{"id":16109,"date":"2022-07-24T11:20:00","date_gmt":"2022-07-24T05:50:00","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=16109"},"modified":"2026-03-17T15:52:47","modified_gmt":"2026-03-17T10:22:47","slug":"newspaper-advertising-a-guide-to-newspaper-display-ad-sizes","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/","title":{"rendered":"Newspaper Advertising: A Guide to Newspaper Display Ad Sizes"},"content":{"rendered":"\n<p>Newspaper advertising is one of the <strong><a href=\"https:\/\/www.themediaant.com\/newspaper\" target=\"_blank\" rel=\"noreferrer noopener\">most popular advertising media<\/a><\/strong> having a mass reach and great impact. Reading a newspaper is a popular morning habit for Indian households irrespective of age and gender.<\/p>\n\n\n\n<p>Promoting a brand through newspaper advertising ensures your message reaches across households and offices with an impact.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/www.themediaant.com\/blog\/a-complete-guide-to-digital-advertising-for-beginners-including-examples\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital advertising<\/a> growing at an unprecedented rate, the future of newspaper advertising might look bleak but there\u2019s more to what meets the eye. A recent study by Google and Kantar reveals that a newspaper display ad is 4X popular than online display ads.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69feb6e10d22c\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69feb6e10d22c\"  type=\"checkbox\" id=\"item-69feb6e10d22c\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#What_is_a_newspaper_display_ad\" title=\"What is a newspaper display ad?\">What is a newspaper display ad?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#How_is_the_newspaper_ad_size_measured\" title=\"How is the newspaper ad size measured?\">How is the newspaper ad size measured?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#Indian_Newspaper_Sizes_Impacting_Ad_Layouts\" title=\"Indian Newspaper Sizes Impacting Ad Layouts\">Indian Newspaper Sizes Impacting Ad Layouts<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#Main_Newspaper_Sizes\" title=\"Main Newspaper Sizes\">Main Newspaper Sizes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#Supplement_Newspaper_Sizes\" title=\"Supplement Newspaper Sizes\">Supplement Newspaper Sizes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#Broadsheet_Posters_Page_Size\" title=\"Broadsheet Posters Page Size\">Broadsheet Posters Page Size<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#Standard_Newspaper_Page_Size\" title=\"Standard Newspaper Page Size\">Standard Newspaper Page Size<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#Tabloid_Newspapers_Page_Size\" title=\"Tabloid Newspapers Page Size\">Tabloid Newspapers Page Size<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#Mini-tab_Page_Size\" title=\"Mini-tab Page Size\">Mini-tab Page Size<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#What_are_the_various_newspaper_ad_sizes_popular_in_India\" title=\"What are the various newspaper ad sizes popular in India?\">What are the various newspaper ad sizes popular in India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#1_Fixed-size_Newspaper_Advertisements\" title=\"1. Fixed-size Newspaper Advertisements\">1. Fixed-size Newspaper Advertisements<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#a_Quarter_Page_Newspaper_Advertisement_Size_16_cm_X_25_cm\" title=\"a. Quarter Page Newspaper Advertisement Size (16 cm X 25 cm)\">a. Quarter Page Newspaper Advertisement Size (16 cm X 25 cm)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#b_Half_Page_Newspaper_Advertisement_Size\" title=\"b. Half Page Newspaper Advertisement Size\">b. Half Page Newspaper Advertisement Size<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#c_Full_Page_Newspaper_Ad_Size_329_cm_X_52_cm\" title=\"c. Full Page Newspaper Ad Size (~32.9 cm X 52 cm)\">c. Full Page Newspaper Ad Size (~32.9 cm X 52 cm)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#d_Skybus_Newspaper_Advertisement_Size_329_cm_X_5_cm\" title=\"d. Skybus Newspaper Advertisement Size (~32.9 cm X 5 cm)\">d. Skybus Newspaper Advertisement Size (~32.9 cm X 5 cm)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#e_Pointer_Newspaper_Advertisement_Size_4_cm_X_5_cm\" title=\"e. Pointer Newspaper Advertisement Size (4 cm X 5 cm)\">e. Pointer Newspaper Advertisement Size (4 cm X 5 cm)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#f_Jacket_Newspaper_Advertisement_Size\" title=\"f. Jacket Newspaper Advertisement Size\">f. Jacket Newspaper Advertisement Size<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#2_Variable-size_Newspaper_Advertisements\" title=\"2. Variable-size Newspaper Advertisements\">2. Variable-size Newspaper Advertisements<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#a_Custom-sized_newspaper_advertisement\" title=\"a. Custom-sized newspaper advertisement\">a. Custom-sized newspaper advertisement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#b_Advertorial_newspaper_advertisement\" title=\"b. Advertorial newspaper advertisement\">b. Advertorial newspaper advertisement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#Innovation_Ads_in_the_Newspaper\" title=\"Innovation Ads in the Newspaper\">Innovation Ads in the Newspaper<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#Following_are_some_newspaper_advertisement_examples\" title=\"Following are some newspaper advertisement examples\">Following are some newspaper advertisement examples<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#Newspaper_Advertising_Rates\" title=\"Newspaper Advertising Rates \">Newspaper Advertising Rates <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#What_is_the_standard_size_of_a_newspaper\" title=\"What is the standard size of a newspaper?\">What is the standard size of a newspaper?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#Best_Newspaper_Advertising_Rates\" title=\"Best Newspaper Advertising Rates \">Best Newspaper Advertising Rates <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#How_To_Plan_A_Newspaper_Advertising_Campaign\" title=\"How To Plan A Newspaper Advertising Campaign?\">How To Plan A Newspaper Advertising Campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#People_Also_Asked_On_Newspaper_Ads\" title=\"People Also Asked On Newspaper Ads\">People Also Asked On Newspaper Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#How_to_Advertise_in_Newspaper\" title=\"How to Advertise in Newspaper\">How to Advertise in Newspaper<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-29\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#How_to_place_an_ad_in_a_newspaper\" title=\"How to place an ad in a newspaper?\">How to place an ad in a newspaper?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-30\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#How_to_Give_an_Advertisement_in_a_Newspaper\" title=\"How to Give an Advertisement in a Newspaper?\">How to Give an Advertisement in a Newspaper?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-31\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#Is_Newspaper_advertisement_important\" title=\"Is Newspaper advertisement important?\">Is Newspaper advertisement important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-32\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#Advantages_of_publishing_your_newspaper_advertisement_through_an_ad_agency\" title=\"Advantages of publishing your newspaper advertisement through an ad agency:\">Advantages of publishing your newspaper advertisement through an ad agency:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-33\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#Choosing_the_Best_Advertising_Agency_to_publish_your_next_Newspaper_Advertisement\" title=\"Choosing the Best Advertising Agency to publish your next Newspaper Advertisement\">Choosing the Best Advertising Agency to publish your next Newspaper Advertisement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-34\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#What_types_of_ads_can_be_placed_in_a_newspaper\" title=\"What types of ads can be placed in a newspaper?\">What types of ads can be placed in a newspaper?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-35\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#How_much_does_it_cost_per_ad_in_a_newspaper\" title=\"How much does it cost per ad in a newspaper?\">How much does it cost per ad in a newspaper?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-36\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#Which_newspapers_are_the_best_for_advertising\" title=\"Which newspapers are the best for advertising?