{"id":1692,"date":"2017-03-02T17:56:36","date_gmt":"2017-03-02T12:26:36","guid":{"rendered":"http:\/\/www.themediaant.com\/blog\/?p=1692"},"modified":"2022-05-02T12:53:52","modified_gmt":"2022-05-02T07:23:52","slug":"burger-king-uses-mishaps-highlight-brand-usp","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/burger-king-uses-mishaps-highlight-brand-usp\/","title":{"rendered":"Burger King uses mishaps to highlight the brand USP"},"content":{"rendered":"<p>The latest print campaign of Burger King called \u2018Flame Grilled since 1954\u2019 showcases photographs from incidents where Burger Chain outlets were aflame in Oregon and Pennsylvania in the United States and Italy. With these images they say the restaurants were torched due to the flame grilling.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1693\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2017\/03\/38_big.jpg?resize=624%2C452\" alt=\"\" width=\"624\" height=\"452\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/03\/38_big.jpg?w=624&amp;ssl=1 624w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/03\/38_big.jpg?resize=300%2C217&amp;ssl=1 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1694\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2017\/03\/A-Burger-King-restaurant-in-Italy-catches-fire.jpg?resize=624%2C452\" alt=\"\" width=\"624\" height=\"452\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/03\/A-Burger-King-restaurant-in-Italy-catches-fire.jpg?w=624&amp;ssl=1 624w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/03\/A-Burger-King-restaurant-in-Italy-catches-fire.jpg?resize=300%2C217&amp;ssl=1 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1695\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2017\/03\/Burger-King-Pennsylvania-restaurant-up-in-flames.jpg?resize=624%2C452\" alt=\"\" width=\"624\" height=\"452\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/03\/Burger-King-Pennsylvania-restaurant-up-in-flames.jpg?w=624&amp;ssl=1 624w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/03\/Burger-King-Pennsylvania-restaurant-up-in-flames.jpg?resize=300%2C217&amp;ssl=1 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<p>&nbsp;<\/p>\n<p>Burger King has had the most number of fires when compared to other fast food chains. They used the negativity around these events to say that these events were only because they honestly \u2018flame grilled\u2019 all their burgers. News reports also added that no one was hurt badly in these fires which happened in 2004, 2015 and 2016.<\/p>\n<p>A very interesting way to turn around all the negative publicity in their favour!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest print campaign of Burger King called \u2018Flame Grilled since 1954\u2019 showcases photographs from incidents where Burger Chain outlets were aflame in Oregon and Pennsylvania in the United States&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,25,26,2065],"tags":[114,219,155,222,220,221],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/03\/BK.jpg?fit=345%2C255&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1692"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=1692"}],"version-history":[{"count":5,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1692\/revisions"}],"predecessor-version":[{"id":20314,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1692\/revisions\/20314"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/1696"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=1692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=1692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=1692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}