{"id":15940,"date":"2020-01-22T02:05:23","date_gmt":"2020-01-21T20:35:23","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=15940"},"modified":"2020-01-22T02:09:18","modified_gmt":"2020-01-21T20:39:18","slug":"is-advertising-on-an-online-news-platform-a-good-idea","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/is-advertising-on-an-online-news-platform-a-good-idea\/","title":{"rendered":"Is advertising on online news platforms a good idea?"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69df16ec5da1d\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69df16ec5da1d\"  type=\"checkbox\" id=\"item-69df16ec5da1d\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/is-advertising-on-an-online-news-platform-a-good-idea\/#Summary\" title=\"Summary:\">Summary:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/is-advertising-on-an-online-news-platform-a-good-idea\/#Article\" title=\"Article:\">Article:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/is-advertising-on-an-online-news-platform-a-good-idea\/#1_India_has_a_very_high_reach_for_online_news_content\" title=\"1.&nbsp;India has a very high reach for online news content\">1.&nbsp;India has a very high reach for online news content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/is-advertising-on-an-online-news-platform-a-good-idea\/#2_Consumers_in_India_prefer_to_consume_news_on_mobile_platforms\" title=\"2. Consumers in India prefer to consume news on mobile platforms\">2. Consumers in India prefer to consume news on mobile platforms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/is-advertising-on-an-online-news-platform-a-good-idea\/#3_For_a_greater_reach_and_better_engagement_try_both_mobile_web_and_mobile_apps\" title=\"3.&nbsp;For a greater reach and better engagement, try both mobile web and mobile apps.\">3.&nbsp;For a greater reach and better engagement, try both mobile web and mobile apps.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/is-advertising-on-an-online-news-platform-a-good-idea\/#4_News_in_vernacular_languages_is_the_way_forward\" title=\"4.&nbsp;News in vernacular languages is the way forward.\">4.&nbsp;News in vernacular languages is the way forward.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/is-advertising-on-an-online-news-platform-a-good-idea\/#5_News_aggregators_are_here_to_rule\" title=\"5.&nbsp;News aggregators are here to rule\">5.&nbsp;News aggregators are here to rule<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/is-advertising-on-an-online-news-platform-a-good-idea\/#6_Video_advertising_within_news_Effective_way_to_engage_the_audience\" title=\"6.&nbsp;Video advertising within news: Effective way to engage the audience\">6.&nbsp;Video advertising within news: Effective way to engage the audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/is-advertising-on-an-online-news-platform-a-good-idea\/#7_Top_10_online_news_platforms_for_advertising\" title=\"7.&nbsp;Top 10 online news platforms for advertising \">7.&nbsp;Top 10 online news platforms for advertising <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/is-advertising-on-an-online-news-platform-a-good-idea\/#8_Top_online_news_platforms_for_advertising_in_regional_languages\" title=\"8.&nbsp;Top online news platforms for advertising in regional languages \">8.&nbsp;Top online news platforms for advertising in regional languages <\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/is-advertising-on-an-online-news-platform-a-good-idea\/#a_Bengali\" title=\"(a) Bengali\">(a) Bengali<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/is-advertising-on-an-online-news-platform-a-good-idea\/#b_Hindi\" title=\"(b) Hindi\">(b) Hindi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.themediaant.com\/blog\/is-advertising-on-an-online-news-platform-a-good-idea\/#c_Kannada\" title=\"(c) Kannada\">(c) Kannada<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.themediaant.com\/blog\/is-advertising-on-an-online-news-platform-a-good-idea\/#d_Malayalam\" title=\"(d) Malayalam\">(d) Malayalam<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.themediaant.com\/blog\/is-advertising-on-an-online-news-platform-a-good-idea\/#e_Marathi\" title=\"(e) Marathi\">(e) Marathi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.themediaant.com\/blog\/is-advertising-on-an-online-news-platform-a-good-idea\/#f_Tamil\" title=\"(f) Tamil\">(f) Tamil<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.themediaant.com\/blog\/is-advertising-on-an-online-news-platform-a-good-idea\/#g_Telugu\" title=\"(g) Telugu\">(g) Telugu<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.themediaant.com\/blog\/is-advertising-on-an-online-news-platform-a-good-idea\/#Source\" title=\"Source:\">Source:<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Summary\"><\/span><strong>Summary:<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In this article, we would discuss:<\/p>\n\n\n\n<ul><li>Online news consumption in India is very high, especially on mobiles, in vernacular languages.