{"id":17141,"date":"2020-06-29T10:05:17","date_gmt":"2020-06-29T04:35:17","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=17141"},"modified":"2020-07-07T08:49:17","modified_gmt":"2020-07-07T03:19:17","slug":"headlines-top-media-ad-news-in-india-for-the-week-23rd-29th-june","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-23rd-29th-june\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (23rd-29th June)"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>1. The Hindu to discontinue its Mumbai edition, will however maintain it&#8217;s presence in the Mumbai market through its national edition.&nbsp;<\/p>\n\n\n\n<p>2. Times Internet has launched M360, a new publishing platform which will help Indian advertisers with an end-to-end solution in the digital media landscape. This SAAS (Software as a service) platform enables cross-platform publishing, content personalization, audience insights, and free-and-fair advertising at scale.&nbsp;<\/p>\n\n\n\n<p>3. Facebook and BCG have released a new report following it\u2019s previous \u201cTurn the Tide\u201d report. According to which the digital influence in India has significantly increased in urban consumers by almost 70% in some categories.&nbsp;<\/p>\n\n\n\n<p>4. GroupM has released \u201cThis Year Next Year\u201d global report, according to which the global advertising will decline by 9.9% in 2020. The report also forecasts the drop in each media vertical.&nbsp;<\/p>\n\n\n\n<p>5. Big FM launches Big Radio Online (bigfmindia.com) a live web based radio space. The website will have all of the shows of Big FM and many other video shows across genres, mostly to indulge the youth.&nbsp;<\/p>\n\n\n\n<p>6. According to OOH industry experts- brands are gearing up to start advertising on airports as domestic air travel picks up pace after the complete lockdown of 2 months.&nbsp;<\/p>\n\n\n\n<p>7.BARC- Top advertisers of 24th week (13th-19th June): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, Brooke Bond Lipton India, P&amp;G Home products, ITC LTD.&nbsp;<\/p>\n\n\n\n<p>8. According to BARC weekly data following were the top 5 free and pay-TV channels in the\u00a0 24th week (13th- 19th June)-<\/p>\n\n\n\n<ul><li>Pay\u2013&nbsp; Sun TV, Star Plus, Sony Sab, Nick, Sony MAX.<\/li><li>Free\u2013 Dangal, Colors Rishtey, Star Utsav, Big Magic, Sony Pal.&nbsp;<\/li><\/ul>\n\n\n\n<p>Stay tuned for the weekly update of top media ad news headlines.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. The Hindu to discontinue its Mumbai edition, will however maintain it&#8217;s presence in the Mumbai market through its national edition.&nbsp; 2. Times Internet has launched M360, a new publishing&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":17142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[869,2283],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/06\/media-news-image.png?fit=626%2C455&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17141"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=17141"}],"version-history":[{"count":6,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17141\/revisions"}],"predecessor-version":[{"id":17160,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/17141\/revisions\/17160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/17142"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=17141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=17141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=17141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}