\">Which newspapers are the best for advertising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-37\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#What_are_some_of_the_benefits_of_advertising_in_a_local_newspaper\" title=\"What are some of the benefits of advertising in a local newspaper?\">What are some of the benefits of advertising in a local newspaper?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-38\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#What_is_the_best_time_to_advertise_in_the_newspaper\" title=\"What is the best time to advertise in the newspaper?\">What is the best time to advertise in the newspaper?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-39\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#What_is_the_size_of_a_full-page_newspaper_ad\" title=\"What is the size of a full-page newspaper ad?\">What is the size of a full-page newspaper ad?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-40\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#How_big_is_a_2%C3%972_newspaper_ad\" title=\"How big is a 2&#215;2 newspaper ad?\">How big is a 2&#215;2 newspaper ad?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-41\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#What_is_the_size_of_a_newspaper_ad_in_India\" title=\"What is the size of a newspaper ad in India?\">What is the size of a newspaper ad in India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-42\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#What_size_is_a_12_page_newspaper_ad\" title=\"What size is a 1\/2 page newspaper ad?\">What size is a 1\/2 page newspaper ad?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-43\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-44\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#What_is_the_size_of_a_newspaper_portrait\" title=\"What is the size of a newspaper portrait?\">What is the size of a newspaper portrait?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-45\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#What_newspaper_has_a_large_page_size\" title=\"What newspaper has a large page size?\">What newspaper has a large page size?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-46\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#What_is_the_size_of_a_newspaper_in_India\" title=\"What is the size of a newspaper in India?\">What is the size of a newspaper in India?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-47\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#What_is_the_pixel_size_of_a_newspaper_ad\" title=\"What is the pixel size of a newspaper ad?\">What is the pixel size of a newspaper ad?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-48\" href=\"https:\/\/www.themediaant.com\/blog\/newspaper-advertising-a-guide-to-newspaper-display-ad-sizes\/#What_are_the_three_newspaper_sizes\" title=\"What are the three newspaper sizes?\">What are the three newspaper sizes?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_newspaper_display_ad\"><\/span><strong>What is a newspaper display ad?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Newspaper advertisements<\/strong> usually fall into two categories- newspaper classified ads and newspaper display advertisements. Newspaper classified ads are limited by size, placement, and features.<\/p>\n\n\n\n<p>They are mostly text-heavy and information-rich and are restricted to the classified section of the newspaper. In terms of pricing, <strong>newspaper classified advertisements<\/strong> are cheaper. <\/p>\n\n\n\n<p>Being restricted to a designated space, classified ads are read by people who are actively looking for them. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.themediaant.com\/newspaper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/02\/Classified-Text.png?resize=148%2C399&#038;ssl=1\" alt=\"\" class=\"wp-image-16188\" style=\"width:148px;height:399px\" width=\"148\" height=\"399\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Classified-Text.png?w=148&amp;ssl=1 148w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Classified-Text.png?resize=111%2C300&amp;ssl=1 111w\" sizes=\"(max-width: 148px) 100vw, 148px\" title=\"\" data-recalc-dims=\"1\"><\/a><figcaption class=\"wp-element-caption\"><strong>Classified Text Ad<br><\/strong><\/figcaption><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.themediaant.com\/newspaper\"><img decoding=\"async\" loading=\"lazy\" width=\"145\" height=\"660\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/02\/Classified-Display-2-1.png?resize=145%2C660&#038;ssl=1\" alt=\"\" class=\"wp-image-16212\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Classified-Display-2-1.png?w=145&amp;ssl=1 145w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Classified-Display-2-1.png?resize=66%2C300&amp;ssl=1 66w\" sizes=\"(max-width: 145px) 100vw, 145px\" title=\"\" data-recalc-dims=\"1\"><\/a><figcaption class=\"wp-element-caption\"><strong>Classified Display Ad<\/strong><\/figcaption><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-cyan-blue-background-color has-background wp-element-button\" href=\"https:\/\/www.themediaant.com\/newspaper\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Want To Advertise In Newspaper? Get Started<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Newspaper display ads<\/strong>, in the truest form, are exactly that- \u2018display\u2019 advertisements.<\/p>\n\n\n\n<p>Not restricted by space and placement limitations, they have the opportunity to express through vibrant pictures (can be color\/BW) or prominent placements (as newspaper jacket) or innovation through quirky content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.themediaant.com\/ai-tools\/newsletter-writer\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"149\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/Newsletter-writer-Tool-2-2.jpg?resize=740%2C149&#038;ssl=1\" alt=\"\" class=\"wp-image-38541\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/Newsletter-writer-Tool-2-2.jpg?resize=1024%2C206&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/Newsletter-writer-Tool-2-2.jpg?resize=300%2C60&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/Newsletter-writer-Tool-2-2.jpg?resize=768%2C155&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/Newsletter-writer-Tool-2-2.jpg?resize=150%2C30&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/Newsletter-writer-Tool-2-2.jpg?w=1307&amp;ssl=1 1307w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/a><\/figure>\n\n\n\n<p>Newspaper display ads merge with news content seamlessly, attracting the attention of the newsreaders. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium is-resized\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/Capture-192x300.png?w=315&#038;ssl=1\" alt=\"Newspaper display ads\" class=\"wp-image-16112\" style=\"width:315px\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Capture.png?resize=192%2C300&amp;ssl=1 192w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Capture.png?w=362&amp;ssl=1 362w\" sizes=\"(max-width: 192px) 100vw, 192px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-vivid-cyan-blue-background-color has-background wp-element-button\" href=\"https:\/\/www.themediaant.com\/newspaper\/times-of-india-mumbai-english-advertising\"><strong><em>Advertise in Times Of India, Mumbai, English Newspaper<\/em><\/strong><\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Newspaper Type <\/strong><\/td><td><strong>Size <\/strong><\/td><\/tr><tr><td>Broadsheet newspapers<\/td><td>22.75 x 15 inches (578 x 381 mm)<\/td><\/tr><tr><td>Tabloid newspapers <\/td><td>11.5 x 15 inches (292 x 381 mm) to 14.5 x 20 inches (368 x 508 mm)<\/td><\/tr><tr><td>Compact Supplement <\/td><td>9.3 x 12.2 inches (23.5 x 31 cm)<\/td><\/tr><tr><td>Tabloid Supplement<\/td><td>11.5 x 15 inches (292 x 381 mm) to 14.5 x 20 inches (368 x 508 mm)<\/td><\/tr><tr><td>Broadsheet Posters <\/td><td>22.75 x 15 inches (578 x 381 mm)<\/td><\/tr><tr><td>Mini- Tabloid<\/td><td> 8.5 x 11 inches (215 x 280 mm)<\/td><\/tr><\/tbody><\/table><figcaption class=\"wp-element-caption\"> <\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_is_the_newspaper_ad_size_measured\"><\/span><strong>How is the newspaper ad size measured?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Newspaper ad sizes<\/strong> are usually measured in centimeters. Few newspaper publishers still measure newspaper width in terms of columns. One column is about 1.6 inches or 4 cm long.<\/p>\n\n\n\n<p><strong><em>Usually, a newspaper has about 7-8 columns which means it is 28-32 cm wide and about 50 cm in length.<\/em><\/strong><\/p>\n\n\n\n<p>In this article, we would measure all the ad sizes in centimeter.