<\/li><li>56% of all news consumers rely on news aggregators.<\/li><li>News in the form of video has witnessed a growth of more than 100%.<\/li><li>At the end of the article, we have listed down the popular online news platforms in various Indian languages.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Article\"><\/span><strong>Article:<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Reading and discussing news is one of India\u2019s most popular habits. For years, newspapers have enjoyed a special status in Indian households and offices. The same has been portrayed in several movies and series- how reading newspapers was the favorite family ritual and how the newspaper changed hands starting from the eldest to the youngest in the family. With time, people have become busier and mobile phones have become the one and only interface for information consumption. <\/p>\n\n\n\n<p>Recently, <a href=\"https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2019\/Trends-in-Online-News-Consumption-in-India\" rel=\"nofollow noopener\" target=\"_blank\">Comscore has released a report<\/a>&nbsp;that discusses the emerging trends in online news consumption. In this article, we would talk about the key takeaways from the article and check out the top-performing online news platforms on The Media Ant website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_India_has_a_very_high_reach_for_online_news_content\"><\/span><strong>1.&nbsp;<\/strong><strong>India has a very high reach for online news content<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When compared to other countries, India has a higher penetration of online news consumption. India comes second after China in terms of the number of people who consume news online. Hence, if looking for avenues to reach out to the people online on platforms that also offer high engagement, online news platforms are fit for the purpose.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"293\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/Picture1-1024x406.png?resize=740%2C293&#038;ssl=1\" alt=\"Top online content categories in India\" class=\"wp-image-15941\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture1.png?resize=1024%2C406&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture1.png?resize=300%2C119&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture1.png?resize=768%2C305&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture1.png?w=1449&amp;ssl=1 1449w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"291\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/Picture2-1024x402.png?resize=740%2C291&#038;ssl=1\" alt=\"Top news consuming countries in the world\" class=\"wp-image-15942\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture2.png?resize=1024%2C402&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture2.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture2.png?resize=768%2C301&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture2.png?w=1430&amp;ssl=1 1430w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Consumers_in_India_prefer_to_consume_news_on_mobile_platforms\"><\/span>2. Consumers in India prefer to consume news on mobile platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>More than 90% of online news in India is consumed on mobile. Advertising on mobile websites and apps for online news is an effective medium to reach out to millions of people. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"282\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/Picture3-1024x390.png?resize=740%2C282&#038;ssl=1\" alt=\"total minutes of news consumed on mobile and desktop\" class=\"wp-image-15943\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture3.png?resize=1024%2C390&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture3.png?resize=300%2C114&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture3.png?resize=768%2C293&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture3.png?w=1440&amp;ssl=1 1440w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_For_a_greater_reach_and_better_engagement_try_both_mobile_web_and_mobile_apps\"><\/span><strong>3.&nbsp;For a greater reach and better engagement, try both mobile web and mobile apps.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>News mobile websites have greater reach as news on mobile web platforms are easier to share and consume without committing a space on mobile. People who use news apps are however more committed to consuming news and hence show greater engagement. The best approach for advertising on news platforms would be a mix of advertising on mobile platforms as well as mobile apps. