{"id":14939,"date":"2019-09-30T18:01:51","date_gmt":"2019-09-30T12:31:51","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=14939"},"modified":"2022-08-30T18:54:44","modified_gmt":"2022-08-30T13:24:44","slug":"digital-advertising-5-tips-to-generate-leads-on-your-landing-page","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/digital-advertising-5-tips-to-generate-leads-on-your-landing-page\/","title":{"rendered":"Digital Advertising: 5 Tips to generate leads on your landing page"},"content":{"rendered":"<p>You have a very successful digital advertisement campaign running. You are getting a significant share of impressions and have a high Click Through Rate. Majority of these clicks are getting converted into website traffic too. But how do you ensure these website visitors are actually engaging with your website. How do you ensure that the website traffic gets converted into verified leads? Here are a few tips:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-14940 size-medium\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/09\/Picture6-2-300x225.png?resize=300%2C225&#038;ssl=1\" alt=\"5 Tips to generate leads on your landing page \" width=\"300\" height=\"225\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture6-2.png?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture6-2.png?w=465&amp;ssl=1 465w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69df7761b8d9a\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69df7761b8d9a\"  type=\"checkbox\" id=\"item-69df7761b8d9a\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-5-tips-to-generate-leads-on-your-landing-page\/#1_Enable_Live_Chat_on_Your_Landing_Page\" title=\"1.\u00a0Enable Live Chat on Your Landing Page\">1.\u00a0Enable Live Chat on Your Landing Page<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-5-tips-to-generate-leads-on-your-landing-page\/#2_Keep_Contact_Forms_Short_Sweet\" title=\"2.\u00a0Keep Contact Forms Short &amp; Sweet\">2.\u00a0Keep Contact Forms Short &amp; Sweet<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-5-tips-to-generate-leads-on-your-landing-page\/#3_Place_your_CTA_Buttons_above_the_fold\" title=\"3.\u00a0Place your CTA Buttons above the fold\">3.\u00a0Place your CTA Buttons above the fold<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-5-tips-to-generate-leads-on-your-landing-page\/#4_Highlight_Your_Benefits\" title=\"4.\u00a0Highlight Your Benefits \">4.\u00a0Highlight Your Benefits <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/digital-advertising-5-tips-to-generate-leads-on-your-landing-page\/#5_Add_Testimonials_from_Real_Customers\" title=\"5.\u00a0Add Testimonials from Real Customers\">5.\u00a0Add Testimonials from Real Customers<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"1_Enable_Live_Chat_on_Your_Landing_Page\"><\/span><b>1.\u00a0<\/b><strong><b>Enable Live Chat on Your Landing Page<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Having a live chat option on the website lets your visitors connect to you in real-time. It can be really valuable in terms of customer engagement and customer experience. <a href=\"https:\/\/www.softwaresuggest.com\/live-chat-software\" rel=\"nofollow noopener\" target=\"_blank\"><u>Here<\/u><\/a>\u00a0are a few instant chat services that can help you.<\/p>\n<p>If you are a small business then you might face the following issues:<\/p>\n<ul>\n<li>Lack of dedicated resource for live chat<\/li>\n<li>The high cost of having a chat option<\/li>\n<li>Managing contacts<\/li>\n<\/ul>\n<p>In this case, you can opt for a simple option like <a href=\"https:\/\/www.tinyplug.io\/\" rel=\"nofollow noopener\" target=\"_blank\"><u>Tiny Plug<\/u><\/a>. With the world moving on to mobile-first strategy, most of the traffic we receive nowadays are on the mobile website. People don\u2019t want to wait. They want to be able to call up the business on a click. Tiny Plug makes this really simple for small businesses. Here\u2019s how:<\/p>\n<ul>\n<li><u><a href=\"https:\/\/medium.com\/tiny-plug\/wondering-why-tiny-plug-weve-got-you-covered-here-9ea5883bd11\" rel=\"nofollow noopener\" target=\"_blank\">Tiny Plug WhatsApp chat <\/a>widget helps<\/u>\u00a0website visitors contact the business on one click without having to save the number and even type the first message. It makes the process so quick and seamless, a verified lead would be in your WhatsApp inbox within seconds.<\/li>\n<li>It doesn&#8217;t need an expert to be installed. Just place the<a href=\"https:\/\/medium.com\/tiny-plug\/how-to-add-tiny-plug-widget-code-to-the-website-41402ad6a1e0\" rel=\"nofollow noopener\" target=\"_blank\"><u>\u00a0code in the HTML footer<\/u><\/a>\u00a0file of your website and forget it. You get a dashboard to manage all changes after this- phone number, widget appearance, Pre-filled messages, etc.<\/li>\n<li><u><a href=\"https:\/\/medium.com\/tiny-plug\/tiny-plug-dashboard-78be3c87e11c\" rel=\"nofollow noopener\" target=\"_blank\">The <\/a>dashboard also<\/u>\u00a0comes with a daily analytics section that tells you how many people interacted with the Tiny Plug widgets.<\/li>\n<\/ul>\n<p>We have tried the Tiny Plug widget on our website and it has accounted for 30% <a href=\"https:\/\/medium.com\/tiny-plug\/how-to-manage-whatsapp-leads-effectively-178e3b16ff7f\" rel=\"nofollow noopener\" target=\"_blank\"><u>more leads<\/u><\/a>\u00a0on a daily basis.<\/p>\n<p>You too can get your free 14-day trial by clicking <a href=\"http:\/\/tinyplug.io\" rel=\"nofollow noopener\" target=\"_blank\"><u>here<\/u><\/a>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-14941\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/09\/Picture2-3-300x263.png?resize=300%2C263&#038;ssl=1\" alt=\"\" width=\"300\" height=\"263\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture2-3.png?resize=300%2C263&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture2-3.png?w=635&amp;ssl=1 635w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Keep_Contact_Forms_Short_Sweet\"><\/span><b>2.