{"id":15829,"date":"2022-08-09T15:05:00","date_gmt":"2022-08-09T09:35:00","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=15829"},"modified":"2022-08-30T14:03:21","modified_gmt":"2022-08-30T08:33:21","slug":"tmas-reach-calculator-tool","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/tmas-reach-calculator-tool\/","title":{"rendered":"TMA&#8217;s Media Reach Calculator Tool"},"content":{"rendered":"\n<p>Marketers understand the need for measuring the\nestimated reach across their marketing campaigns to help them better optimizes\ntheir marketing decisions. <\/p>\n\n\n\n<p>Calculating the <a href=\"https:\/\/www.themediaant.com\/blog\/tmas-digital-media-calculator\/\" target=\"_blank\" rel=\"noreferrer noopener\">reach of online media<\/a> is easy, on the other side, calculating the reach for offline media is as tricky yet equally necessary. &nbsp;<\/p>\n\n\n\n<p>It takes a lot of factors and insights to fully understand the reach of the offline media to launch effectively successful marketing campaigns. <\/p>\n\n\n\n<p>Whether its radio, TV, print or outdoor or even digital, the lack of specific data and insights might lead your marketing efforts to hit the bottom line and jeopardize your allover marketing budget. <\/p>\n\n\n\n<p>Fortunately, there\u2019s a way through which you can get\nthe estimated reach of your offline and online marketing campaigns to help you\nmake better marketing decisions. <\/p>\n\n\n\n<p>Yes, you\u2019ve read it right; we can help you estimate the reach of your offline and online marketing campaigns to help you optimize your efforts and marketing budget. <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69f8588909d8c\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69f8588909d8c\"  type=\"checkbox\" id=\"item-69f8588909d8c\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/tmas-reach-calculator-tool\/#TMA%E2%80%99s_Reach_Calculator_Tool\" title=\"TMA\u2019s Reach Calculator Tool \">TMA\u2019s Reach Calculator Tool <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/tmas-reach-calculator-tool\/#Who_is_it_for\" title=\"Who is it\nfor?\">Who is it\nfor?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/tmas-reach-calculator-tool\/#How_will_TMA%E2%80%99s_Reach_Calculator_Tool_help_you\" title=\"How will TMA\u2019s Reach\nCalculator Tool help you?\">How will TMA\u2019s Reach\nCalculator Tool help you?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/tmas-reach-calculator-tool\/#How_to_use_TMA%E2%80%99s_Reach_Calculator_Tool\" title=\"How to use TMA\u2019s Reach Calculator\nTool?\">How to use TMA\u2019s Reach Calculator\nTool?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/tmas-reach-calculator-tool\/#1_Radio\" title=\"1. Radio \">1. Radio <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/tmas-reach-calculator-tool\/#2_Cinema\" title=\"2. Cinema\">2. Cinema<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/tmas-reach-calculator-tool\/#3_Newspaper\" title=\"3. Newspaper\">3. Newspaper<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/tmas-reach-calculator-tool\/#4_Magazine\" title=\"4. Magazine\">4. Magazine<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/tmas-reach-calculator-tool\/#5_Aircraft\" title=\"5. Aircraft\">5. Aircraft<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.themediaant.com\/blog\/tmas-reach-calculator-tool\/#6_Airport\" title=\"6. Airport\">6. Airport<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.themediaant.com\/blog\/tmas-reach-calculator-tool\/#7_Digital\" title=\"7. Digital\">7. Digital<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.themediaant.com\/blog\/tmas-reach-calculator-tool\/#Your_calculation_is_ready_What_next\" title=\"Your calculation is ready!! What next?\">Your calculation is ready!! What next?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TMA%E2%80%99s_Reach_Calculator_Tool\"><\/span><strong>TMA\u2019s Reach Calculator Tool <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/Media-Reach-Calculator.xlsx\" rel=\"nofollow noopener\" target=\"_blank\">Media-Reach-Calculator<\/a><a href=\"https:\/\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/Media-Reach-Calculator.xlsx\" class=\"wp-block-file__button\" download rel=\"nofollow noopener\" target=\"_blank\">Download<\/a><\/div>\n\n\n\n<p><strong>TMA\u2019s Reach Calculator <\/strong>is a simple tool (Excel) in which you can calculate the reach of the following advertising mediums according to your requirement: <\/p>\n\n\n\n<ol><li>Radio <\/li><li>Television <\/li><li>Cinema <\/li><li>Newspaper <\/li><li>Magazine <\/li><li>Airport <\/li><li>Aircraft <\/li><li>Digital Media <\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_is_it_for\"><\/span><strong>Who is it\nfor?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>TMA\u2019s Reach Calculator <\/strong>is for all the marketers and advertisers who want to calculate the estimated reach of their marketing campaigns on different offline and online advertising mediums. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_will_TMA%E2%80%99s_Reach_Calculator_Tool_help_you\"><\/span><strong>How will TMA\u2019s Reach\nCalculator Tool help you?