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"329\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/Picture4-1024x455.png?resize=740%2C329&#038;ssl=1\" alt=\"Time spent on news consumption on mobile web vs mobile app\" class=\"wp-image-15944\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture4.png?resize=1024%2C455&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture4.png?resize=300%2C133&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture4.png?resize=768%2C341&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture4.png?w=1388&amp;ssl=1 1388w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_News_in_vernacular_languages_is_the_way_forward\"><\/span><strong>4.&nbsp;News in vernacular languages is the way forward.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Gone are the days when online news consumption was limited to English only. There are several regional news platforms now along with the web versions of regional language newspapers that provide the audience with news and information in local languages. The good news is that many of them accept ads in local languages too. It\u2019s good news for local language advertisers who often face problems in getting their ads approved when opting for Google Display Advertising. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"305\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/Picture5-1024x422.png?resize=740%2C305&#038;ssl=1\" alt=\"News in vernacular languages in India\" class=\"wp-image-15945\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture5.png?resize=1024%2C422&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture5.png?resize=300%2C124&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture5.png?resize=768%2C316&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture5.png?w=1416&amp;ssl=1 1416w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_News_aggregators_are_here_to_rule\"><\/span><strong>5.&nbsp;News aggregators are here to rule<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>News aggregators are the latest superheroes in the world of online news consumption. They present news in an innovative and interesting manner. The majority of news consumers (~ 56%) prefer news aggregators for their daily news. Among all the news aggregators, <a href=\"https:\/\/www.themediaant.com\/digital\/dailyhunt-app-advertising\">Daily Hunt<\/a>&nbsp;has emerged as a winner, mostly due to the bouquet of vernacular languages it has to offer. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"309\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/Picture6-1024x428.png?resize=740%2C309&#038;ssl=1\" alt=\"news aggregators in India\" class=\"wp-image-15946\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture6.png?resize=1024%2C428&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture6.png?resize=300%2C126&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture6.png?resize=768%2C321&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture6.png?w=1439&amp;ssl=1 1439w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"304\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/Picture7-1024x421.png?resize=740%2C304&#038;ssl=1\" alt=\"news aggregator reach in India\" class=\"wp-image-15947\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture7.png?resize=1024%2C421&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture7.png?resize=300%2C123&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture7.png?resize=768%2C316&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture7.png?w=1401&amp;ssl=1 1401w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Video_advertising_within_news_Effective_way_to_engage_the_audience\"><\/span><strong>6.&nbsp;Video advertising within news: Effective way to engage the audience<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Over the last year, news consumption in format of the video has taken a huge leap as seen in the figure below. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"277\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/Picture-8-1024x383.png?resize=740%2C277&#038;ssl=1\" alt=\"video news consumption\" class=\"wp-image-15948\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture-8.png?resize=1024%2C383&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture-8.png?resize=300%2C112&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture-8.png?resize=768%2C287&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/Picture-8.png?w=1438&amp;ssl=1 1438w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Top_10_online_news_platforms_for_advertising\"><\/span><strong>7.&nbsp;Top 10 online news platforms for advertising <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We have listed down the top 10 online news platforms based on their popularity among advertisers (as exhibited by the traffic on The Media Ant website). <\/p>\n\n\n\n<p>*Rates provided are for banner ads, are indicative and subject to change with time. Kindly send an mail to <a href=\"mailto:Help@TheMediaAnt.com\">Help@TheMediaAnt.com<\/a>&nbsp;for the latest rates. <\/p>\n\n\n\n<p>*Reach provided is for website only. Contact us for app information<\/p>\n\n\n\n<p>* DailyHunt is a news aggregator that provides news in multiple native languages.