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1. Tabloola partners with Oracle Data Cloud, now, on buying vCPM model, advertisers will only pay for viewed impressions, and when buying on a CPCV model, advertisers will only pay when their ad has reached their desired completion point.
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2. Disney + will be launched in India on 3rd April which was delayed due to pandemic outbreak. Disney+ Hotstar VIP plan will cost Rs 399\/year and the premium will cost Rs 1499\/year.
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3. Hero Indian Super League 2019-2020 witnessed a jump of 51% with a recorded reach of 168 million and 261 million impressions- BARC.
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4. The newspaper delivery in Mumbai would remain suspended till 14th April which was earlier promised to start on 1st April.
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5. Aaj Tak, ABP News, and Republic TV crossed the 20-crore impressions in the first week of complete lockdown in India (21st-27th March)
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6. News channels saw a whopping spike of 298% in its viewership during the first week of the lockdown (over the pre-covid period). Movies, Infotainment, and kids also saw significant growth.
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7. Aajtak.in continues to be the top Hindi news destination on desktop and mobile devices with a total unique visitors of 2.8 million and 53 million respectively- Comscore data Feb
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8. According to the annual FICCI Report on India\u2019s M&E sector- MX player is the number 1 entertainment app of 2019 in India with a total of 175million MAU.
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9. Sony Pal, Star Utsav, Zee Anmol & Colors Rishtey will be free of charge on all DTH and Cable networks for a period of two months.
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10. Google to shut down its app Neighbourly, a local Q&A app in India, on 12 May 2020. The app has 10 million downloads on the play store. <\/p>\n\n\n\n
Stay tuned for the weekly dose of your media-related news. <\/p>\n","protected":false},"excerpt":{"rendered":"
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