228"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17228\/revisions"}],"predecessor-version":[{"id":17231,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17228\/revisions\/17231"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17229"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17228"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17228"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17228"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}