<\/p>\n\n\n\n<table id=\"tablepress-71\" class=\"tablepress tablepress-id-71\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Media<\/th><th class=\"column-2\">Reach (Similarweb)<\/th><th class=\"column-3\">Category<\/th><th class=\"column-4\">Ad Types<\/th><th class=\"column-5\">CPM in INR<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/dailyhunt-app-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Daily Hunt-app<\/a><\/td><td class=\"column-2\">100 Million Downloads<\/td><td class=\"column-3\">News Aggregator<\/td><td class=\"column-4\">Banner, Video, App Install, Native<\/td><td class=\"column-5\">150<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/inshorts-app-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Inshorts-App<\/a><\/td><td class=\"column-2\">10 Million Downloads<\/td><td class=\"column-3\">News Aggregator<\/td><td class=\"column-4\">Banner, Video, Article, Magazine Card, Fact Card<\/td><td class=\"column-5\">300<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/times-of-india-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Times Of India<\/a><\/td><td class=\"column-2\">153 Million visitors\/month<\/td><td class=\"column-3\">General News<\/td><td class=\"column-4\">Banner, Video, Article<\/td><td class=\"column-5\">144<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/indian-express-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Indian Express<\/a><\/td><td class=\"column-2\">60 Million visitors\/month<\/td><td class=\"column-3\">General News<\/td><td class=\"column-4\">Banner, Article, Roadblock<\/td><td class=\"column-5\">125<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/hindustantimes-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Hindustan Times<\/a><\/td><td class=\"column-2\">56 Million visitors\/month<\/td><td class=\"column-3\">General News<\/td><td class=\"column-4\">Banner, Video, Article, Social Media Post<\/td><td class=\"column-5\">120<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/money-control-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Money Control<\/a><\/td><td class=\"column-2\">41 Million visitors\/month<\/td><td class=\"column-3\">Business &amp; Finance<\/td><td class=\"column-4\">Banner, Video, Article, Social Media Post<\/td><td class=\"column-5\">180<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/economic-times-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Economic Times<\/a><\/td><td class=\"column-2\">39 Million visitors\/month<\/td><td class=\"column-3\">Business &amp; Finance<\/td><td class=\"column-4\">Banner, Article, Roadblock<\/td><td class=\"column-5\">144<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/livemint-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Live Mint<\/a><\/td><td class=\"column-2\">37 Million visitors\/month<\/td><td class=\"column-3\">Business &amp; Finance<\/td><td class=\"column-4\">Banner, Video, Article, Social Media Post<\/td><td class=\"column-5\">140<\/td>\n<\/tr>\n<tr class=\"row-10 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/the-hindu-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">The Hindu<\/a><\/td><td class=\"column-2\">32 Million visitors\/month<\/td><td class=\"column-3\">General News<\/td><td class=\"column-4\">Banner, Video, Article, Social Media Post<\/td><td class=\"column-5\">160<\/td>\n<\/tr>\n<tr class=\"row-11 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/business-standard-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Business Standard<\/a><\/td><td class=\"column-2\">9 Million<\/td><td class=\"column-3\">Business &amp; Finance<\/td><td class=\"column-4\">Banner, Roadblock<\/td><td class=\"column-5\">255<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-71 from cache -->\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"8_Top_online_news_platforms_for_advertising_in_regional_languages\"><\/span><strong>8.&nbsp;Top online news platforms for advertising in regional languages <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>*Rates provided are for banner ads, are indicative and subject to change with time. Kindly send an mail to <a href=\"mailto:Help@TheMediaAnt.com\">Help@TheMediaAnt.com<\/a>&nbsp;for the latest rates. <\/p>\n\n\n\n<p>*Reach provided is for website only. Contact us for app information<\/p>\n\n\n\n<p>* DailyHunt is a news aggregator that provides news in multiple native languages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"a_Bengali\"><\/span>(a) <strong>Bengali<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n\n<table id=\"tablepress-72\" class=\"tablepress tablepress-id-72\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Media<\/th><th class=\"column-2\">Reach\/Month<br \/>\n(Similarweb)<\/th><th class=\"column-3\">Ad Types<\/th><th class=\"column-4\">CPM in INR<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/ananda-bazar-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Ananda Bazar <\/a><\/td><td class=\"column-2\">16 Million<\/td><td