<\/p>\n\n\n\n
1. Disney has postponed the launch of it\u2019s streaming app Disney +, the launch will be rescheduled when the IPL starts. <\/p>\n\n\n\n
<\/p>\n\n\n\n
2. Tokyo Olympic, one of the most awaited events in the advertising calendar, most likely to be moved to 2021 due to the COVID-19 outbreak. <\/p>\n\n\n\n
<\/p>\n\n\n\n
3. According to BARC\u2019s What India Watched 2019 lastest report- News channel viewership increased by 23% and regional channels saw almost double growth in their viewership stats in 2019. <\/p>\n\n\n\n
<\/p>\n\n\n\n
4. Smartphone companies to cut their marketing expenditure by 70% as the sales hit hard due to COVID-19 Pandemic.<\/p>\n\n\n\n
5. According to a report by FICCI-EY, online gaming (mainly Fantasy sports) was the fastest growing sector in 2019 with the overall growth of 41%.
<\/p>\n\n\n\n
6.ICC Women\u2019s T20 world cup broke all T20 viewership records with a total consumption of 5.4 billion minutes during the tournament.
<\/p>\n\n\n\n
7. According to BARC- The overall TV viewership has increased by 5% and advertising on TV grows by 11% due to lockdowns.
<\/p>\n\n\n\n
8. Eros Now, OTT platform, enters into English-language content market with a launch of \u201cEros Now Prime\u201d
<\/p>\n\n\n\n
9. Audio OTT streaming apps saw a 42% jump in time-spent- Kantar \u2013 VTION\u2019s passive OTT Audio Audience Measurement.
<\/p>\n\n\n\n
Stay tuned for the weekly dose of your media-related news. <\/p>\n","protected":false},"excerpt":{"rendered":"
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