{"id":15477,"date":"2019-12-04T15:01:48","date_gmt":"2019-12-04T09:31:48","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=15477"},"modified":"2020-12-03T15:12:04","modified_gmt":"2020-12-03T09:42:04","slug":"demystifying-casual-games-and-effective-ways-to-promote-it","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/demystifying-casual-games-and-effective-ways-to-promote-it\/","title":{"rendered":"Demystifying casual games and effective ways to promote it (Part-4)"},"content":{"rendered":"\n<p>In the previous article of our series on &#8220;<a rel=\"noreferrer noopener nofollow\" aria-label=\"Promoting online mobile games (opens in a new tab)\" href=\"https:\/\/blog.themediaant.com\/how-to-advertise-your-online-mobile-game-a-series\" target=\"_blank\">Promoting online mobile games<\/a>,&#8221; we have explored <a rel=\"noreferrer noopener nofollow\" aria-label=\"E-sports and action games.  (opens in a new tab)\" href=\"https:\/\/blog.themediaant.com\/10-effective-ways-to-promote-esports-games-part-3\" target=\"_blank\">E-sports and action games. <\/a><\/p>\n\n\n\n<p>Here are the links of the previous articles of the series- <\/p>\n\n\n\n<ol><li><a href=\"https:\/\/blog.themediaant.com\/how-to-advertise-your-online-mobile-game-a-series\" rel=\"nofollow noopener\" target=\"_blank\">Introduction- How to Promote your Online mobile games&nbsp;<\/a><\/li><li><a href=\"https:\/\/blog.themediaant.com\/advertise-online-rummy-and-online-poker-games-on-these-platforms-part-2-1\" rel=\"nofollow noopener\" target=\"_blank\">Advertise Online Rummy and Online Poker Games on These Platforms (Part 2.1)&nbsp;<\/a><\/li><li><a href=\"https:\/\/blog.themediaant.com\/how-to-promote-your-online-fantasy-sports-games-part-2-2\" rel=\"nofollow noopener\" target=\"_blank\">How to promote your online Fantasy Sports games? (Part- 2.2)<\/a><\/li><li><a href=\"https:\/\/blog.themediaant.com\/10-effective-ways-to-promote-esports-games-part-3\" target=\"_blank\" rel=\"noreferrer noopener nofollow\" aria-label=\"10 Effective ways to Promote E-sports Games (Part-3) (opens in a new tab)\">10 Effective ways to Promote E-sports Games (Part-3)<\/a><\/li><\/ol>\n\n\n\n<p>In this article, we will be exploring &#8220;Casual online mobile Games&#8221;.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a07c237654bb\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a07c237654bb\"  type=\"checkbox\" id=\"item-6a07c237654bb\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/demystifying-casual-games-and-effective-ways-to-promote-it\/#Introduction\" title=\"Introduction \">Introduction <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/demystifying-casual-games-and-effective-ways-to-promote-it\/#Growth_of_Casual_mobile_games_in_India\" title=\"Growth of Casual mobile games in India \">Growth of Casual mobile games in India <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/demystifying-casual-games-and-effective-ways-to-promote-it\/#Trends_say_it_all\" title=\"Trends say it all!\">Trends say it all!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/demystifying-casual-games-and-effective-ways-to-promote-it\/#Classification_of_casual_games\" title=\"Classification of casual games\">Classification of casual games<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/demystifying-casual-games-and-effective-ways-to-promote-it\/#Know_Your_Audience\" title=\"Know Your Audience\">Know Your Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/demystifying-casual-games-and-effective-ways-to-promote-it\/#Marketing_Challenges_to_promote_casual_online_mobile_games\" title=\"Marketing Challenges to promote casual online mobile games:\">Marketing Challenges to promote casual online mobile games:<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introduction\"><\/span>Introduction <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>India, being the mobile-first nation, mobile games have\nbecome one of the greatest sources of entertainment for Indians. With over 278\nMillion game players in India, 70% of them play mobile games for stress relief.\n<\/p>\n\n\n\n<p>When it comes to light mobile games, casual games have always been a one-stop destination for popular pastime.&nbsp; Casual games are popular for a long while and it&#8217;s commonly played with almost every age group and demographics because it&#8217;s simple and can be played anytime for a short period. <\/p>\n\n\n\n<p>While the competition of casual games is touching the sky, practicing alone app store optimization for games and praying for downloads isn&#8217;t going to work. <\/p>\n\n\n\n<p>That&#8217;s why this article of our series will be focused on casual gaming and the effective ways to promote it. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Growth_of_Casual_mobile_games_in_India\"><\/span>Growth of Casual mobile games in India <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>With over 5 bn mobile game downloads in all categories, casual games have become the highest growing gaming category in India.  <\/p>\n\n\n\n<p>Casual games grew by 40% to reach INR22 Billion In 2018 and expected to hit INR49 Billion by 2021.  <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/12\/casual-games.png?resize=292%2C305&#038;ssl=1\" alt=\"\" class=\"wp-image-15478\" width=\"292\" height=\"305\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/12\/casual-games.png?w=833&amp;ssl=1 833w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/12\/casual-games.png?resize=287%2C300&amp;ssl=1 287w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/12\/casual-games.png?resize=768%2C803&amp;ssl=1 768w\" sizes=\"(max-width: 292px) 100vw, 292px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<p>The popularity and demand for casual games can also be determined by the humongous fan-following of Candy Crush, Subway Surfer, and Pok\u00e9mon Go. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Trends_say_it_all\"><\/span>Trends say it all!<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There have been numerous search queries on these popular casual games over a period of the last two years. &nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"333\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/12\/image.png?resize=740%2C333&#038;ssl=1\" alt=\"\" class=\"wp-image-15633\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/12\/image.png?w=1229&amp;ssl=1 1229w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/12\/image.png?resize=300%2C135&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/12\/image.png?resize=1024%2C461&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/12\/image.png?resize=768%2C346&amp;ssl=1 768w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><figcaption>Google Trends Data For Candy Crush <\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Classification_of_casual_games\"><\/span><strong>Classification of casual games<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Casual gaming, in general, can further be classified into the following 4 categories with their examples: <\/p>\n\n\n\n<ol><li>Casual Games-  Ludo King, Fruit Ninja, Angry Birds.  <\/li><li>Puzzle Games-  Candy Crush, 4pic1word  <\/li><li>Simulation Games-  Temple Run, Subway surfer  <\/li><li>Mystery Games-  Criminal Case <\/li><\/ol>\n\n\n\n<p>Let&#8217;s start by having an understanding of your audience and then we will be heading towards the marketing challenges and the approached to target your audience. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Know_Your_Audience\"><\/span>Know Your Audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>As casual games are easy to be played and it doesn&#8217;t require\nany hardcore skills to be played, it&#8217;s generally made to target mass reach and\ncan be played by any age group and demographics. <\/p>\n\n\n\n<p>Though according to a report, 60% of puzzle games are played by females. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Marketing_Challenges_to_promote_casual_online_mobile_games\"><\/span>Marketing Challenges to promote casual online mobile games:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>There are a million apps available on the play store and the\nnumber is growing only. <\/p>\n\n\n\n<p>Since the genre is made for everyone because of &#8220;it&#8217;s\neasy to play&#8221; format, the main marketing challenge in front of marketers\nis to understand whom to target and how. <\/p>\n\n\n\n<p>Below is a vein diagram which shows the segmentation of a large set of an audience of casual mobile game players- <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/12\/segmentation.png?resize=468%2C236&#038;ssl=1\" alt=\"\" class=\"wp-image-15482\" width=\"468\" height=\"236\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/12\/segmentation.png?w=1188&amp;ssl=1 1188w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/12\/segmentation.png?resize=300%2C152&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/12\/segmentation.png?resize=1024%2C517&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/12\/segmentation.png?resize=768%2C388&amp;ssl=1 768w\" sizes=\"(max-width: 468px) 100vw, 468px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<ul><li><strong>Core target group<\/strong>&#8211; This is the group of people who are already exposed to the casual gaming market, who have casual games on their phones. <\/li><li><strong>18-30 Age group<\/strong>&#8211; Casual games are usually seen as the source of entertainment and pastime, hence the age group which seeks entertainment in their day to day life would be the ideal age to be targeted. <\/li><li><strong>30 (age) onwards<\/strong>&#8211; The preference shift towards &#8220;mental simulation&#8221; games, especially puzzle and word games, usually increases with the increase of age. <\/li><\/ul>\n\n\n\n<p>Now we will be discussing the platforms on which you can promote your casual mobile games on the basis of your targeted group- <\/p>\n\n\n\n<p>1. <strong>Platforms to promote casual mobile games to your core audience<\/strong><\/p>\n\n\n\n<p>This is the group of audience who already have casual mobile games in their smartphones. So we will be choosing the platforms which allow Appographic targeting. <\/p>\n\n\n\n<p>Following are\nthe best effective platform for Appographic targeting: <\/p>\n\n\n\n<ul><li><strong><a href=\"https:\/\/www.themediaant.com\/digital\/pokkt-app-advertising\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pokkt (opens in a new tab)\">Pokkt<\/a><\/strong>&#8211; Pokkt is a very popular in-game advertising platform with a strong focus on rewarded video ads.