<\/span><\/h3>\nYou might not believe the advanced level of targeting Google and Facebook offer for advertising. Here are some screenshots to give you an idea of how Facebook and Google can help you reach out to your target customers.<\/p>\n
Through Facebook Advertising,\u00a0<\/b><\/strong>advertisers can target audiences based on their interests, relationship status and also the stage of their relationship. Not only this, Facebook would even let you target the near ones of people who got engaged. Following is a screenshot:<\/p>\n![\"Digital](\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/10\/wedding-audience.png?resize=740%2C882&ssl=1\" "\\"\\"")
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Google advertising <\/b><\/strong>too offers advanced targeting options based on the browsing behavior of people. It offers various options like<\/p>\nCustom intent: What type of products audience is actively looking for.<\/b><\/strong><\/p>\n![\"wedding](\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/10\/wedding-2.png?resize=740%2C472&ssl=1\" "\\"\\"")
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Keywords: People who are searching using keywords similar to the advertisers would see the ads.<\/b><\/strong><\/p>\n![\"advertising](\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/10\/wedding3.png?resize=740%2C632&ssl=1\" "\\"\\"")
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Topic: Advertisers can target people reading about wedding-related topics.<\/b><\/strong><\/p>\n![\"google](\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/10\/wedding4.png?resize=740%2C471&ssl=1\" "\\"\\"")
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Placement: Advertisers can place their ads on wedding-related blogs\/websites\/YouTube channels.<\/b><\/strong><\/p>\n![\"wedding](\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/10\/wedding5.png?resize=740%2C404&ssl=1\" "\\"\\"")
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The above targeting options can be used standalone or in combination along with generic targeting options like geography and demographics. To know which type of targeting would suit your brand, write to us at Help@TheMediaAnt.com.<\/p>\n
Bonus:<\/b><\/strong>\u00a0Another less popular option can be playlist targeting in popular audio OTT apps like Jio Saavn, Wynk, Gaana.<\/p>\n<\/span>2.\u00a0<\/b>Hyperlocal Targeting: Identify the markets in the cities frequented by wedding shoppers<\/b><\/strong><\/span><\/h3>\nIt is difficult to spot wedding shoppers based on demographics and geography but most of them would be found wandering in the popular wedding shopping markets like Chandni Chowk in Delhi, Zaveri Bazaar in Mumbai or Commercial Street in Bangalore and malls housing big wedding designers.<\/p>\n
This would help advertisers to decide which areas to carpet bomb with the ads. Running hyperlocal advertising campaigns in these areas would be helpful.<\/p>\n
![\"popular](\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/10\/Picture2-1.png?resize=740%2C366&ssl=1\" "\\"\\"")
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Following advertising media can be used to reach out to the wedding shoppers in these areas<\/p>\n
\n- <\/b>Outdoor Advertising<\/b><\/strong>: Popular options include hoardings, bus shelters, and skywalks.<\/li>\n
- <\/b>Transit Advertising<\/b><\/strong><\/li>\n<\/ul>\n
\n- Metro Branding: Advertisers can opt for train branding (with route targeting) or\/and can also opt for metro station advertising.<\/li>\n
- Bus Branding: Buses can be targeted based on the routes.<\/li>\n
- Auto Branding: Auto usually travel shorter distances and can be targeted based on the depot\/stand location.<\/li>\n<\/ol>\n
\n- <\/b>Promotion through Kiosk\/Pamphlet Distribution<\/b><\/strong>: Promotion kiosk or promoters distributing pamphlets at high-footfall areas can be hired.<\/li>\n
- <\/b>Mall Branding<\/b><\/strong>: Malls that have bridal wear brands, jewelry shops, designer boutiques can be a good option to promote wedding services.<\/li>\n<\/ul>\n
![\"mall](\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/10\/wedding8.jpg?resize=740%2C370&ssl=1\" "\\"\\"")
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Our mall branding campaign for Weddingz.in<\/p>\n
<\/span>3.\u00a0<\/b>Mass Reach: Use popular media<\/b><\/strong><\/span><\/h3>\nIn case you have a city-wide or pan-India presence, have a comfortable advertising budget, want to build brand awareness and reach out to wider audience, you can opt for the following:<\/p>\n
\n- <\/b>Radio Advertising<\/b><\/strong>: Radio is a very effective frequency medium for brand awareness. One can book a single city\/multiple city campaign.<\/li>\n
- <\/b>Lifestyle\/Wedding special Magazines and Websites: <\/b><\/strong>Websites\/Magazines like Cosmopolitan, Vogue etc, are mostly visited by people looking for the latest styles\/trends.<\/li>\n
- <\/b>Lifestyle section in Newspapers: <\/b><\/strong>Sections like TOI Life, HT City have lifestyle articles, latest styles, etc.<\/li>\n<\/ol>\n
Important: For all the platforms discussed here, building high frequency is a must to create an impact.<\/p>\n
<\/span>4.\u00a0<\/b>Building Trust: Use Influencer Marketing <\/b><\/strong><\/span><\/h3>\nWhen it comes to the wedding business, trust is a major factor that influences the customer\u2019s decision as it is once in a lifetime activity and quality of service is one of the major concerns. People mostly prefer to follow a recommendation from family and friends. Here\u2019s where influencer marketing can make a difference.<\/p>\n
![\"influencer](\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/10\/w1.png?resize=740%2C478&ssl=1\" "\\"\\"")
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<\/span>5.\u00a0<\/b>Exhibitions and Expo: Build connection, form partnerships and generate leads<\/b><\/strong><\/span><\/h3>\nThere are several exhibitions that take place across Indian cities- both general and specific to services and products. Not only is it a wonderful way to build a partnership with other non-competitive services but also to generate leads for the business.<\/p>\n
![\"wedding](\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/10\/Picture1-3.png?resize=740%2C496&ssl=1\" "\\"\\"")
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Summarizing the approach discussed above in a simple flowchart:<\/p>\n
![\"How](\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/10\/Flowchart.jpg?resize=740%2C416&ssl=1\" "\\"\\"")
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Would you like to know which ad platforms and advertising options would be the best for your wedding services? Write to us at Help@TheMediaAnt.com.<\/p>\n
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\u00a0 Introduction Come November and the wedding bells would start ringing. Popularly known as the marriage season, it\u2019s the period between November to June when marriages under the Hindu calendar…<\/p>\n","protected":false},"author":1,"featured_media":15270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2106],"tags":[2204,882,2205],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/10\/woman-puts-bracelet-hindu-bride-s-leg_8353-8851.jpg?fit=626%2C417&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/15256"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=15256"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/15256\/revisions"}],"predecessor-version":[{"id":21861,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/15256\/revisions\/21861"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/15270"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=15256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=15256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=15256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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