{"id":16445,"date":"2020-02-26T16:23:07","date_gmt":"2020-02-26T10:53:07","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=16445"},"modified":"2022-05-24T00:01:24","modified_gmt":"2022-05-23T18:31:24","slug":"case-study-how-this-marketing-sales-software-used-inflight-magazines-to-target-business-class-people","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/case-study-how-this-marketing-sales-software-used-inflight-magazines-to-target-business-class-people\/","title":{"rendered":"Case Study: How this marketing\/sales software used inflight magazines to target Business-Professionals"},"content":{"rendered":"\n<p>Leadsquared is a marketing automation and CRM software that helps businesses capture, manage, and nurture leads.\u00a0<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a0e6d74c8039\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a0e6d74c8039\"  type=\"checkbox\" id=\"item-6a0e6d74c8039\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-this-marketing-sales-software-used-inflight-magazines-to-target-business-class-people\/#Campaign_Objective\" title=\"Campaign Objective\">Campaign Objective<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-this-marketing-sales-software-used-inflight-magazines-to-target-business-class-people\/#Target_Audience\" title=\"Target Audience\">Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-this-marketing-sales-software-used-inflight-magazines-to-target-business-class-people\/#Geography\" title=\"Geography\">Geography<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-this-marketing-sales-software-used-inflight-magazines-to-target-business-class-people\/#Challenge\" title=\"Challenge\">Challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-this-marketing-sales-software-used-inflight-magazines-to-target-business-class-people\/#Approach\" title=\"Approach\">Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-this-marketing-sales-software-used-inflight-magazines-to-target-business-class-people\/#Solution\" title=\"Solution&nbsp;\">Solution&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-this-marketing-sales-software-used-inflight-magazines-to-target-business-class-people\/#Inflight_Magazines\" title=\"Inflight Magazines\">Inflight Magazines<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-this-marketing-sales-software-used-inflight-magazines-to-target-business-class-people\/#Inflight_Magazines_selected_for_the_campaign\" title=\"Inflight Magazines selected for the campaign:&nbsp;\">Inflight Magazines selected for the campaign:&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-this-marketing-sales-software-used-inflight-magazines-to-target-business-class-people\/#Media_Option\" title=\"Media Option\">Media Option<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/case-study-how-this-marketing-sales-software-used-inflight-magazines-to-target-business-class-people\/#Campaign_Execution\" title=\"Campaign Execution\">Campaign Execution<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Objective\"><\/span><strong>Campaign Objective<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Brand awareness&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Target_Audience\"><\/span><strong>Target Audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li>Business-class people&nbsp;<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Geography\"><\/span><strong>Geography<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>All India<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenge\"><\/span><strong>Challenge<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Finding the right media to reach out to the wider set of premium audiences.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Approach\"><\/span><strong>Approach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Target the business-professionals who could use the marketing automation and CRM software to generate leads for their businesses. Some of the professionals who fit in are:&nbsp;<\/p>\n\n\n\n<ul><li>Business Owners&nbsp;<\/li><li>Marketing Leads<\/li><li>Sales Leads&nbsp;<\/li><\/ul>\n\n\n\n<div>[formidable id=&#8221;2&#8243;]<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Solution\"><\/span><strong>Solution&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The challenge was to select the media which reaches out to the wider set of premium-audience; working professionals or business owners.\u00a0<\/p>\n\n\n\n<p>One such powerful media to fulfill the requirement is:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inflight_Magazines\"><\/span><strong>Inflight Magazines<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Inflight Magazines are the magazines that are kept on the setback pouch of the airplane seats.&nbsp;<\/p>\n\n\n\n<p>The inflight magazine is one such media which has a global and higher reach to the business-professionals.&nbsp;<\/p>\n\n\n\n<p>Since the internet doesn\u2019t work on flights, people often seek ways to keep themselves entertained and inflight magazines often fill the gap which makes advertising in inflight magazines highly effective and captivating for advertisers.\u00a0<\/p>\n\n\n\n<div>[formidable id=&#8221;2&#8243;]<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inflight_Magazines_selected_for_the_campaign\"><\/span><strong>Inflight Magazines selected for the campaign:&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Vistara, Travel 360, Go Getter, Spiceroute.&nbsp;<\/strong><\/p>\n\n\n\n<p>We chose those inflight campaigns because of their higher reach and reasonable price.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Media_Option\"><\/span><strong>Media Option<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Thick page with tab- <\/strong>Thick page in a magazine with a tab is one of the undoubtedly gives more consideration to the brands<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Campaign_Execution\"><\/span>Campaign Execution<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>This brand came up with informative magazine design showing their product features and it&#8217;s testimonials.<\/p>\n\n\n\n[embeddoc url=&#8221;https:\/\/blog.themediaant.com\/wp-content\/uploads\/2020\/02\/LeadSquare-Third-thick-insert-tab.pdf&#8221; download=&#8221;all&#8221;]\n\n\n\n<p> Want a similar success story for your brand? Write to us at Help@TheMediaAnt.com <\/p>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/magazine?categories=Inflight\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Check out the link to know more about Inflight Magazines in India (opens in a new tab)\">Check out the link to know more about Inflight Magazines in India<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Leadsquared is a marketing automation and CRM software that helps businesses capture, manage, and nurture leads.\u00a0 Campaign Objective Brand awareness&nbsp; Target Audience Business-class people&nbsp; Geography All India Challenge Finding the&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":16447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,2114,7],"tags":[2285,2284],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Leadsqaure.png?fit=392%2C447&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/16445"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=16445"}],"version-history":[{"count":6,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/16445\/revisions"}],"predecessor-version":[{"id":20512,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/16445\/revisions\/20512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/16447"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=16445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=16445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=16445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}