&nbsp;Including Pokkt in your advertising strategy to target your audience on the basis of game categories will give you an opportunity to hit the audience with your game while they are already engaged in other games.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li><strong><a rel=\"noreferrer noopener\" aria-label=\"Hotstar Advertising (opens in a new tab)\" href=\"https:\/\/www.themediaant.com\/digital\/hotstar-app-advertising\" target=\"_blank\">Hotstar Advertising<\/a><\/strong>&#8211; Hotstar is a popular entertainment platform in India with over 300 million users and numerous targeting options including appography. Hence, targeting your core audience on Hotstar on the basis of the type of apps they have would give you more consideration. <\/li><\/ul>\n\n\n\n<ul><li><strong><a rel=\"noreferrer noopener\" aria-label=\"Dailyhunt Advertising (opens in a new tab)\" href=\"https:\/\/www.themediaant.com\/digital\/dailyhunt-app-advertising\" target=\"_blank\">Dailyhunt Advertising<\/a><\/strong>&#8211; Being the top downloaded application in the news domain, it also allows marketers to do appography targeting. Hence, advertising on Dailyhunt would let you target your untapped audience. <\/li><\/ul>\n\n\n\n<ul><li><strong><a rel=\"noreferrer noopener\" aria-label=\"Jio Apps (opens in a new tab)\" href=\"https:\/\/www.themediaant.com\/digital\/jio-app-advertising\" target=\"_blank\">Jio Apps<\/a>&#8211;<\/strong>They are very popular across cities and across age groups, making it a very popular choice for mass targeting. The ability of appographic targeting makes Jio Apps suitable for advertising your casual mobile games. <\/li><li><strong><a rel=\"noreferrer noopener\" aria-label=\"Truecaller (opens in a new tab)\" href=\"https:\/\/www.themediaant.com\/digital\/truecaller-app-advertising\" target=\"_blank\">Truecaller<\/a>&#8211; <\/strong>With over150mn DAU, Truecaller has various creative ad inventories with numerous available targeting options including appography.<strong> <\/strong><\/li><\/ul>\n\n\n\n<p>2. <strong>Platforms to promote casual mobile games to the age group of 18-30. <\/strong><\/p>\n\n\n\n<p>This is the group of audience who haven\u2019t been exposed to the casual\ngaming market and seeks entertainment source in their day-to-day lives. So we\nwill be choosing the platforms which are high in reach and allows age\ntargeting. <\/p>\n\n\n\n<p>Following are the best effective platforms for this age group- <\/p>\n\n\n\n<ul><li><strong>OTT Platforms <\/strong>&#8211; On-demand video and audio services are on the peak. The majority of people access content on their personal devices for entertainment. Hence targeting people on the basis of age when they are highly engaged watching their favorite shows is an effective way to grab attention. <\/li><\/ul>\n\n\n\n<p>          <strong>Best Video and Audio OTT platforms<\/strong>&#8211; <\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" aria-label=\"Hotstar \u2028 (opens in a new tab)\" href=\"https:\/\/www.themediaant.com\/digital\/hotstar-app-advertising\" target=\"_blank\">Hotstar <\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Voot  (opens in a new tab)\" href=\"https:\/\/www.themediaant.com\/digital\/voot-app-advertising\" target=\"_blank\">Voot <\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/sun-nxt-app-advertising\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Sun NXT (opens in a new tab)\">Sun NXT<\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/wynk-music-app-advertising\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Wynk  (opens in a new tab)\">Wynk <\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/gaana-app-advertising\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Gaana  (opens in a new tab)\">Gaana <\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/saavn-app-advertising\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Jio Saavan (opens in a new tab)\">Jio Saavan<\/a><\/li><\/ul>\n\n\n\n<ul><li><strong><a rel=\"noreferrer noopener\" aria-label=\"Truecaller Advertising  (opens in a new tab)\" href=\"https:\/\/www.themediaant.com\/digital\/truecaller-app-advertising\" target=\"_blank\">Truecaller Advertising <\/a><\/strong><\/li><li><strong>Social media Platforms<\/strong>&#8211; Social media platforms have always been one of the most preferred media for pastime and consuming entertainment content. Hence, advertising on social media would give you more advantages. <\/li><\/ul>\n\n\n\n<p><strong>Best social media platforms for advertising casual mobile\ngames- <\/strong><\/p>\n\n\n\n<ul><li><strong><a href=\"https:\/\/www.themediaant.com\/digital\/instagram-social-media-advertising\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Instagram  (opens in a new tab)\">Instagram <\/a><\/strong><\/li><li><strong><a