{"id":16990,"date":"2020-05-22T10:54:29","date_gmt":"2020-05-22T05:24:29","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=16990"},"modified":"2020-05-22T16:27:03","modified_gmt":"2020-05-22T10:57:03","slug":"headlines-top-media-ad-news-in-india-for-the-week-16th-22nd-may","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-16th-22nd-may\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (16th- 22nd May)"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>1) Taboola has released Indian Readership Insights which reveals the latest readership trends for most read topics during the lockdown in India.&nbsp;<\/p>\n\n\n\n<p><strong>Highlights<\/strong>:&nbsp;<\/p>\n\n\n\n<ul><li>4X more people trust ads on news sites than social media in the current pandemic<\/li><li>The entertainment vertical has seen a 56% month-on-month rise in terms of ad spend from March to April<\/li><li>291% increase in pageview traffic for articles around the home, business, and personal loans<\/li><\/ul>\n\n\n\n<p>2) The Digital Advertising Market witnessed a growth of 25% during the financial year 2018-19 &#8211; IAMAI\u2019s (Internet and Mobile Association of India)<\/p>\n\n\n\n<p>3) Facebook has launched a new service \u201cShops\u201d which will let small businesses set up single online stores on Facebook and Instagram for their customers.<\/p>\n\n\n\n<p>4) OOH Company \u201cCentury Group of Companies\u201d implements Edge1 out-of-home advertising software which enables easy planning, buying, and monitoring of the outdoor advertising networks.<\/p>\n\n\n\n<p>5) LOTAME, unstacked data solutions company, launched a new service \u201cLotame Panorama\u201d which will help buyers and sellers of Digital media to use first, second and third party data to create and analyze audience segments on the cookie-challenged web<\/p>\n\n\n\n<p>6) WhatsApp has announced the launch of a new feature, which will enable businesses to sync their business accounts with their Facebook pages. With this feature, Facebook ads can be directly redirected to their linked WhatsApp business account.&nbsp;<\/p>\n\n\n\n<p>7)1SPORTS is telecasting BetBarter Vanuatu Blast T10 League in India, the first-ever live cricket during this lockdown, matches will be played every Saturday (except 1st week) morning starting 7.30 AM &amp; 9.30 AM India time.\u00a0<\/p>\n\n\n\n<p>8) BARC- Top advertisers of 19th week (8th- 15th May 2020): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, ITC LTD, GCMMF (GUJ COOP MILK MKT FED), Brooke Bond Lipton India.\u00a0<\/p>\n\n\n\n<p>9) According to BARC weekly data following were the top 5 free and pay-TV channels in the 19th week ( 8th- 15thMay 2020)-<\/p>\n\n\n\n<p>Pay\u2013&nbsp; Sun TV, Star Plus, Sony Sab, Star Maa, Nick<\/p>\n\n\n\n<p>Free\u2013 Dangal, Big Magic, B4U Kadak, DD Bharti, DD National<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1) Taboola has released Indian Readership Insights which reveals the latest readership trends for most read topics during the lockdown in India.&nbsp; Highlights:&nbsp; 4X more people trust ads on news&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":16991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[869,2283],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/05\/22nd-news.jpg?fit=626%2C455&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/16990"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=16990"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/16990\/revisions"}],"predecessor-version":[{"id":16993,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/16990\/revisions\/16993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/16991"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=16990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=16990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=16990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}