{"id":15915,"date":"2020-01-16T12:27:45","date_gmt":"2020-01-16T06:57:45","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=15915"},"modified":"2022-08-09T15:01:13","modified_gmt":"2022-08-09T09:31:13","slug":"on-ground-activation-an-exciting-way-to-drive-audience","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/on-ground-activation-an-exciting-way-to-drive-audience\/","title":{"rendered":"On-Ground Activation &#8211; An Exciting Way to Drive Audience"},"content":{"rendered":"\n<p>Experience is Everything! Especially when people are bombarded with hundreds of ads every day and the last thing that brands would want to do is to become a part of the clutter.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why brands are coming up with more personalized solutions to reach their targeted customers and provide more tangible experiences that are exciting and memorable.&nbsp;<\/p>\n\n\n\n<p>Rather than passively promoting, brands are now moving towards engaging the audience in the co-creation of their marketing activities and that\u2019s what is known as \u201c<strong>On-ground activation<\/strong>\u201d<\/p>\n\n\n\n<p>Let\u2019s first start off by understanding what exactly is \u201con-ground activation\u201d and how does it work-&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69f3791ab34b4\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69f3791ab34b4\"  type=\"checkbox\" id=\"item-69f3791ab34b4\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/on-ground-activation-an-exciting-way-to-drive-audience\/#What_is_on-ground_activation\" title=\"What is on-ground activation?\">What is on-ground activation?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/on-ground-activation-an-exciting-way-to-drive-audience\/#Why_should_brands_opt_for_on-ground_activation\" title=\"Why should brands opt for on-ground activation?&nbsp;\">Why should brands opt for on-ground activation?&nbsp;<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_on-ground_activation\"><\/span><strong>What is on-ground activation?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In <strong>On-ground activation<\/strong>, you engage the customers in a way that creates a personalized and lasting impact on them and encourages them to engage with your brand and spread the word through social media or through the oldest yet the most effective way; word of mouth.<\/p>\n\n\n\n<div>[formidable id=&#8221;2&#8243;]<\/div>\n\n\n\n<p>On-ground activation can be done in a number of ways:&nbsp;<\/p>\n\n\n\n<ol><li>Brands can organize events in shopping malls, organize games in a business conference, or partnered with other brands.&nbsp;<\/li><li>Brands can distribute leaflets, pamphlets, and brochures on the street level to create awareness about the product and boost the brand name.&nbsp;<\/li><\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_should_brands_opt_for_on-ground_activation\"><\/span><strong>Why should brands opt for on-ground activation?&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>On-ground activation campaigns deftly create and encourages the sensory, emotional, and rational experiences to make a lasting impact on brands\u2019 targeted customers and prove the brand loyalty.&nbsp;<\/p>\n\n\n\n<p>While, the basic purpose of doing an on-ground activation campaign is to engage the customers and boost the engagement, here the following other reasons to choose on-ground activation programs:&nbsp;<\/p>\n\n\n\n<ol><li>On-ground activation marketing campaigns are useful when brands want to rise above the cluttered market space.&nbsp;<\/li><li>Encourage and engage your customers.&nbsp;<\/li><li>On-ground activation is one of the best marketing techniques to boost engagement and brand awareness quickly.&nbsp;<\/li><li>It\u2019s highly personalized and can be customized according to the brand\u2019s requirements.&nbsp;<\/li><\/ol>\n\n\n\n<p><strong>How to create a powerful on-ground activation campaign?<\/strong><\/p>\n\n\n\n<ol><li><strong>Integration<\/strong>: The most effective on-ground activation to boost engagement is the combination of different advertising mediums like digital, print and radio.&nbsp;<\/li><li><strong>Brand relevance<\/strong>: The key to an effective on-ground activation marketing campaign is to create a set of activities that align with the targeted audience and help them get connected with the product.&nbsp;<\/li><li><strong>Uniqueness<\/strong>: Make sure you use an implicit approach in your communication, create an interactive experience around the message by making it implicit.<\/li><li>&nbsp;<strong>Location<\/strong>: Carefully analyzing the need for the campaign and the desired target audience to identify strategic locations where the campaign would work the best.&nbsp;<\/li><\/ol>\n\n\n\n<p><strong>How can you launch your hassle-free on-ground activation campaign with <a href=\"https:\/\/www.themediaant.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"The Media Ant (opens in a new tab)\">The Media Ant<\/a>?<\/strong><\/p>\n\n\n\n<p>Send us a brief on what you want to promote. Based on this we will create a plan with a mix of branding options to best promote your brand.&nbsp;<br><\/p>\n\n\n\n<p><strong>Case study of On-ground activation.&nbsp;<\/strong><\/p>\n\n\n\n[embeddoc url=&#8221;https:\/\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/on-ground-activation-ppt-1.pptx&#8221; download=&#8221;all&#8221; viewer=&#8221;microsoft&#8221;]\n\n\n\n<p>Send us an e-mail at <strong>help@themediaant.com<\/strong> to know more about On-ground activation campaigns. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experience is Everything! Especially when people are bombarded with hundreds of ads every day and the last thing that brands would want to do is to become a part of&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":21556,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2114],"tags":[2262,2677,3016],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/On-ground-activation.jpg?fit=1080%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/15915"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=15915"}],"version-history":[{"count":5,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/15915\/revisions"}],"predecessor-version":[{"id":23008,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/15915\/revisions\/23008"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/21556"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=15915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=15915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=15915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}