{"id":1567,"date":"2017-02-14T11:54:40","date_gmt":"2017-02-14T06:24:40","guid":{"rendered":"http:\/\/www.themediaant.com\/blog\/?p=1567"},"modified":"2019-08-09T12:38:22","modified_gmt":"2019-08-09T07:08:22","slug":"native-advertising-times-group","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/native-advertising-times-group\/","title":{"rendered":"Native Advertising on Times Group"},"content":{"rendered":"

Native Advertising is a popular way to target most relevant audience. These ads includes an image and text that are embedded within the content on the various sections of the Times Group.<\/p>\n

Native Display Ad on Website<\/strong><\/p>\n

\"\"<\/p>\n

Native Display Ad on App<\/strong><\/p>\n

\"\"<\/p>\n

Native Video Ad<\/strong><\/p>\n

\"\"<\/p>\n

How to target relevant audience?<\/strong><\/p>\n

Audience are targeted according to the page they are browsing or past search results they have done.<\/p>\n

For example – if somebody is reading finance news daily on any of the Times Group websites for a week. He is considered as finance interested audience and put up in “Finance Bucket”.<\/p>\n

Likewise Times Group has created around 66 Buckets to understand audience behavior and target accordingly.<\/p>\n

How Native Ads will work ?<\/strong><\/p>\n

Native Ads will be displayed across all the Bucket of Times Group inventories initially for 2-3 days of campaign. After analysing the response, Ads will be displayed only to those segments which are performing well.<\/p>\n

It works on Cost per Click (CPC) model and clicks are equally divided into number of days of the campaign.<\/p>\n

