{"id":17148,"date":"2020-06-29T15:12:05","date_gmt":"2020-06-29T09:42:05","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17148"},"modified":"2020-07-21T16:44:09","modified_gmt":"2020-07-21T11:14:09","slug":"how-jigsaw-used-digital-and-hyperlocal-advertising-to-to-boost-their-analytics-course-registrations","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/how-jigsaw-used-digital-and-hyperlocal-advertising-to-to-boost-their-analytics-course-registrations\/","title":{"rendered":"How Jigsaw used Digital and Hyperlocal advertising to to boost their analytics course registrations"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a07cc507bd97\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a07cc507bd97\"  type=\"checkbox\" id=\"item-6a07cc507bd97\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/how-jigsaw-used-digital-and-hyperlocal-advertising-to-to-boost-their-analytics-course-registrations\/#About\" title=\"About&nbsp;\">About&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/how-jigsaw-used-digital-and-hyperlocal-advertising-to-to-boost-their-analytics-course-registrations\/#Objective\" title=\"Objective\">Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/how-jigsaw-used-digital-and-hyperlocal-advertising-to-to-boost-their-analytics-course-registrations\/#Target_Audience\" title=\"Target Audience&nbsp;\">Target Audience&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/how-jigsaw-used-digital-and-hyperlocal-advertising-to-to-boost-their-analytics-course-registrations\/#Geography\" title=\"Geography\">Geography<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/how-jigsaw-used-digital-and-hyperlocal-advertising-to-to-boost-their-analytics-course-registrations\/#Challenge\" title=\"Challenge\">Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/how-jigsaw-used-digital-and-hyperlocal-advertising-to-to-boost-their-analytics-course-registrations\/#Approach\" title=\"Approach\">Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/how-jigsaw-used-digital-and-hyperlocal-advertising-to-to-boost-their-analytics-course-registrations\/#Solution\" title=\"Solution\">Solution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/how-jigsaw-used-digital-and-hyperlocal-advertising-to-to-boost-their-analytics-course-registrations\/#Campaign_Execution\" title=\"Campaign Execution\">Campaign Execution<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/how-jigsaw-used-digital-and-hyperlocal-advertising-to-to-boost-their-analytics-course-registrations\/#Campaign_Outcome\" title=\"Campaign Outcome:\">Campaign Outcome:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"About\"><\/span>About&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Jigsaw Academy is an online academy for learning analytics and data based courses. Jigsaw provides various certifications in big data and data science and other data related courses which are highly preferred for the professionals of the same domain. It\u2019s also considered as the number one data science institute in India.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Objective\"><\/span>Objective<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Increase the number of registrations for their analytics course<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_Audience\"><\/span>Target Audience&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Young working professionals&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geography\"><\/span>Geography<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Bangalore<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenge\"><\/span>Challenge<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>To identify advertising platforms that are most effective for targeting young working professionals.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Approach\"><\/span>Approach<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Both online and offline media was selected. To reach the target audience online, platforms popular among youth. To finetune the targeting, filters like age, gender and interests were used. To target the audience offline, places most frequented by the working professionals were identified. For example, Tech Parks, Airports etc.&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Solution\"><\/span>Solution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The challenge of the campaign was to reach out to the target audience i.e working professionals who are interested in data analytics and are open to do online courses and certifications. Thus the approach required a niche targeting. Based on our&nbsp; experience and past campaign performance, the following platforms were suggested:<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"444\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/06\/Picture1-1-1024x614.png?resize=740%2C444&#038;ssl=1\" alt=\"\" data-id=\"17149\" data-full-url=\"https:\/\/blog.themediaant.com\/wp-content\/uploads\/2020\/06\/Picture1-1.png\" data-link=\"https:\/\/blog.themediaant.com\/?attachment_id=17149\" class=\"wp-image-17149\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/06\/Picture1-1.png?resize=1024%2C614&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/06\/Picture1-1.png?resize=300%2C180&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/06\/Picture1-1.png?resize=768%2C461&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/06\/Picture1-1.png?w=1044&amp;ssl=1 1044w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/li><\/ul><\/figure>\n\n\n\n<ol><li><strong><a href=\"https:\/\/www.themediaant.com\/digital\/hotstar-app-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Hotstar<\/a><\/strong>: Hotstar is one of the top OTT streaming platforms in India with over 300 million monthly active users, and the most popular source of entertainment platform among working professionals. Hotstar offers advanced targeting options like age, gender, and category interest like data analytics, hence, it helped the brand generating awareness and website traffic for the course among the relevant group.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"2\"><li><strong><a href=\"https:\/\/www.themediaant.com\/digital\/saavn-app-advertising\" target=\"_blank\" rel=\"noreferrer noopener\">Jio Saavn<\/a>:<\/strong> Working professionals have a high affinity towards audio streaming platforms because music helps people stay focused and calm amidst their workload and Savaan is one of the top audio streaming platforms in India. It also provides targeting options like Geography and Age which help the brand reach out to its audience more effectively.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"3\"><li><strong><a href=\"https:\/\/www.themediaant.com\/radio\" target=\"_blank\" rel=\"noreferrer noopener\">Radio<\/a><\/strong>: Radio is one of the best media platforms for city-wide targeting and to target the working professionals because a majority of the working population listen to the radio while commuting to their workplaces. Hence, radio was used for increasing brand awareness.&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"4\"><li><strong><a href=\"https:\/\/www.themediaant.com\/nontraditional?categories=Work%20and%20Education%3EIT%20Parks\" target=\"_blank\" rel=\"noreferrer noopener\">Tech Park Advertising<\/a>:<\/strong>&nbsp; IT parks are the best place to communicate the benefits and best deals on the data science and analytics course to the working professionals.&nbsp;&nbsp;<\/li><\/ol>\n\n\n\n<ol start=\"5\"><li><strong>Newspaper stickers at the Airport:&nbsp;<\/strong> Working professionals come under a premium audience and airport is one of the best ways to target a premium audience. Hence, advertising in airport newspapers as stickers helped the brand reach out to its audience directly, also with a high engagement rate.&nbsp;<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Execution\"><\/span>Campaign Execution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here\u2019s are some of the informative and engaging images that Jigsaw came up with for the campaign execution: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/07\/Picture1-2.png?resize=384%2C222&#038;ssl=1\" alt=\"\" class=\"wp-image-17283\" width=\"384\" height=\"222\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/Picture1-2.png?w=581&amp;ssl=1 581w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/07\/Picture1-2.png?resize=300%2C173&amp;ssl=1 300w\" sizes=\"(max-width: 384px) 100vw, 384px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"274\" height=\"283\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/07\/Picture2-2.png?resize=274%2C283&#038;ssl=1\" alt=\"\" class=\"wp-image-17282\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Outcome\"><\/span>Campaign Outcome:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>More than 80 registrations for the course in a single week.<\/li><\/ul>\n\n\n\n<p>Want a similar success story for your brand? Write to us at Help@TheMediaAnt.com<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About&nbsp; Jigsaw Academy is an online academy for learning analytics and data based courses. Jigsaw provides various certifications in big data and data science and other data related courses which&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":17152,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2111,2334],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/06\/Copy-of-Copy-of-Copy-of-Copy-of-WEBDESK.png?fit=2000%2C1200&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17148"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17148"}],"version-history":[{"count":3,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17148\/revisions"}],"predecessor-version":[{"id":17284,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17148\/revisions\/17284"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17152"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17148"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17148"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}