<\/p>\n\n\n\n<p>&gt; <a href=\"https:\/\/www.themediaant.com\/blog\/10-tips-on-how-to-create-a-winning-newspaper-advertising-strategy\/\">Strategic ad size selection<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Indian_Newspaper_Sizes_Impacting_Ad_Layouts\"><\/span><strong>Indian Newspaper Sizes Impacting Ad Layouts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The size of a newspaper can significantly impact advertising layouts and ad sizes. Different newspapers&#8217; page sizes and formats can influence how advertisements are designed, displayed, and perceived by readers.<\/p>\n\n\n\n<p>Broadsheet newspapers, for example, which are larger in size and typically folded in half, may have more space for full-page advertisements that can be used for branding, promotions, or editorial content. Broadsheet newspapers also give advertisers more creative freedom in ad layouts because they can include more images, text, or design elements without sacrificing legibility or clarity.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Main_Newspaper_Sizes\"><\/span><strong>Main Newspaper Sizes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Broadsheets and tabloids are the most common newspaper sizes in India. Broadsheet newspapers are larger, measuring approximately 22.75 x 15 inches (578 x 381 mm), and are the preferred format for traditional newspapers such as The Times of India and The Hindu. Tabloid newspapers are smaller, ranging in size from 11.5 x 15 inches (292 x 381 mm) to 14.5 x 20 inches (368 x 508 mm). Popular newspapers such as the Mumbai Mirror and The Economic Times frequently use tabloid newspapers. Each size has advantages and disadvantages regarding readability, layout, design, and advertising potential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Supplement_Newspaper_Sizes\"><\/span><strong>Supplement Newspaper Sizes<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"248\" height=\"343\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/1-4.jpg?resize=248%2C343&#038;ssl=1\" alt=\"Supplement Newspaper Sizes\" class=\"wp-image-24214\" title=\"Supplement Newspaper Sizes\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/1-4.jpg?w=248&amp;ssl=1 248w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/1-4.jpg?resize=217%2C300&amp;ssl=1 217w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/1-4.jpg?resize=150%2C207&amp;ssl=1 150w\" sizes=\"(max-width: 248px) 100vw, 248px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Supplement newspaper sizes in India are smaller and come in various sizes, including compact and tabloid. Compact supplements are typically 9.3 x 12.2 inches (23.5 x 31 cm) in size, whereas tabloid supplements are similar in size to traditional tabloids. Supplement newspapers are used to provide readers with additional information or features, and they can be an effective platform for advertisers to reach specific target audiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Broadsheet_Posters_Page_Size\"><\/span><strong>Broadsheet Posters Page Size<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"248\" height=\"343\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/2-6.jpg?resize=248%2C343&#038;ssl=1\" alt=\"Broadsheet Posters Page Size\" class=\"wp-image-24215\" title=\"Broadsheet Posters Page Size\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/2-6.jpg?w=248&amp;ssl=1 248w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/2-6.jpg?resize=217%2C300&amp;ssl=1 217w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/2-6.jpg?resize=150%2C207&amp;ssl=1 150w\" sizes=\"(max-width: 248px) 100vw, 248px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>Broadsheet posters in India are typically designed to be the same size as broadsheet newspapers. In India, the most common size for a broadsheet poster is 22.75 x 15 inches (578 x 381 mm), which is the same size as a standard broadsheet newspaper. This size allows for newspaper full-page ad size in cm or double-page spreads and can be used for advertising, promotions, or informational displays. Broadsheet posters&#8217; large size allows for more creative freedom in design and messaging, which can help brands stand out in a crowded marketplace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Standard_Newspaper_Page_Size\"><\/span><strong>Standard Newspaper Page Size<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"248\" height=\"343\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/3-4.jpg?resize=248%2C343&#038;ssl=1\" alt=\"Standard Newspaper Page Size\" class=\"wp-image-24216\" title=\"Standard Newspaper Page Size\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/3-4.jpg?w=248&amp;ssl=1 248w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/3-4.jpg?resize=217%2C300&amp;ssl=1 217w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/3-4.jpg?resize=150%2C207&amp;ssl=1 150w\" sizes=\"(max-width: 248px) 100vw, 248px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>The standard newspaper page size in India varies according to the newspaper type. The most common size for broadsheet newspapers is approximately 22.75 x 15 inches or 578 x 381 mm. In contrast, tabloid newspapers are typically smaller, with sizes ranging from about 11.5 x 15 inches or 292 x 381 mm to 14.5 x 20 inches or 368 x 508 mm. Some newspapers, however, may have slightly different sizes due to their specific printing and publishing requirements. Advertisers and designers must consider the newspaper page size and layout when creating ads or editorial content to ensure optimal readability, visual impact, and effectiveness.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tabloid_Newspapers_Page_Size\"><\/span><strong>Tabloid Newspapers Page Size<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"248\" height=\"343\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/4-5.jpg?resize=248%2C343&#038;ssl=1\" alt=\"Tabloid Newspapers Page Size\" class=\"wp-image-24217\" title=\"Tabloid Newspapers Page Size\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/4-5.jpg?w=248&amp;ssl=1 248w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/4-5.jpg?resize=217%2C300&amp;ssl=1 217w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/4-5.jpg?resize=150%2C207&amp;ssl=1 150w\" sizes=\"(max-width: 248px) 100vw, 248px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>In India, the page size for tabloid newspapers can vary depending on the specific publication. Generally, tabloid newspapers in India have a size that ranges from around 11.5 x 15 inches or 292 x 381 mm to 14.5 x 20 inches or 368 x 508 mm. Some tabloid newspapers in India have a page size of 11 x 17 inches or 279 x 432 mm, similar to the tabloid size commonly used in the United States. Advertisers and designers need to consider the specific page size of the newspaper when creating ads or editorial content to ensure that they fit appropriately and have the desired visual impact.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mini-tab_Page_Size\"><\/span><strong>Mini-tab Page Size<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"248\" height=\"343\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/5-5.jpg?resize=248%2C343&#038;ssl=1\" alt=\"Mini-tab Page Size\" class=\"wp-image-24218\" title=\"Mini-tab Page Size\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/5-5.jpg?w=248&amp;ssl=1 248w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/5-5.jpg?resize=217%2C300&amp;ssl=1 217w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2023\/03\/5-5.jpg?resize=150%2C207&amp;ssl=1 150w\" sizes=\"(max-width: 248px) 100vw, 248px\" data-recalc-dims=\"1\" \/><\/figure><\/div>\n\n\n<p>In India, mini-tabloid newspapers typically have smaller page sizes than traditional tabloid newspapers. A mini-tab newspaper&#8217;s page size is typically 8.5 x 11 inches (215 x 280 mm). This is smaller than the standard tabloid size, which is approximately 11 x 17 inches (279 x 432 mm). Mini-tab newspapers are intended to be more compact and portable, making them ideal for readers on the go. The smaller page size can also impact the design and layout of advertisements and editorial content. Advertisers and designers must consider element placement and sizing carefully to ensure maximum impact and readability.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_various_newspaper_ad_sizes_popular_in_India\"><\/span><strong>What are the various newspaper ad sizes popular in India?