{"id":16943,"date":"2020-05-04T11:18:35","date_gmt":"2020-05-04T05:48:35","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=16943"},"modified":"2020-05-04T11:19:50","modified_gmt":"2020-05-04T05:49:50","slug":"headlines-top-media-ad-news-in-india-for-the-week-25th-april-1st-may","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/headlines-top-media-ad-news-in-india-for-the-week-25th-april-1st-may\/","title":{"rendered":"Headlines: Top Media Ad News in India for the Week (25th April- 1st May)"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">1.&nbsp; Google blocked and removed 2.7 billion bad ads and terminated over 1.2 million advertisers\u2019 accounts that violate Google\u2019s ads policies.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">2. Colors acquires the right to broadcast Mahabharat, the show is set to air on Colors from 4th May every day from 7-9 pm.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">3. Shemaroo, generally known as a content aggregator and distributor, launches free-to-air general entertainment channel <strong>Shemaroo TV<\/strong>. The channel went live on 1st May 2020.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">4. Dish TV partners with MX Player and launched Dish SMRT app for its android-based connected devices where its users can stream popular MX Originals, TV shows, Music Videos and Movies across multiple genres and languages.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5. BARC India launched a new product PrimaVU which aims at measuring the viewership data from the premium homes.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">6. The online video streaming service HOOQ has shut down its service from 30th April 2020. The service has more than 80 million subscribers in 5 countries.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">7. The overall ad volumes on TV has recorded a 13.4% drop during April 18-24th (week 16) 2020- BARC&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">8.&nbsp; BARC- Top advertisers of 16th week (18th- 24th April 2020): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, Brooke Bond Lipton India, ITC LTD, Smithline Beecham.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">9. According to BARC weekly data following were the top 5 free and pay-TV channels in the 16th week (18th- 24th April 2020)-<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pay<\/strong>\u2013 DD National, Sun TV, Sony Sab, Sony Max, Zee Cinema<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Free<\/strong>\u2013 Dangal, Big Magic, DD National, B4U Kadak, Zee Biskope<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stay tuned for the weekly dose of your media-related news.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1.&nbsp; Google blocked and removed 2.7 billion bad ads and terminated over 1.2 million advertisers\u2019 accounts that violate Google\u2019s ads policies.&nbsp; 2. Colors acquires the right to broadcast Mahabharat, the&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":16944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2283,869],"tags":[],"class_list":["post-16943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-media-headlines","category-media-quiz-and-news"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/05\/4th-news.png?fit=626%2C455&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/16943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=16943"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/16943\/revisions"}],"predecessor-version":[{"id":16946,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/16943\/revisions\/16946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/16944"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=16943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=16943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=16943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}