href=\"https:\/\/www.themediaant.com\/digital\/facebook-social-media-advertising\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Facebook  (opens in a new tab)\">Facebook <\/a><\/strong><\/li><li><strong><a href=\"https:\/\/www.themediaant.com\/digital\/google-display-google-advertising\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google  (opens in a new tab)\">Google <\/a><\/strong><\/li><li><strong><a href=\"https:\/\/www.themediaant.com\/digital\/youtube-google-advertising\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Youtube  (opens in a new tab)\">Youtube <\/a><\/strong><\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/tiktok-app-advertising\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" Tik-Tok (opens in a new tab)\"> <strong>Tik-Tok<\/strong><\/a><\/li><\/ul>\n\n\n\n<p><strong>3. Platforms to promote casual mobile games to the people who exceed the age of 30<\/strong><\/p>\n\n\n\n<p>According to a report, with the increase in age, the\npreferences get shifted towards &#8220;mental simulation&#8221; and that&#8217;s where\nthe majority of people prefer playing casual mobile games. <\/p>\n\n\n\n<p>So we will explore the platforms which allow age targeting and are more common at the age of 30+. <\/p>\n\n\n\n<p>Following are the best advertising platforms \u2013 <\/p>\n\n\n\n<ul><li><a rel=\"noreferrer noopener\" aria-label=\"News platforms (opens in a new tab)\" href=\"https:\/\/www.themediaant.com\/digital\/dailyhunt-app-advertising\" target=\"_blank\">News platforms<\/a> <\/li><li><a href=\"https:\/\/www.themediaant.com\/digital\/truecaller-app-advertising\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Truecaller  (opens in a new tab)\">Truecaller <\/a><\/li><li>Jio apps <\/li><li>Video and Audio OTT<\/li><\/ul>\n\n\n\n<p><strong>Offline platforms to target casual\nmobile game players- <\/strong><\/p>\n\n\n\n<p>Since there\u2019s no targeting option available in offline platforms it will help you get exposed to a larger set of audiences<\/p>\n\n\n\n<p>The following are some offline advertising platforms that would be best for promoting Casual Mobile online games.  <\/p>\n\n\n\n<ul><li> <a rel=\"noreferrer noopener\" aria-label=\"Transit Media  (opens in a new tab)\" href=\"https:\/\/www.themediaant.com\/nontraditional?categories=Transit%3EBus%20Branding&amp;categories=Transit%3EMetro%20Station&amp;categories=Transit%3ERailway&amp;categories=Transit%3EPetrol%20Pump&amp;categories=Transit%3EAuto&amp;categories=Transit%3EBus%20Stand&amp;categories=Transit%3EOthers&amp;categories=Transit%3EPolice%20Booth&amp;categories=Transit%3ECab&amp;categories=Transit%3EMetro%20And%20Mono%20Train\" target=\"_blank\">Transit Media <\/a><\/li><li><a href=\"https:\/\/www.themediaant.com\/radio\">Radio Advertising<\/a> <\/li><li><a href=\"https:\/\/www.themediaant.com\/outdoor\">Outdoor Advertising<\/a> <\/li><\/ul>\n\n\n\n<p> Your advertising strategy can include one or more above discussed media for better results. <\/p>\n\n\n\n<p> Here\u2019s is the summarization of&nbsp;what we discussed in this article in a single table: <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"395\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/12\/CASUL-BUDGET.png?resize=740%2C395&#038;ssl=1\" alt=\"\" class=\"wp-image-15498\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/12\/CASUL-BUDGET.png?w=1729&amp;ssl=1 1729w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/12\/CASUL-BUDGET.png?resize=300%2C160&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/12\/CASUL-BUDGET.png?resize=1024%2C547&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/12\/CASUL-BUDGET.png?resize=768%2C410&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/12\/CASUL-BUDGET.png?resize=1536%2C820&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/12\/CASUL-BUDGET.png?w=1480&amp;ssl=1 1480w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure>\n\n\n\n<p> To know more about promoting E-sports games or in case you would want to share any feedback, write to us at Help@TheMediaAnt.com. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the previous article of our series on &#8220;Promoting online mobile games,&#8221; we have explored E-sports and action games. Here are the links of the previous articles of the series-&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":15487,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2106,2386,2105,2383,2434],"tags":[2226,2230,2227,2228,2229],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/12\/2436389-unnamed.jpg?fit=1280%2C800&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/15477"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=15477"}],"version-history":[{"count":8,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/15477\/revisions"}],"predecessor-version":[{"id":15635,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/15477\/revisions\/15635"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/15487"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=15477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=15477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=15477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}