{"id":1682,"date":"2017-02-28T18:31:21","date_gmt":"2017-02-28T13:01:21","guid":{"rendered":"http:\/\/www.themediaant.com\/blog\/?p=1682"},"modified":"2019-08-09T12:35:32","modified_gmt":"2019-08-09T07:05:32","slug":"cinema-goers-like-local-ads","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/cinema-goers-like-local-ads\/","title":{"rendered":"Cinema Goers Like Local Ads"},"content":{"rendered":"<p>Going to the cinema is about more than just the film and adverts are seen by many as integral to the cinematic experience. Over half of APAC residents (57%) think that commercial adverts shown before films help to set the mood. This rises to nearly three-quarters in the Philippines (72%), 63% in Thailand and 61% in Malaysia.<\/p>\n<p>Nearly two-thirds of respondents (62%) also agree that cinema advertising is a good way to find out about new products and 61% agree that it keeps them up to date with things happening in the local area.<\/p>\n<p>Half of consumers (51%) find cinema advertising more creative and\/or entertaining than other forms of advertising and roughly the same amount (50%) also admit to paying more attention to cinema adverts than to TV adverts.<\/p>\n<p>However, not all consumers embrace the commercials. Over a third of those polled (37%) admit to ignoring them, particularly in China where this rises to nearly half of respondents (46%). A significant proportion (30%) also confess to arriving late to miss the adverts, particularly in Thailand, where (38%) have done so.<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-1683 size-full\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2017\/02\/Ads-seen-on-screen.jpg?resize=581%2C498\" width=\"581\" height=\"498\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/02\/Ads-seen-on-screen.jpg?w=581&amp;ssl=1 581w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/02\/Ads-seen-on-screen.jpg?resize=300%2C257&amp;ssl=1 300w\" sizes=\"(max-width: 581px) 100vw, 581px\" alt=\"\" title=\"\" data-recalc-dims=\"1\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Going to the cinema is about more than just the film and adverts are seen by many as integral to the cinematic experience. Over half of APAC residents (57%) think&#8230;<\/p>\n","protected":false},"author":14,"featured_media":1691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,2109,2110],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/02\/Untitled-1-1.jpg?fit=345%2C255&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1682"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=1682"}],"version-history":[{"count":1,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1682\/revisions"}],"predecessor-version":[{"id":1685,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1682\/revisions\/1685"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/1691"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=1682"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=1682"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=1682"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}