Where Native Ads will be placed ?<\/strong><\/p>\n

Native Ads will be placed across all the Times Group inventories and few other inventories which are are tied up with. Details are mentioned in the table below:<\/p>\n\n\n\n\n\t\n\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t
Inventory<\/th>Language<\/th>Platform<\/th>\n<\/tr>\n<\/thead>\n
Adage Mobile Site<\/td>English<\/td>Mobile<\/td>\n<\/tr>\n
Adage Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Ahmedabadmirror Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Alive Android App<\/td>English<\/td>AOS<\/td>\n<\/tr>\n
Amar Ujala Mobile Website<\/td>Hindi<\/td>Mobile<\/td>\n<\/tr>\n
Amarujala Website<\/td>Hindi<\/td>Website<\/td>\n<\/tr>\n
Ap Herald Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Askmen Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Astrospeak Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Bangalore Mirror Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Bollywood Tadka<\/td>Hindi<\/td>Website<\/td>\n<\/tr>\n
Bollywood Tadka Mobile Site<\/td>Hindi<\/td>Mobile<\/td>\n<\/tr>\n
Bollywoodcountry Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Bombaytimes <\/td>English<\/td>Website<\/td>\n<\/tr>\n
Boxtv Android Apps<\/td>English<\/td>AOS<\/td>\n<\/tr>\n
Boxtv Ios Apps<\/td>English<\/td>iOS<\/td>\n<\/tr>\n
Boxtv Ipad Ios App<\/td>English<\/td>iOS<\/td>\n<\/tr>\n
Boxtv Mobile Site<\/td>English<\/td>Mobile<\/td>\n<\/tr>\n
Boxtv Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Businessinsider In Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Businessinsider Mobile Site<\/td>English<\/td>Mobile<\/td>\n<\/tr>\n
Buzz Network Mobile Website <\/td>English<\/td>Mobile<\/td>\n<\/tr>\n
Commodity Online Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Cricbuzz Android App<\/td>English<\/td>AOS<\/td>\n<\/tr>\n
Cricbuzz Mobile Site<\/td>English<\/td>Mobile<\/td>\n<\/tr>\n
Cricbuzz Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Deepika Website<\/td>Malayalam<\/td>Website<\/td>\n<\/tr>\n
Deshabhimani Mobile Website<\/td>Malayalam<\/td>Mobile<\/td>\n<\/tr>\n
Deshabhimani Website<\/td>Malayalam<\/td>Website<\/td>\n<\/tr>\n
Dinakaran Mobile Web<\/td>Tamil<\/td>Mobile<\/td>\n<\/tr>\n
Dinakaran Web<\/td>Tamil<\/td>Website<\/td>\n<\/tr>\n
Eisamay Android Apps<\/td>Bengali<\/td>AOS<\/td>\n<\/tr>\n
Eisamay Mobile Site<\/td>Bengali<\/td>Mobile<\/td>\n<\/tr>\n
Eisamay Website<\/td>Bengali<\/td>Website<\/td>\n<\/tr>\n
Et Android Apps<\/td>English<\/td>AOS<\/td>\n<\/tr>\n
Et Brand Equity<\/td>English<\/td>AOS<\/td>\n<\/tr>\n
Et Health<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Et Ios Apps<\/td>English<\/td>iOS<\/td>\n<\/tr>\n
Et Mobile Site<\/td>English<\/td>Mobile<\/td>\n<\/tr>\n
Et Tech<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Et Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Etauto Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Etcio Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Etrealty Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Etretail Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Femina Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Film Fare Mobile Website<\/td>English<\/td>Mobile<\/td>\n<\/tr>\n
Film Fare Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Filmipop Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Follo Mobile Site<\/td>English<\/td>Mobile<\/td>\n<\/tr>\n
Gaana Android Apps<\/td>English<\/td>AOS<\/td>\n<\/tr>\n
Gaana Ios Apps<\/td>English<\/td>iOS<\/td>\n<\/tr>\n
Gaana Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Galatta Mobile Website<\/td>English<\/td>Mobile<\/td>\n<\/tr>\n
Galatta Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Gizmodo Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Happytrips Mobile Site<\/td>English<\/td>Mobile<\/td>\n<\/tr>\n
Happytrips Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Hindi Sanjeev Kapoor Mobile Website<\/td>Hindi<\/td>Mobile<\/td>\n<\/tr>\n
Hindi Sanjeev Kapoor Web<\/td>Hindi<\/td>Website<\/td>\n<\/tr>\n
Huffingtonpost Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Ianslive Mobile Website<\/td>English<\/td>Mobile<\/td>\n<\/tr>\n
Ianslive Web<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Idiva Mobile Site<\/td>English<\/td>Mobile<\/td>\n<\/tr>\n
Idiva Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Ign Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
India Education News Mobile Website<\/td>English<\/td>Mobile<\/td>\n<\/tr>\n
India Education News Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
India Education Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Indiatv News Mobile Website<\/td>English<\/td>Mobile<\/td>\n<\/tr>\n
Indiatv News Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
It Android Apps<\/td>English<\/td>AOS<\/td>\n<\/tr>\n
It Mobile Site<\/td>English<\/td>Mobile<\/td>\n<\/tr>\n
It Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Itimes Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Ixigo Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Jagbani Mobile Site<\/td>Punjabi<\/td>Mobile<\/td>\n<\/tr>\n
Jagbani Punjabkesari<\/td>Punjabi<\/td>Website<\/td>\n<\/tr>\n
Kerala Online News<\/td>Malayalam<\/td>Website<\/td>\n<\/tr>\n
Keralakaumudi Mobile Website<\/td>Malayalam<\/td>Mobile<\/td>\n<\/tr>\n
Keralakaumudi Website<\/td>Malayalam<\/td>Website<\/td>\n<\/tr>\n
Khabar Indiatv<\/td>Hindi<\/td>Website<\/td>\n<\/tr>\n
Khabarindiatv Mobile Website<\/td>Hindi<\/td>Mobile<\/td>\n<\/tr>\n
Kyaboss Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Lifehacker Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Luxpresso Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Malayalam Samayam Android<\/td>Malayalam<\/td>AOS<\/td>\n<\/tr>\n