class=\"column-3\">Banner, Article, Roadblock<\/td><td class=\"column-4\">150<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/bartaman-patrika-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Bartaman Patrika<\/a><\/td><td class=\"column-2\">884 Thousand<\/td><td class=\"column-3\">Banner<\/td><td class=\"column-4\">80<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/ebela-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Ebela<\/a><\/td><td class=\"column-2\">382 Thousand<\/td><td class=\"column-3\">Banner, Roadblock, Native<\/td><td class=\"column-4\">200<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-72 from cache -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"b_Hindi\"><\/span>(b) <strong>Hindi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n\n<table id=\"tablepress-73\" class=\"tablepress tablepress-id-73\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Media<\/th><th class=\"column-2\">Reach\/Month (Similarweb)<\/th><th class=\"column-3\">Ad Types<\/th><th class=\"column-4\">CPM in INR<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/aaj-tak-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Aaj Tak<\/a><\/td><td class=\"column-2\">50 Million<\/td><td class=\"column-3\">Banner, Article, Roadblock<\/td><td class=\"column-4\">250<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/livehindustan-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Live Hindustan<\/a><\/td><td class=\"column-2\">35 Million<\/td><td class=\"column-3\">Banner, Video, Roadblock<\/td><td class=\"column-4\">125<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/dainikbhaskar-mobile-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Dainik Bhaskar <\/a><\/td><td class=\"column-2\">31 Million<\/td><td class=\"column-3\">Banner<\/td><td class=\"column-4\">175<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/amar-ujala-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Amar Ujala<\/a><\/td><td class=\"column-2\">58 Million<\/td><td class=\"column-3\">Banner, Video<\/td><td class=\"column-4\">111<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/navbharat-times-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Navbharat Times<\/a><\/td><td class=\"column-2\">49 Million<\/td><td class=\"column-3\">Banner<\/td><td class=\"column-4\">97<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/jagran-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Jagran<\/a><\/td><td class=\"column-2\">41 Million<\/td><td class=\"column-3\">Banner, Video<\/td><td class=\"column-4\">111<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/ibn-khabar-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">IBN Khabar<\/a><\/td><td class=\"column-2\">30 Million<\/td><td class=\"column-3\">Banner, Video<\/td><td class=\"column-4\">122<\/td>\n<\/tr>\n<tr class=\"row-9 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/indiatv-live-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">India TV<\/a><\/td><td class=\"column-2\">8 Million<\/td><td class=\"column-3\">Native Ad<\/td><td class=\"column-4\">40<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-73 from cache -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"c_Kannada\"><\/span>(c) <strong>Kannada<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n\n<table id=\"tablepress-74\" class=\"tablepress tablepress-id-74\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Media<\/th><th class=\"column-2\">Reach\/Month (Similarweb)<\/th><th class=\"column-3\">Ad Types<\/th><th class=\"column-4\">Pricing Model<\/th><th class=\"column-5\">Cost Per Unit in INR<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/television\/tv9-kannada-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">TV9 Kannada<\/a><\/td><td class=\"column-2\">NA<\/td><td class=\"column-3\">Banner, Video<\/td><td class=\"column-4\">Cost Per Thousand Impressions<\/td><td class=\"column-5\">57<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/prajavani-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Prajavani<\/a><\/td><td class=\"column-2\">3 Million<\/td><td class=\"column-3\">Banner, Article, Roadblock, Native<\/td><td class=\"column-4\">Cost Per Thousand Impressions<\/td><td class=\"column-5\">105<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/vijaya-karnataka-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Vijaya Karnataka<\/a><\/td><td class=\"column-2\">2 Million<\/td><td class=\"column-3\">Banner<\/td><td class=\"column-4\">Cost Per Thousand Impressions<\/td><td class=\"column-5\">97<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/vijayavani-epaper-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Vijayavani<\/a><\/td><td class=\"column-2\">1 Million<\/td><td class=\"column-3\">Banner<\/td><td class=\"column-4\">Cost Per Week<\/td><td class=\"column-5\">3,450<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/udayavani-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Udayavani<\/a><\/td><td class=\"column-2\">1 Million<\/td><td