{"id":15115,"date":"2022-07-03T12:48:00","date_gmt":"2022-07-03T07:18:00","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=15115"},"modified":"2022-07-28T11:00:30","modified_gmt":"2022-07-28T05:30:30","slug":"how-to-advertise-online-mobile-game-app","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/how-to-advertise-online-mobile-game-app\/","title":{"rendered":"How To Advertise Online Mobile Game App"},"content":{"rendered":"\n<p><strong>In the first part of the series we would cover the following:<\/strong><\/p>\n\n\n\n<ul><li>Insights on online mobile gaming landscape in India<\/li><li>Segregation of online mobile games based on their popular target groups<\/li><li>Few strategies to target the audience for each online mobile game category<\/li><\/ul>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69f52e8a6eda4\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69f52e8a6eda4\"  type=\"checkbox\" id=\"item-69f52e8a6eda4\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-advertise-online-mobile-game-app\/#Introduction_To_Online_Mobile_Game\" title=\"Introduction To Online Mobile Game\">Introduction To Online Mobile Game<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-advertise-online-mobile-game-app\/#Online_Mobile_Gaming_in_India_Insights\" title=\"Online Mobile Gaming in India: Insights\">Online Mobile Gaming in India: Insights<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-advertise-online-mobile-game-app\/#Engagement_level\" title=\"Engagement level:\">Engagement level:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-advertise-online-mobile-game-app\/#The_increasing_competition\" title=\"The increasing competition\">The increasing competition<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/how-to-advertise-online-mobile-game-app\/#Online_Mobile_Games_Categories_and_Genres\" title=\"Online Mobile Games: Categories and Genres\">Online Mobile Games: Categories and Genres<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Introduction_To_Online_Mobile_Game\"><\/span>Introduction To Online Mobile Game<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>With the user base of smartphone users in India increasing rapidly, <strong>online mobile gaming<\/strong> has become one of the fastest-growing industries in the Indian Market.<\/p>\n\n\n\n<p>Riding this wave are numerous mobile game app developers and with this, the competition has become fierce. Add a few global sharks sized global players to it and it becomes a maze.<\/p>\n\n\n\n<p>If you are a new game developer, the biggest challenge in front of you would be to attract the audience. The question we often face is <strong>HOW.<\/strong><\/p>\n\n\n\n<p>Hence, with the help of our experts and based on our learning from past campaigns, we have come up with a series of articles that will cover all the questions revolving <strong>advertising strategy for online mobile game apps<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Online_Mobile_Gaming_in_India_Insights\"><\/span><strong>Online Mobile Gaming in India: Insights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Let\u2019s first start off by stating some of the useful <strong>insights on the mobile online gaming industry<\/strong> and then we will move on to the big step &#8211; segregation of the <strong>online mobile games<\/strong> based on their target group.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"435\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/10\/bar-grah.png?resize=740%2C435&#038;ssl=1\" alt=\"Online mobile gaming popularity \" class=\"wp-image-15129\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/10\/bar-grah.png?w=977&amp;ssl=1 977w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/10\/bar-grah.png?resize=300%2C176&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/10\/bar-grah.png?resize=768%2C451&amp;ssl=1 768w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<ul><li>From 183Mn user-base in 2017 to 278Mn in 2018, the industry\u2019s revenue has doubled over the range of the past four years reaching 43.8Mn in the year 2018.<\/li><li>Out of 278mn, 250Mn players are Mobile players.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Engagement_level\"><\/span><strong>Engagement level:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li>The growth in the time spent on <strong>playing online games in India<\/strong> has been witnessing a huge growth with having an average of 7 hours per user in a week.<\/li><\/ul>\n\n\n\n<p>This intends to grow at a rate of 20% in the upcoming years.<\/p>\n\n\n\n<ul><li>The industry was previously male dominant, but now seem to attract a large number of women with them surpassing male players in certain games.