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul><li>Once you open the sheet, you can choose your preferred\nadvertising medium to calculate the estimated reach. <\/li><li>You can optimize the result by applying the\navailable filters on your preferred media. <\/li><li>You can also get the overall estimated reach of\nyour marketing campaign by choosing the multiple mediums at the same time. <\/li><\/ul>\n\n\n\n<p><strong>TMA\u2019s Reach Calculator\nTool <\/strong>was developed by the years of practice and experience in the media\nindustry. We have used the standard formulas and different variable values for\nthe individual mediums to calculate the best accurate results. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_use_TMA%E2%80%99s_Reach_Calculator_Tool\"><\/span><strong>How to use TMA\u2019s Reach Calculator\nTool?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The<strong> Reach Calculator Tool <\/strong>is a downloadable sheet while you will be able to access in Microsoft Excel. <\/p>\n\n\n\n<p>This is how the sheet will appear when you download and open the sheet in the software. (Click on the below link to download the sheet)<\/p>\n\n\n\n<div class=\"wp-block-file\"><a href=\"https:\/\/tma-india-blog.s3.ap-south-1.amazonaws.com\/wp-content\/uploads\/2020\/01\/Media-Reach-Calculator-20200108162138.xlsx\" rel=\"nofollow noopener\" target=\"_blank\">Media-Reach-Calculator<\/a><a href=\"https:\/\/tma-india-blog.s3.ap-south-1.amazonaws.com\/wp-content\/uploads\/2020\/01\/Media-Reach-Calculator-20200108162138.xlsx\" class=\"wp-block-file__button\" download rel=\"nofollow noopener\" target=\"_blank\">Download<\/a><\/div>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/main-image-20200108145342.png?resize=703%2C338&#038;ssl=1\" alt=\"reach calculator tool\" class=\"wp-image-15831\" width=\"703\" height=\"338\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/main-image-20200108145342.png?w=1405&amp;ssl=1 1405w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/main-image-20200108145342.png?resize=300%2C145&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/main-image-20200108145342.png?resize=1024%2C493&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/main-image-20200108145342.png?resize=768%2C370&amp;ssl=1 768w\" sizes=\"(max-width: 703px) 100vw, 703px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p>Now, let me quickly breakdown each of the advertising mediums and the key metrics that you will be interacting with and the results will be changed accordingly. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Radio\"><\/span>1. <strong>Radio <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Radio is one of the most effective and innovative offline media to grab the attention of mass audiences. The variables that directly affect the reach of a radio campaign are:<\/p>\n\n\n\n<ul><li>IRS Weekly Reach <\/li><li>Time band (Prime time\/ Non-prime time)<\/li><li>Ads in the time band\/day<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/radio-1-20200108145438.png?resize=369%2C197&#038;ssl=1\" alt=\"radio ad campaign reach\" class=\"wp-image-15832\" width=\"369\" height=\"197\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/radio-1-20200108145438.png?w=327&amp;ssl=1 327w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/radio-1-20200108145438.png?resize=300%2C161&amp;ssl=1 300w\" sizes=\"(max-width: 369px) 100vw, 369px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<p>When you select the filter option in the top right corner of\nthe radio table, you will see a list of <strong>radio\nchannels <\/strong>to select. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/radio-2-20200108145508.png?resize=377%2C499&#038;ssl=1\" alt=\"\" class=\"wp-image-15833\" width=\"377\" height=\"499\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/radio-2-20200108145508.png?w=354&amp;ssl=1 354w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/radio-2-20200108145508.png?resize=226%2C300&amp;ssl=1 226w\" sizes=\"(max-width: 377px) 100vw, 377px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<p>Select your preferred radio channel [s] to calculate the reach of your marketing campaign. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Cinema\"><\/span>2. <strong>Cinema<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/cinema\">Cinema advertising<\/a> is one of the most effective media for hyper-local advertising. The key factors which affect the reach of cinema advertising campaigns are:<\/p>\n\n\n\n<ul><li>Cinema Screen Type &nbsp;<\/li><li>Total seats <\/li><li>The average occupancy of the cinema hall <\/li><li>Show\/week <\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/cinema-1-20200108145556.png?resize=438%2C196&#038;ssl=1\" alt=\"cinema ad campaign reach\" class=\"wp-image-15834\" width=\"438\" height=\"196\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/cinema-1-20200108145556.png?w=401&amp;ssl=1 401w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/cinema-1-20200108145556.png?resize=300%2C134&amp;ssl=1 300w\" sizes=\"(max-width: 438px) 100vw, 438px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<p>Select your screen type [s] according to the location from the top right filter icon of the cinema table to calculate the reach of your chosen cinema screen.