{"id":1499,"date":"2017-02-07T16:12:28","date_gmt":"2017-02-07T10:42:28","guid":{"rendered":"http:\/\/www.themediaant.com\/blog\/?p=1499"},"modified":"2019-08-09T12:15:08","modified_gmt":"2019-08-09T06:45:08","slug":"cinema-ad-hearing-test-disguise","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/cinema-ad-hearing-test-disguise\/","title":{"rendered":"Cinema Ad that is a hearing test in disguise"},"content":{"rendered":"<p>A hearing solution brand has launched an advert, designed to raise the awareness of hearing issues by showing people whether they have a problem with their hearing within the ad.<\/p>\n<p>The video, shown online as well as in the cinema, has two different endings, depending on whether you can hear the low-level audio of certain parts of the plot.<\/p>\n<p>The advert follows a couple throughout the years of their relationship, eventually asking people at the end whether love lasted or was lost. Those with a hearing problem would have only picked up on one thread and missed the signs telling them the right answer.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" width=\"740\" height=\"416\" src=\"https:\/\/www.youtube.com\/embed\/xrC074WUrzs?feature=oembed\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A hearing solution brand has launched an advert, designed to raise the awareness of hearing issues by showing people whether they have a problem with their hearing within the ad&#8230;.<\/p>\n","protected":false},"author":14,"featured_media":1522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2065],"tags":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2017\/02\/cin.jpg?fit=345%2C255&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1499"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=1499"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1499\/revisions"}],"predecessor-version":[{"id":1544,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/1499\/revisions\/1544"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/1522"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=1499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=1499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=1499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}