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/02\/Picture1-1024x417.png?resize=740%2C301&#038;ssl=1\" alt=\"\" class=\"wp-image-16191\" style=\"width:740px;height:301px\" width=\"740\" height=\"301\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Picture1.png?resize=1024%2C417&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Picture1.png?resize=300%2C122&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Picture1.png?resize=768%2C313&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Picture1.png?resize=1536%2C625&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Picture1.png?resize=2048%2C833&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Picture1.png?w=1480&amp;ssl=1 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><figcaption class=\"wp-element-caption\">Newspaper Ad Sizes<\/figcaption><\/figure>\n\n\n\n<p><strong>Newspaper display ads<\/strong> can come in different sizes. In this article, we will discuss some of the popular ones. Overall, newspaper display advertisement sizes can be classified in two- <\/p>\n\n\n\n<ul>\n<li><strong><em>Fixed-size newspaper advertisement<\/em><\/strong><\/li>\n\n\n\n<li><strong><em>Custom\/variable size newspaper advertisement<\/em><\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Fixed-size_Newspaper_Advertisements\"><\/span><strong>1. Fixed-size Newspaper Advertisements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Following are the fixed sizes for <strong>newspaper display ads<\/strong> that are popular among newspaper advertisers:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"a_Quarter_Page_Newspaper_Advertisement_Size_16_cm_X_25_cm\"><\/span>a. <strong>Quarter Page Newspaper Advertisement Size (16 cm X 25 cm)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As the name suggests, a quarter-page newspaper advertisement would cover an area equivalent to a quarter page newspaper ad size in cm  or 1\/4 of a newspaper page. If translated in terms of width and breadth, it would be about 16 cm wide and 25 cm long.<\/p>\n\n\n\n<p>A quarter-page newspaper advertisement can be placed in any of the four quadrants of the newspaper. However, most advertisers prefer it to be placed on the right side of the newspaper page, in the lower quadrant preferably (as shown in the diagram). <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.themediaant.com\/newspaper\/times-of-india-bangalore-english-advertising\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/02\/Quarter-Page-Ad-1.png?w=315&#038;ssl=1\" alt=\"\" class=\"wp-image-16198\" style=\"width:315px\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Quarter-Page-Ad-1.png?w=504&amp;ssl=1 504w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Quarter-Page-Ad-1.png?resize=257%2C300&amp;ssl=1 257w\" sizes=\"(max-width: 504px) 100vw, 504px\" title=\"\" data-recalc-dims=\"1\"><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"b_Half_Page_Newspaper_Advertisement_Size\"><\/span>b. <strong>Half Page Newspaper Advertisement<\/strong> Size<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As can be understood by the name, a half-page newspaper advertisement cover half the area of a newspaper page. This can be done in the following two ways: <\/p>\n\n\n\n<p><strong>Vertical Half Page Newspaper Advertisement (16 cm X 46 cm)<\/strong>: Vertical half-page newspaper ads divide the newspaper area into two halves vertically. In terms of dimensions, the ad would measure 16 cm wide and 46 cm long and would cover an area of 736 sq cm.<\/p>\n\n\n\n<p>Just like a quarter size newspaper advertisement, the popular choice of placement for vertical <strong>half page newspaper ad size<\/strong> is the right-hand side. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.themediaant.com\/newspaper\/times-of-india-chennai-times-english-advertising\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/Picture5-3.png?resize=317%2C495&#038;ssl=1\" alt=\"vertical half page newspaper display ad\" class=\"wp-image-16117\" style=\"width:317px;height:495px\" width=\"317\" height=\"495\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture5-3.png?w=633&amp;ssl=1 633w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture5-3.png?resize=192%2C300&amp;ssl=1 192w\" sizes=\"(max-width: 317px) 100vw, 317px\" title=\"\" data-recalc-dims=\"1\"><\/a><\/figure><\/div>\n\n\n<p><strong>Horizontal Half Page Newspaper Advertisement (~32.9 cm X 25 cm)<\/strong>: Horizontal half-page newspaper ads divide the newspaper area into two halves horizontally. In terms of dimensions, the ad would measure ~32.9 cm wide and 25 cm long and would cover an area of 825 sq cm.<\/p>\n\n\n\n<p>Just like quarter size newspaper advertisement, the popular choice of placement for horizontal half-page newspaper ads is the bottom newspaper half page ad size.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-medium is-resized\"><a href=\"https:\/\/www.themediaant.com\/newspaper\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/02\/Horizontal-Half-Page-239x300.png?w=315&#038;ssl=1\" alt=\"\" class=\"wp-image-16203\" style=\"width:315px\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Horizontal-Half-Page.png?resize=239%2C300&amp;ssl=1 239w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Horizontal-Half-Page.png?w=475&amp;ssl=1 475w\" sizes=\"(max-width: 239px) 100vw, 239px\" title=\"\" data-recalc-dims=\"1\"><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"c_Full_Page_Newspaper_Ad_Size_329_cm_X_52_cm\"><\/span>c. <strong>Full Page Newspaper Ad Size (~32.9 cm X 52 cm)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Considered to be the most impactful of all, a full-page newspaper ad size covers an entire newspaper page. It is about ~32.9 cm wide and 52 cm long. This size may differ slightly based on the placement of the ad. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.themediaant.com\/newspaper\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/Picture7-1.png?resize=272%2C420&#038;ssl=1\" alt=\"full page newspaper display ad\" class=\"wp-image-16121\" style=\"width:272px;height:420px\" width=\"272\" height=\"420\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture7-1.png?w=363&amp;ssl=1 363w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture7-1.png?resize=194%2C300&amp;ssl=1 194w\" sizes=\"(max-width: 272px) 100vw, 272px\" title=\"\" data-recalc-dims=\"1\"><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"d_Skybus_Newspaper_Advertisement_Size_329_cm_X_5_cm\"><\/span>d. <strong>Skybus Newspaper Advertisement Size (~32.9 cm X 5 cm)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Skybus newspaper advertisements are narrow horizontal ads that cover the entire width of the newspaper and is present just under the newspaper title (masthead). In most cases, Skybus ads appear on the front page of the newspaper. A Skybus roughly covers an area of 165 sq cm. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.themediaant.com\/newspaper\/times-of-india-bangalore-english-advertising\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/Picture8.png?resize=311%2C483&#038;ssl=1\" alt=\"skybus newspaper display ad\" class=\"wp-image-16122\" style=\"width:311px;height:483px\" width=\"311\" height=\"483\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture8.png?w=622&amp;ssl=1 622w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture8.png?resize=193%2C300&amp;ssl=1 193w\" sizes=\"(max-width: 311px) 100vw, 311px\" title=\"\" data-recalc-dims=\"1\"><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"e_Pointer_Newspaper_Advertisement_Size_4_cm_X_5_cm\"><\/span>e. <strong>Pointer Newspaper Advertisement Size (4 cm X 5 cm)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>&nbsp;Pointer newspaper advertisements are small ads of 20 sq cm that appear on the front page of the newspaper. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.themediaant.com\/newspaper\/times-of-india-bangalore-english-advertising\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/Picture9.png?resize=345%2C382&#038;ssl=1\" alt=\"pointer newspaper ads\" class=\"wp-image-16123\" style=\"width:345px;height:382px\" width=\"345\" height=\"382\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture9.png?w=690&amp;ssl=1 690w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture9.png?resize=271%2C300&amp;ssl=1 271w\" sizes=\"(max-width: 345px) 100vw, 345px\" title=\"\" data-recalc-dims=\"1\"><\/a><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"f_Jacket_Newspaper_Advertisement_Size\"><\/span>f. <strong>Jacket Newspaper Advertisement<\/strong> Size<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Jackets are extra pages meant to carry advertisements and are placed before the front page.  