{"id":14721,"date":"2022-07-29T15:38:00","date_gmt":"2022-07-29T10:08:00","guid":{"rendered":"https:\/\/blog.themediaant.com\/?p=14721"},"modified":"2022-12-29T14:12:05","modified_gmt":"2022-12-29T08:42:05","slug":"cost-per-install-campaign-india","status":"publish","type":"post","link":"https:\/\/www.themediaant.com\/blog\/cost-per-install-campaign-india\/","title":{"rendered":"Cost Per Install Campaign : Best For Driving App Installs"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69eb3fd37be90\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69eb3fd37be90\"  type=\"checkbox\" id=\"item-69eb3fd37be90\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.themediaant.com\/blog\/cost-per-install-campaign-india\/#What_is_a_Cost_Per_Install_campaign\" title=\"What is a Cost Per Install&nbsp;campaign?\">What is a Cost Per Install&nbsp;campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.themediaant.com\/blog\/cost-per-install-campaign-india\/#How_do_we_calculate_Cost_Per_Install\" title=\"How do we calculate Cost Per Install?\">How do we calculate Cost Per Install?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.themediaant.com\/blog\/cost-per-install-campaign-india\/#Why_should_you_opt_for_a_Cost_Per_Install_campaign\" title=\"Why should you opt for a Cost Per Install&nbsp;campaign?\">Why should you opt for a Cost Per Install&nbsp;campaign?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.themediaant.com\/blog\/cost-per-install-campaign-india\/#Observation\" title=\"Observation:\">Observation:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.themediaant.com\/blog\/cost-per-install-campaign-india\/#Which_are_the_most_popular_platforms_for_driving_app_install_campaigns\" title=\"Which are the most popular platforms for driving app install campaigns?\">Which are the most popular platforms for driving app install campaigns?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.themediaant.com\/blog\/cost-per-install-campaign-india\/#What_are_the_problems_faced_with_popular_app_install_advertising_platforms\" title=\"What are the problems faced with popular app install advertising platforms?\">What are the problems faced with popular app install advertising platforms?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.themediaant.com\/blog\/cost-per-install-campaign-india\/#What_are_the_advantages_of_The_Media_Ant_App_Install_Campaign_Package\" title=\"What are the advantages of The Media Ant App Install Campaign&nbsp;Package?\">What are the advantages of The Media Ant App Install Campaign&nbsp;Package?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.themediaant.com\/blog\/cost-per-install-campaign-india\/#Who_should_opt_for_The_Media_Ant_App_Install_Campaign_Package\" title=\"Who should opt for The Media Ant App Install Campaign Package?\">Who should opt for The Media Ant App Install Campaign Package?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.themediaant.com\/blog\/cost-per-install-campaign-india\/#How_can_I_opt_for_The_Media_Ant_App_Install_Campaign_Package\" title=\"How can I opt for The Media Ant App Install Campaign Package?\">How can I opt for The Media Ant App Install Campaign Package?<\/a><\/li><\/ul><\/nav><\/div>\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_a_Cost_Per_Install_campaign\"><\/span><strong>What is a <\/strong><strong>Cost Per Install<\/strong><strong>&nbsp;campaign?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cost per install&nbsp;campaigns is <a href=\"https:\/\/blog.themediaant.com\/online-advertising-honest-answers-to-the-most-basic-questions\" rel=\"nofollow noopener\" target=\"_blank\">digital advertising&nbsp;campaigns<\/a> that charge the advertiser only when someone installs advertiser\u2019s app. It is a performance-driven campaign where conversion is the main objective and hence, the payment method is dependent upon app installs&nbsp;and not how many people saw or clicked on the ad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_we_calculate_Cost_Per_Install\"><\/span><strong>How do we calculate <\/strong><strong>Cost Per Install<\/strong><strong>?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cost per install&nbsp;is very simple to be calculated. Cost per install&nbsp;can be obtained by dividing total ad spend by the number of installs.<\/p>\n\n\n\n<p><em><strong>Cost per install = Total Ad Spend\/ Total Measured Installs<\/strong><\/em><\/p>\n\n\n\n<div>[formidable id=&#8221;2&#8243;]<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_should_you_opt_for_a_Cost_Per_Install_campaign\"><\/span><strong>Why should you opt for a <\/strong><strong>Cost Per Install<\/strong><strong>&nbsp;campaign?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you have an app that you want people to install, cost per install&nbsp;campaigns would be the best. Here\u2019s why.<\/p>\n\n\n\n<p>Following is a table that shows an estimation of effective cost per install&nbsp;for a digital advertising campaign based on various payment methods. (disclaimer: the numbers are based on past campaign performance and the final results may vary)<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" loading=\"lazy\" width=\"740\" height=\"414\" src=\"https:\/\/i0.wp.com\/blog.themediaant.com\/wp-content\/uploads\/2019\/09\/table1.png?resize=740%2C414&#038;ssl=1\" alt=\"\" class=\"wp-image-14723\" srcset=\"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/table1.png?w=818&amp;ssl=1 818w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/table1.