class=\"column-3\">Banner, Native Ad<\/td><td class=\"column-4\">Cost Per Month<\/td><td class=\"column-5\">27,800<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/kannada-prabha-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Kannada Prabha<\/a><\/td><td class=\"column-2\">1 Million<\/td><td class=\"column-3\">Banner, Native, Roadblock<\/td><td class=\"column-4\">Cost Per Month<\/td><td class=\"column-5\">77,780<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-74 from cache -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"d_Malayalam\"><\/span>(d) <strong>Malayalam<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n\n<table id=\"tablepress-75\" class=\"tablepress tablepress-id-75\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Media<\/th><th class=\"column-2\">Reach\/Month (Similarweb)<\/th><th class=\"column-3\">Ad Types<\/th><th class=\"column-4\">CPM in INR<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/manorama-online-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Manorama Online<\/a><\/td><td class=\"column-2\">30 Million<\/td><td class=\"column-3\">Banner<\/td><td class=\"column-4\">120<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/asianet-news-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Asianet News<\/a><\/td><td class=\"column-2\">22 Million<\/td><td class=\"column-3\">Banner, Video, Native<\/td><td class=\"column-4\">125<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/mathrubhumi-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Mathrubhumi<\/a><\/td><td class=\"column-2\">15 Million<\/td><td class=\"column-3\">Banner, Native<\/td><td class=\"column-4\">56<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-75 from cache -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"e_Marathi\"><\/span>(e) <strong>Marathi<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n\n<table id=\"tablepress-76\" class=\"tablepress tablepress-id-76\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Media<\/th><th class=\"column-2\">Reach\/Month (Similarweb)<\/th><th class=\"column-3\">Ad Types<\/th><th class=\"column-4\">Pricing Model<\/th><th class=\"column-5\">Cost Per Unit in INR<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/loksatta-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Loksatta<\/a><\/td><td class=\"column-2\">30 Million<\/td><td class=\"column-3\">Banner<\/td><td class=\"column-4\">Cost Per Thousand Impressions<\/td><td class=\"column-5\">125<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/ibn-lokmat-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">IBN Lokmat<\/a><\/td><td class=\"column-2\">10 Million<\/td><td class=\"column-3\">Banner, Roadblock<\/td><td class=\"column-4\">Cost Per Thousand Impressions<\/td><td class=\"column-5\">156<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/lokmat-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Lokmat<\/a><\/td><td class=\"column-2\">9 Million<\/td><td class=\"column-3\">Banner, Native<\/td><td class=\"column-4\">Cost Per Thousand Impressions<\/td><td class=\"column-5\">150<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/maharashtra-times-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Maharashtra Times<\/a><\/td><td class=\"column-2\">5 Million<\/td><td class=\"column-3\">Banner<\/td><td class=\"column-4\">Cost Per Thousand Impressions<\/td><td class=\"column-5\">97<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/saamana-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Saamana<\/a><\/td><td class=\"column-2\">1 Million<\/td><td class=\"column-3\">Banner<\/td><td class=\"column-4\">Cost Per Thousand Impressions<\/td><td class=\"column-5\">150<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/pudhari-epaper-webiste-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Pudhari<\/a><\/td><td class=\"column-2\">1 Million<\/td><td class=\"column-3\">Banner<\/td><td class=\"column-4\">Cost Per Week<\/td><td class=\"column-5\">2,540<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-76 from cache -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"f_Tamil\"><\/span>(f) <strong>Tamil<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n\n<table id=\"tablepress-77\" class=\"tablepress tablepress-id-77\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Media<\/th><th class=\"column-2\">Reach\/Month (Similarweb)<\/th><th class=\"column-3\">Ad Types<\/th><th class=\"column-4\">CPM in INR<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/dinamalar-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Dinamalar<\/a><\/td><td class=\"column-2\">9 Million<\/td><td class=\"column-3\">Banner, Roadblock<\/td><td class=\"column-4\">175<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/the-tamil-hindu-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">The Hindu Tamil<\/a><\/td><td class=\"column-2\">4 Million<\/td><td class=\"column-3\">Banner, Video<\/td><td