Following are the sizes for the jacket:<\/p>\n\n\n\n<p>Jacket Front Side: ~32.9 cm width X 48 cm height<\/p>\n\n\n\n<p>Jacket Back Side: ~32.9 cm width X 52.5 cm height<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.themediaant.com\/newspaper\/times-of-india-bangalore-english-advertising\"><img decoding=\"async\" loading=\"lazy\" width=\"360\" height=\"551\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/Picture10.png?resize=360%2C551&#038;ssl=1\" alt=\"front full jacket newspaper ad\" class=\"wp-image-16124\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture10.png?w=360&amp;ssl=1 360w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture10.png?resize=196%2C300&amp;ssl=1 196w\" sizes=\"(max-width: 360px) 100vw, 360px\" title=\"\" data-recalc-dims=\"1\"><\/a><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.themediaant.com\/newspaper\/times-of-india-bangalore-english-advertising\"><img decoding=\"async\" loading=\"lazy\" width=\"358\" height=\"559\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/Picture11.png?resize=358%2C559&#038;ssl=1\" alt=\"back of full jacket newspaper ad\" class=\"wp-image-16125\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture11.png?w=358&amp;ssl=1 358w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture11.png?resize=192%2C300&amp;ssl=1 192w\" sizes=\"(max-width: 358px) 100vw, 358px\" title=\"\" data-recalc-dims=\"1\"><\/a><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Variable-size_Newspaper_Advertisements\"><\/span><strong>2. Variable-size Newspaper Advertisements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Apart from the popular fixed-sized newspaper ads, there can be a number of options for variable-sized advertisements. They are quite similar to fixed-sized display ads in all other aspects although, there is a lesser control over the placement of variable ads. The prices for these ads are determined in units of square cm. The popular categories of variable size newspaper ads are:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"a_Custom-sized_newspaper_advertisement\"><\/span>a. <strong>Custom-sized newspaper advertisement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The minimum accepted size for a custom-sized display ad for the newspaper is 20 sq cm except that in the case of the front page where the minimum required size is 240 sq cm ad size. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/www.themediaant.com\/newspaper\/times-of-india-bangalore-english-advertising\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/Picture14.png?resize=273%2C419&#038;ssl=1\" alt=\"custom-sized newspaper ads\n\" class=\"wp-image-16128\" style=\"width:273px;height:419px\" width=\"273\" height=\"419\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture14.png?w=364&amp;ssl=1 364w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture14.png?resize=195%2C300&amp;ssl=1 195w\" sizes=\"(max-width: 273px) 100vw, 273px\" title=\"\" data-recalc-dims=\"1\"><\/a><\/figure>\n\n\n\n<p>Following are a few ad dimensions that are high in demand (refer to the pics that follow)<\/p>\n\n\n\n<ul>\n<li>4 cm (wide) * 5 cm (long)<\/li>\n\n\n\n<li>8 cm (wide) * 8 cm (long)<\/li>\n\n\n\n<li>8 cm (wide) * 12 cm (long)<\/li>\n\n\n\n<li>12 cm (wide) * 20 cm (long)<\/li>\n\n\n\n<li>16 cm (wide) * 20 cm (long)<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"269\" height=\"333\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/1.jpg?resize=269%2C333&#038;ssl=1\" alt=\"20 sq cm custom sized newspaper ad\" class=\"wp-image-16159\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/1.jpg?w=269&amp;ssl=1 269w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/1.jpg?resize=242%2C300&amp;ssl=1 242w\" sizes=\"(max-width: 269px) 100vw, 269px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"340\" height=\"507\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/2.jpg?resize=340%2C507&#038;ssl=1\" alt=\"120 sq cm custom sized newspaper ad\" class=\"wp-image-16160\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/2.jpg?w=340&amp;ssl=1 340w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/2.jpg?resize=201%2C300&amp;ssl=1 201w\" sizes=\"(max-width: 340px) 100vw, 340px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"324\" height=\"532\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/3.jpg?resize=324%2C532&#038;ssl=1\" alt=\"240 sq cm custom sized newspaper ad\" class=\"wp-image-16161\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/3.jpg?w=324&amp;ssl=1 324w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/3.jpg?resize=183%2C300&amp;ssl=1 183w\" sizes=\"(max-width: 324px) 100vw, 324px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"b_Advertorial_newspaper_advertisement\"><\/span>b. <strong>Advertorial newspaper advertisement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Advertorials are newspaper ads written in the format of articles\/editorials. In terms of language and style, they look like a news\/article but are demarcated by the tag \u201cadvertorial\u201d.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/Picture15.png?resize=298%2C458&#038;ssl=1\" alt=\"\" class=\"wp-image-16129\" style=\"width:298px;height:458px\" width=\"298\" height=\"458\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture15.png?w=397&amp;ssl=1 397w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture15.png?resize=195%2C300&amp;ssl=1 195w\" sizes=\"(max-width: 298px) 100vw, 298px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<p>A relatively new option, currently offered by Times of India only, MediaNet newspaper ads are very similar to advertorial but are more authentic, trustworthy and effective. The content for MediaNet advertorial is designed and approved by the editorial team. There is no \u201cadvertorial\u201d tag with the ad. However, the final decision for the publication of such ads lies with the editorial team only. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/Picture16.png?resize=298%2C461&#038;ssl=1\" alt=\"medianet newspaper ad\" class=\"wp-image-16130\" style=\"width:298px;height:461px\" width=\"298\" height=\"461\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture16.png?w=397&amp;ssl=1 397w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture16.png?resize=194%2C300&amp;ssl=1 194w\" sizes=\"(max-width: 298px) 100vw, 298px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Innovation_Ads_in_the_Newspaper\"><\/span>Innovation Ads in the Newspaper<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Apart from the regular newspaper ads, newspaper publishers like <strong><a href=\"https:\/\/www.themediaant.com\/newspaper?publications=Times%20Of%20India\">Times of India<\/a><\/strong> also offer innovative formats for ad placements to create an amplified and long-lasting impact. There are many innovative newspaper ads possible  (as shown in images below).<\/p>\n\n\n\n<p>Write to us at <strong>Help@TheMediaAnt.com<\/strong> to know more about innovation ads.<\/p>\n\n\n\n<p>As we all know, Newspaper Advertisement is one of the most traditional and common methods for marketing. In this post, we will only talk about Newspaper Advertisements.<\/p>\n\n\n\n<p>So we have added <strong>Newspaper Advertisement Examples<\/strong> for B2B Sales, Marketers and C-Level Executives. The newspaper advertisement provides a lot of benefits to the business owners in terms of cost effectiveness and simplicity to execute it.<\/p>\n\n\n\n<p>A newspaper advertisement is a form of advertising, usually in the classified or display sections. It may be either a paid or unpaid advertisement with advertisers typically providing space for free and paying only for the printing costs.<\/p>\n\n\n\n<p>Newspaper advertisements are also called classified ads or display ads. The primary purpose of this type of advertisement is to attract customers to a business, service, product or event that they would not otherwise know about.<\/p>\n\n\n\n<p><strong>Newspaper Advertisement Examples<\/strong> are important for B2B Sales, Marketers and C-Level Executives.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Following_are_some_newspaper_advertisement_examples\"><\/span><strong><em>Following are some newspaper advertisement examples<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>(a) <strong>Front<\/strong> <strong>Page Gate Fold<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"363\" height=\"558\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/02\/Page-gate-fold.png?resize=363%2C558&#038;ssl=1\" alt=\"front page gate fold innovative image ad in newspaper\" class=\"wp-image-16194\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Page-gate-fold.png?w=363&amp;ssl=1 363w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Page-gate-fold.png?resize=195%2C300&amp;ssl=1 195w\" sizes=\"(max-width: 363px) 100vw, 363px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<p>(b)<strong> Product Sampling<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"421\" height=\"464\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/02\/sample.png?resize=421%2C464&#038;ssl=1\" alt=\"product sampling ad in newspaper \" class=\"wp-image-16195\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/sample.png?w=421&amp;ssl=1 421w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/sample.png?resize=272%2C300&amp;ssl=1 272w\" sizes=\"(max-width: 421px) 100vw, 421px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<p>(c) <strong>Vertical Flap<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"564\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/02\/Vertical-Flap-Sample.png?resize=740%2C564&#038;ssl=1\" alt=\"vertical Flap innovation ads on newspaper\" class=\"wp-image-16201\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Vertical-Flap-Sample.png?w=920&amp;ssl=1 