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"435\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/10\/cahrt-1.png?resize=740%2C435&#038;ssl=1\" alt=\"Gender contribution in online mobile games\" class=\"wp-image-15130\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/10\/cahrt-1.png?w=998&amp;ssl=1 998w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/10\/cahrt-1.png?resize=300%2C176&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/10\/cahrt-1.png?resize=768%2C452&amp;ssl=1 768w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"314\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/10\/Picture3.png?resize=740%2C314&#038;ssl=1\" alt=\"Online mobile gaming industry in India \" class=\"wp-image-15120\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/10\/Picture3.png?w=1080&amp;ssl=1 1080w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/10\/Picture3.png?resize=300%2C127&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/10\/Picture3.png?resize=768%2C326&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/10\/Picture3.png?resize=1024%2C434&amp;ssl=1 1024w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_increasing_competition\"><\/span><strong>The increasing competition<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li>From 25 online gaming developing companies in 2010 to 250 companies in 2018, the competition has been increasing at the speed of light.<\/li><li>The year 2018 has accounted for the download of 5 billion mobile games applications which is almost 70% of the total share of the entertainment industry.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Online_Mobile_Games_Categories_and_Genres\"><\/span>Online Mobile Games: Categories and Genres<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Now that we have stated a few important metrics on the <strong>mobile online gaming industry in India<\/strong>, let\u2019s dive deep into the segregation of Mobile online gaming industry with their target audience:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"410\" height=\"1024\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/10\/Teal-Black-Icons-Process-Infographic-3-410x1024.png?resize=410%2C1024&#038;ssl=1\" alt=\"Categories of online mobile gaming \" class=\"wp-image-15121\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/10\/Teal-Black-Icons-Process-Infographic-3.png?resize=410%2C1024&amp;ssl=1 410w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/10\/Teal-Black-Icons-Process-Infographic-3.png?resize=120%2C300&amp;ssl=1 120w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/10\/Teal-Black-Icons-Process-Infographic-3.png?resize=768%2C1920&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/10\/Teal-Black-Icons-Process-Infographic-3.png?w=800&amp;ssl=1 800w\" sizes=\"(max-width: 410px) 100vw, 410px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<p>Some of the popular strategies to target your audience group for each of the above mentioned <strong>online mobile gaming categories<\/strong> are:<\/p>\n\n\n\n<ol><li>Age Targeting<\/li><li>Gender Targeting<\/li><li>Appographic Targeting (based on the apps present on the user&#8217;s device)<\/li><li>Geography Targeting<\/li><li>Device Targeting<\/li><li>Interest Targeting<\/li><\/ol>\n\n\n\n<p>While some of the above mentioned <strong>mobile gaming categories<\/strong> can be advertised on the popular <strong><a href=\"https:\/\/www.themediaant.com\/digital\">advertising platforms<\/a><\/strong>, for few of them like fantasy sports and gambling games, there are prohibitions and constraints.<\/p>\n\n\n\n<p>Hence, it is very important to understand the target audience and make appropriate strategies to reach out to them.<\/p>\n\n\n\n<p>In the series of articles that follows, we would explore the best ad platforms for each of these categories.<\/p>\n\n\n\n<p>In our next article, we will explore the market of <strong>Real Money based<\/strong> games and the strategies and platforms to advertise those games.<\/p>\n\n\n\n<p>Looking for ideas to advertise your gaming apps? Write to us at&nbsp;<a href=\"mailto:Help@TheMediaAnt.com\">Help@TheMediaAnt.com<\/a>&nbsp;and keep watching this space for the next article.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the first part of the series we would cover the following: Insights on online mobile gaming landscape in India Segregation of online mobile games based on their popular target&#8230;<\/p>\n","protected":false},"author":34416,"featured_media":15122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2106,2386,2105,2383,2434],"tags":[2868,2191,2190,882],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/10\/games.jpg?fit=640%2C427&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/15115"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/34416"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=15115"}],"version-history":[{"count":12,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/15115\/revisions"}],"predecessor-version":[{"id":20810,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/15115\/revisions\/20810"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/15122"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=15115"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=15115"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=15115"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}