class=\"column-4\">90<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/daily-thanti-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Daily Thanthi<\/a><\/td><td class=\"column-2\">4 Million<\/td><td class=\"column-3\">Banner, Article, Social Media Post<\/td><td class=\"column-4\">130<\/td>\n<\/tr>\n<tr class=\"row-5 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/maalaimalar-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Maalaimalar<\/a><\/td><td class=\"column-2\">4 Million<\/td><td class=\"column-3\">Native ad<\/td><td class=\"column-4\">40<\/td>\n<\/tr>\n<tr class=\"row-6 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/dinakaran-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Dinakaran<\/a><\/td><td class=\"column-2\">2 Million<\/td><td class=\"column-3\">Banner, Native<\/td><td class=\"column-4\">111<\/td>\n<\/tr>\n<tr class=\"row-7 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/puthiya-thalaimurai-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Puthiya ThalaiMurai<\/a><\/td><td class=\"column-2\">3 Million<\/td><td class=\"column-3\">Banner, Social Media Post<\/td><td class=\"column-4\">200<\/td>\n<\/tr>\n<tr class=\"row-8 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/dinamani-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Dinamani<\/a><\/td><td class=\"column-2\">2 Million<\/td><td class=\"column-3\">Banner, Native ad<\/td><td class=\"column-4\">133<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-77 from cache -->\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"g_Telugu\"><\/span>(g) <strong>Telugu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n\n<table id=\"tablepress-78\" class=\"tablepress tablepress-id-78\">\n<thead>\n<tr class=\"row-1 odd\">\n\t<th class=\"column-1\">Media<\/th><th class=\"column-2\">Reach\/Month (similarweb)<\/th><th class=\"column-3\">Ad Types<\/th><th class=\"column-4\">Pricing Model<\/th><th class=\"column-5\">Cost Per Unit in INR<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-hover\">\n<tr class=\"row-2 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/eenadu-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Eenadu<\/a><\/td><td class=\"column-2\">29 Million<\/td><td class=\"column-3\">Banner<\/td><td class=\"column-4\">Cost Per Thousand Impressions<\/td><td class=\"column-5\">140<\/td>\n<\/tr>\n<tr class=\"row-3 odd\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/tv9-telugu-app-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">TV9 Telugu<\/a><\/td><td class=\"column-2\">NA<\/td><td class=\"column-3\">Banner, Video<\/td><td class=\"column-4\">Cost Per Thousand Impressions<\/td><td class=\"column-5\">111<\/td>\n<\/tr>\n<tr class=\"row-4 even\">\n\t<td class=\"column-1\"><a href=\"https:\/\/www.themediaant.com\/digital\/andhra-jyothi-website-advertising\" rel=\"noopener noreferrer\" target=\"_blank\">Andhra Jyothi<\/a><\/td><td class=\"column-2\">10 Million<\/td><td class=\"column-3\">Banner, Video<\/td><td class=\"column-4\">Cost Per Month<\/td><td class=\"column-5\">3,88,890<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-78 from cache -->\n\n\n\n<p>Kindly note that the above-mentioned details are indicative only. In case you would like to get an accurate data point for any of these platforms, we are just a mail away. Reach out to us at <a href=\"mailto:Help@TheMediaAnt.com\">Help@TheMediaAnt.com<\/a>&nbsp;for any digital advertising query. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Source\"><\/span><strong>Source:<\/strong><strong><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ol><li><a href=\"https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2019\/Trends-in-Online-News-Consumption-in-India\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.comscore.com\/Insights\/Presentations-and-Whitepapers\/2019\/Trends-in-Online-News-Consumption-in-India<\/a><\/li><li><a href=\"http:\/\/www.themediaant.com\">www.themediaant.com<\/a>&nbsp;<\/li><\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Summary: In this article, we would discuss: Online news consumption in India is very high, especially on mobiles, in vernacular languages. 56% of all news consumers rely on news aggregators&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":15949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2109],"tags":[2265,2266,2264,882,2267],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/worker-reading-news-with-tablet_1162-83.jpg?fit=626%2C417&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/15940"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=15940"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/15940\/revisions"}],"predecessor-version":[{"id":15951,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/15940\/revisions\/15951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/15949"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=15940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=15940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=15940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}