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2019\/09\/table1.png?resize=768%2C430&amp;ssl=1 768w\" sizes=\"(max-width: 740px) 100vw, 740px\" title=\"\" data-recalc-dims=\"1\"><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Observation\"><\/span><strong>Observation:<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul><li>For the same campaign budget, cost per install campaigns drove more installs.<\/li><li>Even though the cost per install model appears to be costlier, effective cost per install&nbsp;is much lower in case of cost per install campaign.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_are_the_most_popular_platforms_for_driving_app_install_campaigns\"><\/span><strong>Which are the most popular platforms for driving <\/strong><strong>app install campaigns<\/strong><strong>?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google Universal App Campaigns and Facebook app install campaigns are the two most popular advertising platforms for app install campaigns.<\/p>\n\n\n\n<p>Some of the reasons that make Google and Facebook popular for app installation&nbsp;are:<\/p>\n\n\n\n<ul><li>Mass Reach<\/li><li>Low Cost Per Installation<\/li><li>Variety of ad formats offered<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_problems_faced_with_popular_app_install_advertising_platforms\"><\/span><strong>What are the problems faced with popular <\/strong><strong>app install advertising platforms<\/strong><strong>?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google and Facebook are undoubtedly the flag-bearers of app install campaigns&nbsp;in India. However, there are few limitations to this approach of relying only on Google Universal App campaign and Facebook app installs to drive app installs. These are:<\/p>\n\n\n\n<ul><li>High Uninstall Rates<\/li><li>Challenges in incremental scaling<\/li><li>Rate fluctuations due to market conditions<\/li><li>The substantial effort required to manage campaigns<\/li><\/ul>\n\n\n\n<p>We understand this dilemma hence, we have come up with special 100% customizable App install campaign package.<\/p>\n\n\n\n<p>All of the platforms included, come with a diverse set of audience and by opting for the app install&nbsp;campaign package, advertisers can scale up their app install campaigns.<\/p>\n\n\n\n<p>Following are the most popular advertising platforms and Ad Networks included in the App Install Campaign Package are:<\/p>\n\n\n\n<ul><li>Hotstar<\/li><li>Daily Hunt<\/li><li>Snapchat<\/li><li>Times Network<\/li><li>Taboola<\/li><li>Colombia<\/li><li>Tik Tok<\/li><li>Adgebra<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_the_advantages_of_The_Media_Ant_App_Install_Campaign_Package\"><\/span><strong>What are the advantages of The Media Ant <\/strong><strong>App Install Campaign<\/strong><strong>&nbsp;Package?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Owing to the diversified platforms used to drive app install campaigns under The Media Ant App Install Campaign package, there are several advantages as following:<\/p>\n\n\n\n<ul><li>Premium Platforms<\/li><li>Potential to reach Premium Users<\/li><li>Fixed Cost Per Install<\/li><li>Low Uninstall Rates<\/li><li>Higher Accuracy of Targeting<\/li><li>Possibility to scale campaigns<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Who_should_opt_for_The_Media_Ant_App_Install_Campaign_Package\"><\/span><strong>Who should opt for The Media Ant App Install Campaign Package?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>App Install Campaign&nbsp;Package is the best fit for app owners<\/p>\n\n\n\n<ul><li>Who wants to explore more app install platforms in addition to Google and Facebook<\/li><li>Who is concerned about high app uninstall rate<\/li><li>Who want to scale up their app install campaigns.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_can_I_opt_for_The_Media_Ant_App_Install_Campaign_Package\"><\/span><strong>How can I opt for The Media Ant App Install Campaign Package?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To know more about the platforms included in The Media Ant App Install Campaign Package and the pricing details, you can visit <a href=\"https:\/\/www.themediaant.com\/digital\">https:\/\/www.themediaant.com\/digital<\/a> or write to us at <a href=\"mailto:Help@TheMediaAnt.com\"><u>Help@TheMediaAnt.com<\/u><\/a>&nbsp;to know more.<\/p>\n\n\n\n<div>[formidable id=&#8221;2&#8243;]<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What is a Cost Per Install&nbsp;campaign? Cost per install&nbsp;campaigns is digital advertising&nbsp;campaigns that charge the advertiser only when someone installs advertiser\u2019s app. It is a performance-driven campaign where conversion is&#8230;<\/p>\n","protected":false},"author":1,"featured_media":21836,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2117],"tags":[2143,2142,2144,161],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.themediaant.com\/blog\/wp-content\/uploads\/2022\/07\/Cost-Per-Install-Campaign.jpg?fit=1080%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/14721"}],"collection":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/comments?post=14721"}],"version-history":[{"count":8,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/14721\/revisions"}],"predecessor-version":[{"id":23089,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/posts\/14721\/revisions\/23089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media\/21836"}],"wp:attachment":[{"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/media?parent=14721"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/categories?post=14721"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.themediaant.com\/blog\/wp-json\/wp\/v2\/tags?post=14721"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}