920w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Vertical-Flap-Sample.png?resize=300%2C229&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Vertical-Flap-Sample.png?resize=768%2C585&amp;ssl=1 768w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.themediaant.com\/newspaper\/times-of-india-bombay-times-english-advertising\"><img decoding=\"async\" loading=\"lazy\" width=\"480\" height=\"564\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/02\/Vertical-flap.png?resize=480%2C564&#038;ssl=1\" alt=\"vertical Flap innovation ads on newspaper\" class=\"wp-image-16202\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Vertical-flap.png?w=480&amp;ssl=1 480w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Vertical-flap.png?resize=255%2C300&amp;ssl=1 255w\" sizes=\"(max-width: 480px) 100vw, 480px\" title=\"\" data-recalc-dims=\"1\"><\/a><\/figure><\/div>\n\n\n<p>(d) <strong>Envelope <\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"321\" height=\"256\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/02\/Envelope-ad.png?resize=321%2C256&#038;ssl=1\" alt=\"\" class=\"wp-image-16199\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Envelope-ad.png?w=321&amp;ssl=1 321w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Envelope-ad.png?resize=300%2C239&amp;ssl=1 300w\" sizes=\"(max-width: 321px) 100vw, 321px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n<p>(e) <strong>Letter Hijack<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"298\" height=\"455\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/02\/Own-a-letter-ad.png?resize=298%2C455&#038;ssl=1\" alt=\"Letter hijack innovation ad on newspaper\n\" class=\"wp-image-16200\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Own-a-letter-ad.png?w=298&amp;ssl=1 298w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/02\/Own-a-letter-ad.png?resize=196%2C300&amp;ssl=1 196w\" sizes=\"(max-width: 298px) 100vw, 298px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Newspaper_Advertising_Rates\"><\/span><strong>Newspaper Advertising Rates <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Newspaper advertising rates<\/strong> are primarily based on two factors- newspaper ad size and ad placement. It is usually higher for certain positions like the front page, back page, jacket, etc. <\/p>\n\n\n\n<p>As can be guessed by the names, fixed-size newspaper ads have pre-determined pricing whereas, for variable ad sizes, prices can be determined by multiplying the unit price with the desired sizes.<\/p>\n\n\n\n<p>Special advertising types like advertorial and MediaNet have premium pricing.<\/p>\n\n\n\n<p>Newspaper is a form of printed media which gives us news of what is happening in the world. The news should be clean and transparent and should not have misleading facts otherwise people will misled away by false news.<\/p>\n\n\n\n<p>The news should not write on their own which would hurt any particular community or individual. The newspaper should not write or publish any news which is controversial in nature. The news that are being published should be always based on true facts.<\/p>\n\n\n\n<p>The news should provide correct information which will serve the masses. The news should not be biased or and should not point to any particular party.<\/p>\n\n\n\n<p>The news should be simple in language so that people can understand easily. There should be no personal view on a particular topic which will be misleading facts for the people.<\/p>\n\n\n\n<p>The newspaper advertisement should convey the desire message clearly &nbsp;to the concerned people. The <strong>newspaper ads <\/strong>should be consistency in nature so that the readers can recalls the ads.<\/p>\n\n\n\n<p>While posting an advertisements focus first on what to say in your headline where readers will be interested in reading the ads. There should be particular theme and tone for the newspaper advertisement which will attract more audience.<\/p>\n\n\n\n<p>The tone of the ad should be based on the theme of your advertisement. Colours have a huge impact on the mind of the readers and also help set the tone and theme of the ad.<\/p>\n\n\n\n<p>The choice of fonts sets the tone and conveys the theme of the ad.&nbsp;&nbsp;The positioning of the advertisement are the most important factors which will catch the interest of the readers.<\/p>\n\n\n\n<p>The ad space must be utilised properly. &nbsp;Try not to cram it with too much content or too many images as it makes the reader lose their focus and finally the message of your ad is lost.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_standard_size_of_a_newspaper\"><\/span><strong>What is the standard size of a newspaper?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The standard size of a newspaper in India varies depending on whether it is a broadsheet or tabloid newspaper. However, the most common newspaper sizes in India are:<\/p>\n\n\n\n<p>Broadsheet: 578 x 381 mm (22.75 x 15 inches)<br>Tabloid: 381 x 292 mm (15 x 11.5 inches)<br>Broadsheet newspapers are larger and more traditional, while tabloid newspapers are smaller and more sensational. Some of the most popular broadsheet newspapers in India include The Times of India, The Hindu, and The Indian Express. Some of the most popular tabloid newspapers in India include Mumbai Mirror, The Economic Times, and Deccan Chronicle.<\/p>\n\n\n\n<p>It is important to note that there is no official Indian standard for newspaper sizes. The sizes listed above are simply the most common sizes used by Indian newspapers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Best_Newspaper_Advertising_Rates\"><\/span><strong>Best Newspaper Advertising Rates <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You can check out our newspaper advertising section on The Media Ant website for detailed information on newspaper sizes and newspaper advertising rates for more than 4900 newspaper editions, by clicking on the page <strong><a href=\"https:\/\/www.themediaant.com\/newspaper\">Newspaper<\/a><\/strong>.<\/p>\n\n\n\n<p>Please note that the sizes mentioned in the article and <strong>newspaper ad rates <\/strong>mentioned on the sites are indicative and would vary from time to time based on a number of factors- the category of advertisers, heavy demand, ad sizes, newspaper publishers, etc.<\/p>\n\n\n\n<p>To know the accurate newspaper ad rates and sizes, write to us at <a href=\"mailto:Help@TheMediaAnt.com\">Help@TheMediaAnt.com<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_To_Plan_A_Newspaper_Advertising_Campaign\"><\/span><strong>How To Plan A Newspaper Advertising Campaign?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In every&nbsp;advertisement &nbsp;planning following are the most important &nbsp;things to consider before start spending:<\/p>\n\n\n\n<p>i) <strong>Research on target and existing client<\/strong>&nbsp;\u2013 This will help an advertiser to know from which area most of its buyers can come. It will also helps an advertiser to know the buying pattern of their existing clients so accordingly best product or offer can be introduced.<\/p>\n\n\n\n<p>ii) <strong>Decide on budget<\/strong> \u2013 What amount of fund will be used for advertising.<\/p>\n\n\n\n<p>iii)<strong> Choose the right media which will best reach the target audience<\/strong> \u2013 Depending upon budget a good media either newspaper, radio, TV etc need to select through which target audience can be reached.<\/p>\n\n\n\n<p>The above 3 things are also common for <strong>newspaper advertising<\/strong> and adding to these following&nbsp;are couple of more things which needs to be consider before deciding on Newspaper media advertising:<\/p>\n\n\n\n<p>i) <strong>Whether selected newspaper has a good number of circulation and which area it will cover<\/strong> \u2013 Circulation means the number of copies being distributed in a particular area and this number helps in giving the number of people will be able to &nbsp;see the ad.<\/p>\n\n\n\n<p>ii) <strong>Category of the newspaper<\/strong> &#8211; If the category of the newspaper is right to advertise to reach out to the the target client.e.g. if product is agriculture based and advertiser wants to reach out to farmers in Karnataka than it is better to advertise in Prajavani supplement Krishi Agricart which&nbsp;contain all news related to agriculture.<\/p>\n\n\n\n<p>Same if anyone wants to give a job ad than it is better to book ad space in Times ascent supplement rather than Times of India main paper.<\/p>\n\n\n\n<p>This &nbsp;helps in budget&nbsp;since in most cases <strong>rate for advertising<\/strong> in a supplement of a newspaper is less than the main paper and also such specific category newspaper is being read by only those people who has any specific requirement for the same.