<\/p>\n\n\n\n<figure class=\"wp-block-gallery aligncenter columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img decoding=\"async\" loading=\"lazy\" width=\"435\" height=\"459\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/cinema-2-20200108160817.png?resize=435%2C459&#038;ssl=1\" alt=\"\" data-id=\"15857\" data-full-url=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/cinema-2-20200108160817.png?resize=435%2C459&#038;ssl=1\" data-link=\"https:\/\/blog.themediaant.com\/tmas-reach-calculator-tool\/cinema-2-20200108160817\/\" class=\"wp-image-15857\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/cinema-2-20200108160817.png?w=435&amp;ssl=1 435w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/cinema-2-20200108160817.png?resize=284%2C300&amp;ssl=1 284w\" sizes=\"(max-width: 435px) 100vw, 435px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/li><\/ul><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Newspaper\"><\/span>3. <strong>Newspaper<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/newspaper\">Newspaper advertising<\/a> is the best option to get access to individual homes and apartments and make a statement. The key factors which define the reach of a particular newspaper are: <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/newspaper-1-20200108145719.png?resize=339%2C207&#038;ssl=1\" alt=\"newspaper ad campaign reach\" class=\"wp-image-15836\" width=\"339\" height=\"207\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<ul><li>Circulation of the newspaper <\/li><li>Readership of the newspaper <\/li><li>Ad Size <\/li><li>Page Position <\/li><li>Ads per Week<\/li><\/ul>\n\n\n\n<p>Select your preferred newspaper [s] according to the location from the filter option to calculate the estimated reach of your selected newspaper [s]<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"408\" height=\"457\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/newspaper-2-20200108161006.png?resize=408%2C457&#038;ssl=1\" alt=\"\" class=\"wp-image-15858\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/newspaper-2-20200108161006.png?w=408&amp;ssl=1 408w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/newspaper-2-20200108161006.png?resize=268%2C300&amp;ssl=1 268w\" sizes=\"(max-width: 408px) 100vw, 408px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Magazine\"><\/span>4. <strong>Magazine<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/magazine\">Magazine Advertising<\/a> is the best way to target a niche audience. The variables to measure the reach of a magazine are: <\/p>\n\n\n\n<ul><li>Circulation of the magazine <\/li><li>Readership of the magazine <\/li><li>Ad Size <\/li><li>Page Position <\/li><li>Ads per week. <\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/mag-1-20200108145754.png?resize=371%2C207&#038;ssl=1\" alt=\"magazine ad campaign reach\" class=\"wp-image-15837\" width=\"371\" height=\"207\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/mag-1-20200108145754.png?w=322&amp;ssl=1 322w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/mag-1-20200108145754.png?resize=300%2C168&amp;ssl=1 300w\" sizes=\"(max-width: 371px) 100vw, 371px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<p>Select your preferred magazine [s] from the top right filter option in the magazine table to get the reach of your chosen magazine. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"415\" height=\"430\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/mag-2-20200108161148.png?resize=415%2C430&#038;ssl=1\" alt=\"\" class=\"wp-image-15859\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/mag-2-20200108161148.png?w=415&amp;ssl=1 415w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/mag-2-20200108161148.png?resize=290%2C300&amp;ssl=1 290w\" sizes=\"(max-width: 415px) 100vw, 415px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Aircraft\"><\/span>5. <strong>Aircraft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Advertising on Aircraft is one of the most popular sources of targeting premium audience at a higher engagement rate. The factors that affect the reach of Aircraft advertising are:<\/p>\n\n\n\n<ul><li>No of seats and the aircraft <\/li><li>Occupancy <\/li><li>Trips per day <\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/aircraft-1-20200108145843.png?resize=422%2C145&#038;ssl=1\" alt=\"airline ad campaign reach\" class=\"wp-image-15839\" width=\"422\" height=\"145\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/aircraft-1-20200108145843.png?w=380&amp;ssl=1 380w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/aircraft-1-20200108145843.png?resize=300%2C103&amp;ssl=1 300w\" sizes=\"(max-width: 422px) 100vw, 422px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<p> Select your required number of aircraft from the table, and get the estimated monthly reach.  <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"395\" height=\"170\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/air-craft-2-20200108161256.png?resize=395%2C170&#038;ssl=1\" alt=\"\" class=\"wp-image-15860\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/air-craft-2-20200108161256.png?w=395&amp;ssl=1 395w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/air-craft-2-20200108161256.png?resize=300%2C129&amp;ssl=1 300w\" sizes=\"(max-width: 395px) 100vw, 395px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Airport\"><\/span>6. Airport<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The Airport is the entry and exit point of any city and is one of the most preferred media to target premium and captive audience. The factors that define the reach of <a href=\"https:\/\/www.themediaant.com\/airport\">airport advertising<\/a> are:<\/p>\n\n\n\n<ul><li>Monthly Footfall <\/li><li>Ad Location <\/li><li>Ad Size<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/airport-1-20200108145939.png?resize=464%2C157&#038;ssl=1\" alt=\"airport ad campaign reach\" class=\"wp-image-15841\" width=\"464\" height=\"157\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/airport-1-20200108145939.png?w=403&amp;ssl=1 403w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/airport-1-20200108145939.png?resize=300%2C101&amp;ssl=1 300w\" sizes=\"(max-width: 464px) 100vw, 464px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<p> Select the location [s] from the filter option in the Airport table to get the estimated reach.  <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"274\" height=\"507\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/airport-2-20200108161502.png?resize=274%2C507&#038;ssl=1\" alt=\"\" class=\"wp-image-15861\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/airport-2-20200108161502.png?w=274&amp;ssl=1 274w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/airport-2-20200108161502.png?resize=162%2C300&amp;ssl=1 162w\" sizes=\"(max-width: 274px) 100vw, 274px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Digital\"><\/span>7. Digital<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.themediaant.com\/digital\">Digital Advertising<\/a> is one of the tremendously growing advertising media. The two key factors which define the reach of any digital platform is the ad type and the pricing model (cpc, cpm, cpi, cpv)<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/digital-1-20200108150035.png?resize=374%2C144&#038;ssl=1\" alt=\"digital ad campaign reach\" class=\"wp-image-15843\" width=\"374\" height=\"144\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<p> Select the platform [s] from the filter option in the Digital table and get the count of estimated reach of your chosen platforms.  <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"272\" height=\"475\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2020\/01\/digital-2-20200108161607.png?resize=272%2C475&#038;ssl=1\" alt=\"\" class=\"wp-image-15862\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/digital-2-20200108161607.png?w=272&amp;ssl=1 272w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/digital-2-20200108161607.png?resize=172%2C300&amp;ssl=1 172w\" sizes=\"(max-width: 272px) 100vw, 272px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<p>Once you select all of your preferred filters, you\u2019ll be able to count the individual reach or the combined reach of all of your selected mediums. <\/p>\n\n\n\n<p><strong>NOTE<\/strong>&#8211; This is the sneak peek of the main Reach Calculator tool, hence a few of the variables are kept unchangeable. <\/p>\n\n\n\n<p>Contact us for a fully personalized reach calculator where\nyou will be able to play with all the variables and optimize your marketing campaigns\naccordingly. <\/p>\n\n\n\n<ul><li>The Outdoor and Television advertising medium is not available in the free version. Contact us at <a href=\"mailto:help@themediaant.com\">help@themediaant.com<\/a> to get access to the paid tool. <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Your_calculation_is_ready_What_next\"><\/span><strong>Your calculation is ready!! What next?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>S<\/strong>o you have successfully calculated the estimated reach of\nthe various advertising options, here are the following next steps that you can\nfollow- <\/p>\n\n\n\n<ul><li>Make effective marketing strategies, you can also send us your plan and we will take care of your marketing campaigns from scratch until you get the results. &nbsp;<\/li><li>If&nbsp; you wish to get the fully dynamic tool in which you can manipulate each and every single variable to make more effective marketing strategies then contact us at <a href=\"mailto:help@themediaant.com\">help@themediaant.com<\/a><\/li><\/ul>\n\n\n\n<div>[formidable id=&#8221;2&#8243;]<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketers understand the need for measuring the estimated reach across their marketing campaigns to help them better optimizes their marketing decisions. Calculating the reach of online media is easy, on&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":21640,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2259,2114,2434],"tags":[2253,2254,3032,2252,3031,3033],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2020\/01\/TMAs-Digital-Media-Calculator-20200108164158-1024x512-min.png?fit=1024%2C512&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/15829"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=15829"}],"version-history":[{"count":19,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/15829\/revisions"}],"predecessor-version":[{"id":21992,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/15829\/revisions\/21992"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/21640"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=15829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=15829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=15829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}