1.Google announced to waive its ad fees for news publishers globally on Google Ads Manager for 5 months. <\/p>\n\n\n\n
2. According to the new BARC-Neilsen report, total FTC (Free Commercial Time) has seen a 26% drop and the witnessed the jump of 38% in TV consumption at all India level in week 14.\u00a0<\/p>\n\n\n\n
3. Facebook has cut its ad rates to almost 20% in the month of March due to the severe drop in ad spending on the platform. <\/p>\n\n\n\n
4. BCCI has announced the suspension of Vivo IPL 2020 of this year, likely for an indefinite period of time.<\/p>\n\n\n\n
5. KPMG released a new report which discusses the effect of COVID-19 on M & E industry. The report suggests that digital consumption will see rapid incremental growth with its digital trajectory likely to accelerate considerably. <\/p>\n\n\n\n
6. Women\u2019s magazine brand Femina releases it\u2019s April issue with showcasing the exemplary efforts shown by real women warriors during this pandemic on its cover page. <\/p>\n\n\n\n
7. Ad insertions of OTT platforms on Television rose to 40% in March 2020 compared to February 2020- TAM Axis report on OTT ad insertions on TV. <\/p>\n\n\n\n
8. Publicis Group has launched a new report \u201cReboot To A New Normal\u201d which mainly talks about media consumption patterns, media usage, purchase behavior, and overall marketing trends during this outbreak.<\/p>\n\n\n\n
9. BARC- Top advertisers of 14th week (4th- 10th April 2020): Hindustan Unilever Ltd, Reckitt Benckiser (INDIA) Ltd, Brooke Bond Lipton India, Indya Interactive Services Ltd, Policybazaar. <\/p>\n\n\n\n
Stay tuned for the weekly dose of your media-related news.<\/p>\n","protected":false},"excerpt":{"rendered":"
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