<\/p>\n\n\n\n<p>Advertiser also get the same number of circulation which any other advertiser gets by <strong>advertising in the main newspaper<\/strong>.<\/p>\n\n\n\n<p>iii) <strong>What type of ad<\/strong>-In newspaper different types of ad generally comes e.g display ad, classified display ad and text display ad.<\/p>\n\n\n\n<p>Display ads are basically &nbsp;very useful for &nbsp;product branding purpose or for any big sale season is coming or even any big exhibition going to happen in the city.<\/p>\n\n\n\n<p>Chances of missing such&nbsp;ads by target client is very less considering advertiser can take any premium pages like front, back and page 3 and with a maximum size of news paper full page ad size or any innovative ad like jackets.<\/p>\n\n\n\n<p>Whereas classified display &nbsp;can be very useful for advertiser with less budget and short message like any coming events or <strong><a href=\"https:\/\/www.themediaant.com\/blog\/recruitment-advertisement\/\" target=\"_blank\" rel=\"noreferrer noopener\">recruitment<\/a><\/strong>. It comes in a specific page with all other similar <strong>type of newspaper ads<\/strong>.<\/p>\n\n\n\n<p>Restriction on maximum size of the ad is also very less so chances of missing out on the target audience is higher comparatively to display ad.<\/p>\n\n\n\n<p>Last one is Text classified being used by advertiser with very less budget and very short text message. Such message can recruitment a notice of a death of loved one etc.<\/p>\n\n\n\n<p>The most important things for a <strong>newspaper advertising <\/strong>or any other media &nbsp;advertising is Consistency regardless of the product or service any advertiser sell. And consistency in a newspaper advertising is must if the object is brand building.<\/p>\n\n\n\n<p>&gt; Also check out <a href=\"https:\/\/www.themediaant.com\/blog\/how-to-book-ads-in-times-of-india-newspaper-online\/\">how to book ads in times of India<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"People_Also_Asked_On_Newspaper_Ads\"><\/span><strong>People Also Asked On Newspaper Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Advertise_in_Newspaper\"><\/span><strong>How to Advertise in Newspaper<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Newspaper advertising<\/strong> is one of the most cost-effective marketing strategies you can use. <\/p>\n\n\n\n<p>Not only does it reach a large audience, but newspaper ads sizes also tend to be highly effective because they are placed in a high-traffic area.&nbsp;<\/p>\n\n\n\n<p>If you&#8217;re looking to reach a large audience and improve your brand awareness, newspaper advertising is the perfect solution for you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_place_an_ad_in_a_newspaper\"><\/span><strong>How to place an ad in a newspaper?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There&#8217;s nothing like a good advertising campaign, is there? And ad placement in newspapers is no exception.<\/p>\n\n\n\n<p>To get the most out of your newspaper advertising budget, start by finding the right publication.&nbsp;<\/p>\n\n\n\n<p>Next, write an attention-grabbing advertisement that tells viewers what your business does. Remember to include contact information so readers can learn more about your company or product.&nbsp;<\/p>\n\n\n\n<p>Place your ad in the classified section, and make sure to include photos and other pertinent information. It&#8217;s that simple!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_Give_an_Advertisement_in_a_Newspaper\"><\/span><strong>How to Give an Advertisement in a Newspaper?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When <strong>advertising in a newspaper<\/strong>, make sure that your ad is eye-catching and speaks to the interests of the target audience. Additionally, make sure to follow all local regulations when advertising in a newspaper.<\/p>\n\n\n\n<p>Finally, make sure to track the response to your ad to ensure that it is reaching the target audience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Is_Newspaper_advertisement_important\"><\/span><strong>Is Newspaper advertisement important?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>For businesses of all sizes, advertising in newspapers can be a cost-effective way to reach a wide audience.<\/p>\n\n\n\n<p>Newspapers are affordable to print and run, and there&#8217;s no need for expensive design or marketing efforts. Simply <strong>place your ad in the classifieds section<\/strong>, where readers are most likely to find it.<\/p>\n\n\n\n<p>Make sure your ad is catchy and targeted to catch people&#8217;s attention, as newspaper advertising is still an important way for businesses to reach potential customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Advantages_of_publishing_your_newspaper_advertisement_through_an_ad_agency\"><\/span><strong>Advantages of publishing your newspaper advertisement through an ad agency:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Publishing your newspaper advertisement through an <strong>ad agency like The Media Ant<\/strong> is a great way to maximize your reach and improve the overall look and feel of your advertisement.<\/p>\n\n\n\n<p>Not only will you save time and money, but you&#8217;ll also get the benefits of a larger budget and more exposure.<\/p>\n\n\n\n<p>Your paper advertisement will look professional and stylish, thanks to the ad agency&#8217;s experience and resources.<\/p>\n\n\n\n<p>Plus, <strong>the media ant<\/strong>, has the ability to get your advertisement seen by the right people, which will ensure that your advertisement is effective.<\/p>\n\n\n\n<p>If you&#8217;re ready to take your <strong>newspaper advertisement<\/strong> to the next level, consider advertising through an ad agency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Choosing_the_Best_Advertising_Agency_to_publish_your_next_Newspaper_Advertisement\"><\/span><strong>Choosing the Best Advertising Agency to publish your next Newspaper Advertisement<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><strong>Advertising in a newspaper <\/strong>can be a great way to reach a large audience. However, it&#8217;s important to choose the right ad agency for your project.<\/p>\n\n\n\n<p>Make sure they have experience publishing newspaper ads and have evaluated their rates and timeline so you&#8217;re confident in their work.&nbsp;<\/p>\n\n\n\n<p>Additionally, choose an ad campaign that will draw attention to your product or service, and stick with it! Finally, make sure to choose the right advertising agency for your specific needs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_types_of_ads_can_be_placed_in_a_newspaper\"><\/span><strong>What types of ads can be placed in a newspaper?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There&#8217;s nothing like a good old-fashioned <strong>newspaper ad<\/strong> to get your business noticed.<\/p>\n\n\n\n<p>So, what types of ads can be placed in a newspaper?<\/p>\n\n\n\n<p>Classified ads are the most common, and can be for products and services. Display ads are also common, and are designed to attract customers to a business or website.<\/p>\n\n\n\n<p>All advertisements must meet local newspaper standards before they&#8217;re published. <\/p>\n\n\n\n<p>Additionally, classified ads should include the price, location, and contact information of the item being sold. <\/p>\n\n\n\n<p>So, if you&#8217;re looking to get your ad in the newspaper, make sure to check the guidelines first!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_much_does_it_cost_per_ad_in_a_newspaper\"><\/span><strong>How much does it cost per ad in a newspaper?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When it comes to advertising in a newspaper, there are different fees that vary depending on the size of the ad and how many times it can be run. Contact your local paper to find out the specific details about their advertising program. <\/p>\n\n\n\n<p>In the meantime, here are some general guidelines to keep in mind: &#8211; Always read all guidelines before placing an ad.<\/p>\n\n\n\n<p>&#8211; There is a fee for each ad that&#8217;s placed in a newspaper. <\/p>\n\n\n\n<p>&#8211; Costs for advertising vary depending on the size of the ad and the number of times it can be run. <\/p>\n\n\n\n<p>&#8211; Before placing an ad, be sure to read all the guidelines so you don&#8217;t violate any publishing rules!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_newspapers_are_the_best_for_advertising\"><\/span><strong>Which newspapers are the best for advertising?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are a few things to keep in mind when advertising in newspapers.<\/p>\n\n\n\n<p>1. Ads should be placed in the classifieds or entertainment sections. This is because these sections are read by a wide audience that may be interested in your product or service.