Malyalam Website<\/td>Malayalam<\/td>Website<\/td>\n<\/tr>\n
Malyalam Samayam Mobile Website<\/td>Malayalam<\/td>Mobile<\/td>\n<\/tr>\n
Mangalam Website<\/td>Malayalam<\/td>Website<\/td>\n<\/tr>\n
Mensxp Mobile Site<\/td>English<\/td>Mobile<\/td>\n<\/tr>\n
Mensxp Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Mt Android Apps<\/td>Marathi<\/td>AOS<\/td>\n<\/tr>\n
Mt Mobile Site<\/td>Marathi<\/td>Mobile<\/td>\n<\/tr>\n
Mt Website<\/td>Marathi<\/td>Website<\/td>\n<\/tr>\n
Mts<\/td>Multi-language, Region Specific<\/td>Website<\/td>\n<\/tr>\n
Mumbaimirror Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Namaste Telangana<\/td>Telugu<\/td>Website<\/td>\n<\/tr>\n
Naukrinama Mobile Website<\/td>English<\/td>Mobile<\/td>\n<\/tr>\n
Naukrinama Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Navguarat Samay Android Apps<\/td>Gujarati<\/td>AOS<\/td>\n<\/tr>\n
Navguarat Samay Mobile Site<\/td>Gujarati<\/td>Mobile<\/td>\n<\/tr>\n
Navguarat Samay Website<\/td>Gujarati<\/td>Website<\/td>\n<\/tr>\n
Nbt Android Apps<\/td>Hindi<\/td>AOS<\/td>\n<\/tr>\n
Nbt Mobile Site<\/td>Hindi<\/td>Mobile<\/td>\n<\/tr>\n
Nbt Website<\/td>Hindi<\/td>Website<\/td>\n<\/tr>\n
Newspoint Bollywood Country Android<\/td>English<\/td>AOS<\/td>\n<\/tr>\n
Only My Health Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Paisa Khabar Indiatv Mobile Website<\/td>English<\/td>Mobile<\/td>\n<\/tr>\n
Paisa Khabar Indiatv Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Pc Mag<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Prabhatkhabar Mobile Site<\/td>Hindi<\/td>Mobile<\/td>\n<\/tr>\n
Prabhatkhabar Website<\/td>Hindi<\/td>Website<\/td>\n<\/tr>\n
Prokerala Mobile Website<\/td>English<\/td>Mobile<\/td>\n<\/tr>\n
Prokerala Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Punemirror Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Punjab Kesari<\/td>Hindi<\/td>Website<\/td>\n<\/tr>\n
Punjab Kesari Mobile Site<\/td>Hindi<\/td>Mobile<\/td>\n<\/tr>\n
Raftaar Mobile Website<\/td>Hindi<\/td>Mobile<\/td>\n<\/tr>\n
Raftaar Website<\/td>Hindi<\/td>Website<\/td>\n<\/tr>\n
Sakshi Education Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Sandesh Website<\/td>Gujarati<\/td>AOS<\/td>\n<\/tr>\n
Speaking Tree Hindi Website<\/td>Hindi<\/td>Website<\/td>\n<\/tr>\n
Speakingtree Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Sportskeeda English Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Sportskeeda Hindi Mobile Website<\/td>Hindi<\/td>Mobile<\/td>\n<\/tr>\n
Sportskeeda Hindi Website<\/td>Hindi<\/td>Website<\/td>\n<\/tr>\n
Tamil<\/td>Tamil<\/td>Website<\/td>\n<\/tr>\n
Tamil Android<\/td>Tamil<\/td>AOS<\/td>\n<\/tr>\n
Tamil Samayam Android<\/td>Tamil<\/td>AOS<\/td>\n<\/tr>\n
Tamil Samayam Mobile Website<\/td>Tamil<\/td>Mobile<\/td>\n<\/tr>\n
Taxindiaonline<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Techradar Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Telgu Android<\/td>Telugu<\/td>AOS<\/td>\n<\/tr>\n
Telgu Samayam Mobile Site<\/td>Telugu<\/td>Mobile<\/td>\n<\/tr>\n
Telugu Samayam<\/td>Telugu<\/td>Website<\/td>\n<\/tr>\n
The Story Pedia Mobile Website<\/td>English<\/td>Mobile<\/td>\n<\/tr>\n
Toi Android Apps<\/td>English<\/td>AOS<\/td>\n<\/tr>\n
Toi Ios Apps<\/td>English<\/td>iOS<\/td>\n<\/tr>\n
Toi Mobile Site<\/td>English<\/td>Mobile<\/td>\n<\/tr>\n
Toi Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Tolivelugu Website<\/td>Telugu<\/td>Website<\/td>\n<\/tr>\n
Tv Times Ios<\/td>English<\/td>iOS<\/td>\n<\/tr>\n
Udaipur Times<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Udayavani English Mobile Website<\/td>English<\/td>Mobile<\/td>\n<\/tr>\n
Udayavani English Website<\/td>English<\/td>Website<\/td>\n<\/tr>\n
Udayavani Kannad Website<\/td>Kannada<\/td>Website<\/td>\n<\/tr>\n
Udayavani Kannada Mobile Website<\/td>Kannada<\/td>Mobile<\/td>\n<\/tr>\n
Vijayavani Website<\/td>Kannada<\/td>Website<\/td>\n<\/tr>\n
Vijaykarnataka Android Apps<\/td>Kannada<\/td>AOS<\/td>\n<\/tr>\n
Vijaykarnataka Mobile Website<\/td>Kannada<\/td>Mobile<\/td>\n<\/tr>\n
Vijaykarnataka Website<\/td>Kannada<\/td>Website<\/td>\n<\/tr>\n
Vikatan Mobile Website <\/td>Tamil<\/td>Mobile<\/td>\n<\/tr>\n
Vikatan Website<\/td>Tamil<\/td>Website<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Native Advertising is a popular way to target most relevant audience. These ads includes an image and text that are embedded within the content on the various sections of the…<\/p>\n","protected":false},"author":26,"featured_media":1574,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1,11,2117],"tags":[214,215,212,213,161,174,208,209,210,211],"class_list":["post-1567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media","category-digital-advertising","category-seo-digital","tag-cost-per-click","tag-cost-per-view","tag-cpc","tag-cpv","tag-digital-advertising","tag-digital-media-options","tag-native-ads","tag-native-advertising","tag-native-banner-ad","tag-native-video-ad"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/02\/logo.jpg?fit=345%2C255&ssl=1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=1567"}],"version-history":[{"count":5,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1567\/revisions"}],"predecessor-version":[{"id":1582,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1567\/revisions\/1582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/1574"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=1567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=1567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=1567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}