\u00a0<\/b><strong><b>Keep Contact Forms Short &amp; Sweet<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Though having an instant chat button works the best, some clients might be in a hurry and would not like to engage in a chat. A short and simple contact form might be able to help them out. Following are a few pointers we must keep in mind while designing the contact form:<\/p>\n<ul>\n<li>Keep a limited number of fields to be filled by the visitors (maximum 3).<\/li>\n<li>Introduce drop-downs and check-boxes wherever possible.<\/li>\n<li>After the visitors submit the form, let them know an estimated time to get back to them.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-14942\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/09\/Picture4-3-300x300.png?resize=300%2C300&#038;ssl=1\" alt=\"5 Tips to generate leads on your landing page\" width=\"300\" height=\"300\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture4-3.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture4-3.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture4-3.png?w=596&amp;ssl=1 596w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Place_your_CTA_Buttons_above_the_fold\"><\/span><b>3.\u00a0<\/b><strong><b>Place your CTA Buttons above the fold<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Above the fold refers to the area on the website that a visitor first sees when he\/she lands on a website. It is very important to utilize this area in the best way because it\u2019s like the first impression. People would scroll down only when they find value in the content appearing above the fold.<\/p>\n<p>Placing your CTA buttons above the fold makes them easily visible to the visitors. It is ok to place multiple CTA buttons on the same page but it is absolutely advisable that the first one should be above the fold.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-14943\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/09\/Picture3-1-300x133.png?resize=300%2C133&#038;ssl=1\" alt=\"5 Tips to generate leads on your landing page\" width=\"300\" height=\"133\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture3-1.png?resize=300%2C133&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture3-1.png?w=626&amp;ssl=1 626w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Highlight_Your_Benefits\"><\/span><b>4.\u00a0<\/b><strong><b>Highlight Your Benefits <\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The sole purpose of clicking on the digital ad for the audience is to know more about your product\/services featured on the advertisement. Hence, it is the most important information that should be there on the landing page for the digital ad. One must ensure that the benefits\/features related to the product or service must be highlighted\/easily visible on the landing page. Following are a few tips:<\/p>\n<ul>\n<li>Know your target audience: What is their pain-point? How can your product\/service solve their problems? Highlight the same.<\/li>\n<li>The digital ad content and the benefits mentioned on the landing page should be related and should make sense.<\/li>\n<li>Do not mention more than 3 benefits in one place.<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-medium wp-image-14944\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/09\/Picture5-3-300x195.png?resize=300%2C195&#038;ssl=1\" alt=\"\" width=\"300\" height=\"195\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture5-3.png?resize=300%2C195&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture5-3.png?resize=460%2C300&amp;ssl=1 460w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture5-3.png?w=626&amp;ssl=1 626w\" sizes=\"(max-width: 300px) 100vw, 300px\" title=\"\" data-recalc-dims=\"1\"><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Add_Testimonials_from_Real_Customers\"><\/span><b>5.\u00a0<\/b><strong><b>Add Testimonials from Real Customers<\/b><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In this age of information overload, one information people don\u2019t mind are product reviews and recommendations. Having testimonials from real customers help potential customers in the following way:<\/p>\n<ul>\n<li>It shows that your products are being used in the market. It gives the potential customers an assurance that you have experience in the market.<\/li>\n<li>Potential customers relate to the customers who have provided an account of their experience with your product.<\/li>\n<li>People believe that customers giving testimonial means that the product has actually exceeded customer\u2019s expectations. Hence, it helps build trust.<\/li>\n<\/ul>\n<p>Hope this article helps you design the content for your landing page. In case you would like to know more, just drop a mail at Help@TheMediaAnt.com. We would be happy to help.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You have a very successful digital advertisement campaign running. You are getting a significant share of impressions and have a high Click Through Rate. Majority of these clicks are getting&#8230;<\/p>\n","protected":false},"author":1,"featured_media":14944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[450],"tags":[2179,2180,2181],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/Picture5-3.png?fit=626%2C407&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/14939"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=14939"}],"version-history":[{"count":2,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/14939\/revisions"}],"predecessor-version":[{"id":21996,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/14939\/revisions\/21996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/14944"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=14939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=14939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=14939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}