&nbsp;<\/p>\n\n\n\n<p>2. Newspapers also offer discounts to advertisers who place ads in bulk or for extended periods of time. This means that you&#8217;ll save money on ad space and not have to pay per ad placement.<\/p>\n\n\n\n<p>3. Newspaper advertising is an effective way to reach a wide audience and generate leads and sales. By targeting a broad audience with your ad, you&#8217;re likely to get results faster than if you advertise only to those who are specifically interested in your product or service.<\/p>\n\n\n\n<p>4. The best newspapers for advertising are those with a large circulation. This means that your ad will be seen by many people and will have a greater impact on generating leads and sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_some_of_the_benefits_of_advertising_in_a_local_newspaper\"><\/span><strong>What are some of the benefits of advertising in a local newspaper?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are many benefits of advertising in a local newspaper. Local papers are read by many people, which means your ad will reach a large audience.&nbsp;<\/p>\n\n\n\n<p><strong>Local newspapers<\/strong> also have high editorial standards, so your ad will be well-received. Lastly, local newspapers often offer free or discounted rates to advertisers who agree to run long ads (ie., beyond the standard three or six month minimum).&nbsp;<\/p>\n\n\n\n<p>Overall, local newspapers ads are effective ways to reach a target audience and get your message out there. They&#8217;re affordable, too!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.themediaant.com\/ai-tools\/text-summarizer\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"149\" src=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/Summarize-Text-2.jpg?resize=740%2C149&#038;ssl=1\" alt=\"\" class=\"wp-image-38543\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/Summarize-Text-2.jpg?resize=1024%2C206&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/Summarize-Text-2.jpg?resize=300%2C60&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/Summarize-Text-2.jpg?resize=768%2C155&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/Summarize-Text-2.jpg?resize=150%2C30&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2025\/04\/Summarize-Text-2.jpg?w=1307&amp;ssl=1 1307w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_the_best_time_to_advertise_in_the_newspaper\"><\/span><strong>What is the best time to advertise in the newspaper?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When advertising in the newspaper, the best time to do so is during the weekends.&nbsp;<\/p>\n\n\n\n<p>This is because readers have more time to see your advertisement and possibly take action.<\/p>\n\n\n\n<p>Additionally, make sure that your ad is easy to read and geared towards the demographic you are targeting.<\/p>\n\n\n\n<p>Finally, plan your advertising campaign at least two months in advance to give yourself plenty of time to turn your idea into a reality.<\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1694498692462\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_is_the_size_of_a_full-page_newspaper_ad\"><\/span>What is the size of a full-page newspaper ad?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A full-page newspaper ad is typically 33 cm wide and 52 cm long. This is based on the size of a standard broadsheet newspaper. However, the exact size may vary depending on the newspaper.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1694498698354\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"How_big_is_a_2%C3%972_newspaper_ad\"><\/span>How big is a 2&#215;2 newspaper ad?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A 2&#215;2 newspaper ad is typically 18 cm wide and 18 cm long. This is the size of a square ad that takes up two columns and two rows of text.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1694498707370\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_is_the_size_of_a_newspaper_ad_in_India\"><\/span>What is the size of a newspaper ad in India?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The size of a newspaper ad in India also varies depending on the newspaper. However, the most common sizes are:<br \/>Full page: 33 cm x 52 cm<br \/>Half page: 16.5 cm x 52 cm<br \/>Quarter page: 8.25 cm x 52 cm<br \/>2&#215;2: 18 cm x 18 cm<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1694498718956\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_size_is_a_12_page_newspaper_ad\"><\/span>What size is a 1\/2 page newspaper ad?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A 1\/2 page newspaper ad is typically 16.5 cm wide and 52 cm long. This is half the size of a full-page ad.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Publishing your newspaper advertisement through an ad agency i.e. the media ant can be a cost-effective way to reach a large audience.&nbsp;<\/p>\n\n\n\n<p>Not only will you be able to target your audience more accurately, but you will also enjoy the benefits of better circulation and exposure.&nbsp;<\/p>\n\n\n\n<p>Make sure to choose the <strong><a href=\"https:\/\/www.themediaant.com\/newspaper\">best advertising agency to publish your ad<\/a><\/strong> and enjoy the benefits of increased circulation and exposure!<\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1695292415620\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_is_the_size_of_a_newspaper_portrait\"><\/span><strong>What is the size of a newspaper portrait?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A newspaper portrait is a vertical photograph that is printed in a newspaper. The size of a newspaper portrait will vary depending on the size of the newspaper and the layout of the page. However, a typical newspaper portrait size is approximately 100 x 150 mm (4 x 6 inches).<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1695292431360\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_newspaper_has_a_large_page_size\"><\/span><strong>What newspaper has a large page size?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The Times of India and The Hindu are two of the most popular broadsheet newspapers in India, and they both have large page sizes. The Times of India page size is approximately 578 x 381 mm (22.75 x 15 inches), while The Hindu page size is approximately 585 x 381 mm (23 x 15 inches).<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1695292452743\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_is_the_size_of_a_newspaper_in_India\"><\/span><strong>What is the size of a newspaper in India?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>The size of a newspaper in India will vary depending on whether it is a broadsheet or tabloid newspaper. However, the most common newspaper sizes in India are:<br \/>Broadsheet: 578 x 381 mm (22.75 x 15 inches)<br \/>Tabloid: 381 x 292 mm (15 x 11.5 inches)<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1712922335394\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_is_the_pixel_size_of_a_newspaper_ad\"><\/span>What is the pixel size of a newspaper ad?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>In India, the pixel size of a newspaper ad typically varies, but a common size for a standard print ad might be around 1000 pixels wide by 600 pixels tall.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1712922459248\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><span class=\"ez-toc-section\" id=\"What_are_the_three_newspaper_sizes\"><\/span>What are the three newspaper sizes?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>In India, common newspaper sizes include Broadsheet, Tabloid, and Berliner.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Newspaper advertising is one of the most popular advertising media having a mass reach and great impact. Reading a newspaper is a popular morning habit for Indian households irrespective of&#8230;<\/p>\n","protected":false},"author":34,"featured_media":20777,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2114,2127],"tags":[2612,2617,2611,2608,2619,2603,2605,2615,2607,2843,2618,2613,2616,2606,2604,2610,2614,2609],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Newspaper-Advertising-A-Guide-to-Newspaper-Display-Ad-Sizes.jpg?fit=1080%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/16109"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=16109"}],"version-history":[{"count":44,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/16109\/revisions"}],"predecessor-version":[{"id":40170,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/16109\/revisions\/40170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/20777"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=16109"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=16109"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=16109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}