<\/span><\/h3>\n\n\n\nUsually, the population categorized on a linguistic basis resides in a particular region but there is a large diaspora of native people who live in other states and metro cities. In order to stay in touch with their roots, a number of migrant people subscribe to traditional media like newspapers and TV channels in their native language. <\/p>\n\n\n\n
At several places, it\u2019s difficult to access regional content and with the advent of digital content, regional content consumption in non-native states has become easier. As seen from the data above, 35% of Bengali content consumption happens outside Bengal.<\/p>\n\n\n\n
Advertising Tip:<\/strong> Advertisers who want to target the migrant population of any state, can use geography + language targeting. For eg, (Bangalore + Bengali) would target Bengalis living in Bangalore.<\/p>\n\n\n\n<\/span>#6. Life Me Sabko Chahiye Drama!<\/span><\/h2>\n\n\n\n![\"Hotstar](\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/12\/kwi.png?resize=621%2C558&ssl=1\" "\\"\\"")
(Figure 8; Image Source: Hotstar India Watch Report 2019)<\/figcaption><\/figure>\n\n\n\nThere is a popular assumption that men don\u2019t like daily soaps and drama genres. In the case of television, more than 90% of the TV households have a single television set which means men in the house watch serials along with the women. <\/p>\n\n\n\n
However, data from Hotstar which is mostly watched on mobile tells us that the percentage of men watching drama genre content is not far behind that of women. Some of the other observations are:<\/p>\n\n\n\n
- Women like romance genre better than men and it doesn\u2019t change across the age-groups<\/li>
- More men between the age group 18-34 prefer reality shows <\/li>
- Men show higher affinity towards mythology genre<\/li><\/ul>\n\n\n\n
Advertising Tip: <\/strong>Opt for genre targeting based on your target audience demographics<\/p>\n\n\n\n<\/span>#7. This Koffee (With Karan) Is Hot In Mumbai!<\/strong><\/span><\/h2>\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/12\/woc.png?resize=590%2C316&ssl=1\" "\\"\\"")
(Figure 9; Image Source: Hotstar India Watch Report 2019)<\/figcaption><\/figure>\n\n\n\nWhile Game of Thrones, Ye Rishta Kya Kahlata Hai, Big Boss Tamil seem to be winning the viewership race on Hotstar, one can\u2019t deny the popularity of The Koffee with Karana on Hotstar, especially in Mumbai. Not only this, although the reality genre has few takers in women, 60% of the audience of Koffee with Karan is female.<\/p>\n\n\n\n
Advertising Tip: <\/strong>Consider advertising in Koffee With Karan while targeting women in metro cities (or Mumbai only)<\/p>\n\n\n\n<\/span>#8. Cricket On To Hotstar On!<\/strong><\/span><\/h2>\n\n\n\n![\"\"](\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/12\/ndf.png?resize=625%2C741&ssl=1\" "\\"\\"")
(Figure 10; Image Source: Hotstar India Watch Report 2019)<\/figcaption><\/figure>\n\n\n\nHotstar\u2019s reach during VIVO IPL 2019 was almost equal to the total population of the USA. 65% of the total viewership for VIVO IPL 2019 came from non-metros. One advantage that cricket on Hotstar has is a high level of audience engagement, thanks to its social sharing option and gaming features. <\/p>\n\n\n\n
Advertising Tip: <\/strong>Advertise on Hotstar during live streaming of Cricket for a higher level of engagement. <\/p>\n\n\n\n